QRators in Action: How FIFA Arab Cup 2025 QR Code Moves Thousands Across 6 Stadiums
QRators in Action is a compilation of testimonials from brands and organizations worldwide that use QR codes to bring their visions to life.
“This has been the best group stage of a World Cup ever…the matches have been great, great quality in beautiful stadiums.” These were the exact words of FIFA President Gianni Infantino, spoken during the 2022 FIFA World Cup.
The Supreme Committee (SC) for Delivery & Legacy was the organization responsible for the 2022 tournament operations. Following that success, the committee applied the same approach for the FIFA Arab Cup Qatar 2025.
This time, they partnered with QR TIGER to make the tournament more inclusive and accommodating by using QR codes for navigation.
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SC for Delivery & Legacy in the FIFA Arab Cup Qatar
In March 2009, the Qatar Football Association officially applied to host the historic FIFA Arab Cup Qatar 2022.
To manage the bid, a special team, the Bid Committee, was created and led by Sheik Mohammed bin Hamad bin Khalifa Al-Thani. Its goal was to win the vote to host the tournament.
A year later, the State of Qatar won the bid and the Supreme Committee for Delivery & Legacy was founded to oversee its hosting operations and stadium infrastructure.
The organization ensured that the preparation for this event aligned with its country’s goals of building sports infrastructure. They carefully planned from winning the bid through stadium construction to hosting the tournament.
This opened new doors, introducing more of Qatar to the world and drawing the attention of billions of people across multiple platforms.
How QR codes help keep things moving and organized across six stadiums
Getting thousands of people to the right place, especially during the World Cup, is a challenge.
Imagine managing six stadiums to host the FIFA Arab Cup Qatar 2025, including Al Bayt Stadium for the opening game and Lusail Stadium, which has a capacity of over 80,000 for the finals.
To handle arrivals and departures smoothly, the committee turned to QR code technology to direct teams, fans, and spectators to stadium routes and parking areas.
They use a landing page QR code to create a mobility guide page directly in the QR code generator and publish it in minutes.
The page contains buttons to maps, parking zones, and live directions. Upon opening the page, users must first select their preferred language (English and Arabic) before choosing a stadium.
Each stadium's content varies; some pages show seat positions for certain audience groups, while clicking on other categories, like Accessibility - DLM, redirects you to Google Maps, guiding you straight to the designated parking area for a particular stadium.
In just a second, people can pull up everything they need on their phones, cutting down confusion at entry points across all six stadiums.
According to the SC for Delivery & Legacy, the QR code got 103,197 scans from the audience of the FIFA Arab Cup 2025.
In their own words: Supreme Committee for Delivery & Legacy on QR codes for the FIFA Arab Cup 2025
We had the privilege of speaking with one of the Supreme Committee for Delivery & Legacy’s Transport Technology Specialists, Amine Mehenni, who shared his strategic insights into how they achieved their goal using QR codes from QR TIGER.
Tell us briefly about your company. What makes your brand or service unique?
“Supreme Committee is a government company that basically organizes major events and especially sport[s] events.”
Why did you decide to use QR codes, and what made you choose this approach for your campaign or event?
“I am working in the transportation and mobility department, and I am using QR codes to publish the routes to stadium parking.”
How has QR TIGER helped your company achieve its goals?
“With the feature of landing page, I can create a home page that allow[s] users to choose their destination.”
What key insights or learnings did you gain from using QR TIGER in your campaign?
“Using QR TIGER allowed me to learn HTML to deploy the landing pages.”
Would you recommend QR TIGER to other businesses? Why?
“Yes sure, and I already did. Because this platform offers all [the] necessary features to publish a campaign.”
Six FIFA Arab Cup 2025 stadiums, one smarter QR code system
The Supreme Committee for Delivery and Legacy’s use of QR codes not only provided game attendees with convenience but also helped members of the transportation and mobility department work more efficiently.
The 103,197 scans on the stadium QR code for mobility and accessibility could have been the number of confused audience members looking for their way in or out of the stadiums at the FIFA Arab Cup Qatar 2025, but QR codes saved the day. They:
- Open the correct parking route in the smartphone’s navigation app, receiving turn-by-turn directions;
- Distribute vehicles more efficiently to their designated parking zones, and
- Reduced the need for printed maps and extensive wayfinding assistance.
Using a landing page QR code solution enabled the committee to provide a dependable, easy-to-update source of parking information that they can monitor to determine how well the parking guidance system was used.
The number of scans alone proves that choosing the right technology to support mobility processes during events like the FIFA Arab Cup keeps operations running smoothly, even with large numbers of people involved.
Ready to create your own results?
QR TIGER helps over 850,000 brands worldwide build their own success story with QR codes. Reach out or book a demo today, and experience what QR codes can do for your event, business, marketing campaign, and more.
