QRators in Action: From One FuelCloud App QR Code to 16,000 Scans
QRators in Action covers the success stories of businesses and brands that use QR codes to enhance customers' experiences, raise awareness, and build trust.
In the energy industry, one critical part of ensuring consistency and reliability is fuel management. FuelCloud sees QR codes as the tech to achieve its objectives.
Known for integrating cloud-based technology and mobile apps with fuel management systems, FuelCloud allows distributors and wholesalers to set fairer prices for fuel fill-ups and track on-site tanks at a fraction of the cost.
To bring more people into a unified, streamlined fuel ecosystem, FuelCloud uses a single QR code that has since become a reliable partner for the company.
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The driving force behind FuelCloud
FuelCloud can trace its origins to two siblings, Alex and Kevin Bretthauer. They developed the company in 2015 to replace traditional, expensive fuel management systems with a more affordable, software-driven alternative.
It all started when they noticed several inefficiencies in fuel management while working within the industry.
Some businesses were using overpriced hardware with outdated software, while others used no system at all. These issues made it difficult for businesses and wholesalers to set fair prices, hurting their profits.
After four years, their hard work paid off with the issuance of patent #10210696. This patent covers the use of cloud-based servers to fuel pumps through mobile devices.
Fuel distributors and jobbers, trucking and logistics fleets, construction companies, and organizations that operate private fueling stations rely on FuelCloud to control access to pumps, monitor fuel inventory, track transactions, and generate real-time reports.
Connecting users to FuelCloud in one scan
FuelCloud provides a mobile app that directly communicates with the controller connected to fuel tanks and dispensing pumps. Through the app, drivers can quickly get fuel, while businesses manage their supplies and secure their pumps.
To let more customers use it, FuelCloud streamlines the download process by using a QR code for quick mobile app installation.
FuelCloud uses dynamic app QR code that automatically detects a user's device and redirects them to either App Store or Google Play Store.
Simplifying the process with one QR code allows its business clients and their customers to quickly access the services and tools in the mobile app, such as selecting the appropriate vehicle or equipment, and to request access to the pump.
In their own words: FuelCloud on using QR codes
We had the chance to speak with Tristan Kruth, the Head of Marketing at FuelCloud, to learn how QR codes help the company promote and increase mobile app usage, and why they chose QR TIGER to achieve this.
Tell us briefly about your company. What makes your brand or service unique?
“FuelCloud makes a fuel management system that works like an ATM for bulk fuel tanks: our customers can protect and control their fuel, run reports on how their fuel usage, and integrate fueling data with their other business management software. What sets us apart is how we use technology to deliver powerful fuel management tools without the hassle and heavy hardware that our competitors use.”
Why did you decide to use QR codes, and what made you choose this approach for your campaign or event?
“A core component of FuelCloud's fuel management system is our mobile app. The app allows drivers to PIN into a FuelCloud-connected tank and authorize a fill. QR codes make it way easier for drivers who don't have the app already installed to easily download it and get back to fueling.”
How has QR TIGER helped your company achieve its goals?
“Before QR TIGER, we couldn't create branded and device-dynamic QR codes. When a customer requested QR codes, we would have to print out 2 separate QR codes - one each for iOS and Android - which customers would then have to keep track of.”
“QR TIGER has made our entire QR experience faster and easier. We can send one code to customers that will automatically detect their device and direct them to the right app store.
Plus, QR TIGER lets us use our branding as part of the code, creating a more unified experience for our customers.”
What key insights or learnings did you gain from using QR TIGER in your campaign?
“We've been able to track app downloads per device type and location to get better insights into which platforms our customers are using.
For example, at times we've been able to quantify the relative popularity and use of our iOS app compared to our Android app, and have allocated moment-to-moment resources appropriately to ensure the best customer experience.”
We'd love to understand the impact of your QR TIGER campaign. Can you share any results or numbers you're comfortable providing? (Engagement, reach, leads, conversions, ROI)
“The best example of QR TIGER's impact is seen in the biggest numbers: our QR codes have been scanned more than 16,000 times since we started using QR TIGER!”
Would you recommend QR TIGER to other businesses? Why?
“Absolutely. QR TIGER makes managing QR codes so easy for us without sacrificing quality. It's hard to imagine a more complete solution for what we're trying to do!”
Lessons from FuelCloud’s app QR code success
There are two main lessons we can get from FuelCloud’s QR code success.
First, improving the customer experience isn't about adding new features, but removing unnecessary steps. A single QR code for app downloads has proven to make the journey from discovery to installation smoother rather than using multiple codes.
Second, using first-party QR code scan data not just to measure interest but also to understand what kind of users they have, where they are, and their app adoption patterns. Instead of simply counting scans, the company uses the analytics report to improve its software and delivery.
FuelCloud’s successful use of QR codes demonstrates one thing: they are effective tools that can drive business decisions and contribute to customer satisfaction.
Here’s how to start with QR TIGER
QR TIGER helps businesses enhance their products and run marketing campaigns through advanced and branded QR codes.
With its dynamic features, you have full control over your QR codes’ content and appearance, can get first-party data within the platform, integrate the codes into your existing systems, and more.
Explore our business plans to find or customize the features and tools that suit your needs. To get started, create an account and generate three dynamic QR codes for free.
