Dynamic QR Codes: Here's Why They Are a Better Option

Dynamic QR codes have become an effective and robust marketing tool over the past several years.

From regular grocery items to multinational brands’ products, they are printed on almost every product and serves as a bridge between the offline and online world. 

If you haven’t utilized them in promoting your products or services and get to the user’s mind, you are probably losing a lot of potential customers. 

Like everything else in the Information Technology sector, QR codes have evolved into a more advanced code that gets actual results. 

Those days are long gone when QR codes were considered as a set of black and white squares to provide information to the prospective audience. 

Today, dynamic QR codes let you increase your conversion rate with its extended features.

In fact, they are now being used by big luxury brands and tech companies and many websites too, to connect with their audience better.   

Follow this post and learn more about how dynamic QR codes can enhance your conversion rates.

Related: How do QR Codes Work? The Beginner's Ultimate Guide

Overview: Dynamic and static QR code

Dynamic QR code (trackable)

If you want to change your QR code without printing a new one dynamic QR code is advisable.  Most importantly, you can track your code scans with a dynamic QR code.

This is crucial if you want to monitor how many of your potential end-users are interacting with your QR code.

You can also track the scanner's location such as city and country as well as the devices used. 

The use of dynamic QR code meaning the data tracking system will provide you sufficient information about your scanners. 

Since dynamic QR codes have advanced features and flexible to use, it is usually paid. 

Static QR code (not trackable)

Static QR codes are free to create but do not allow you to track your QR code or update its content.

It means that you cannot change the content of your QR code after generating it.  

That being said, static QR code is for one-time use only.

This is ideal if your QR code does not need further editing or updates. 

Even though static QR code has limits, it provides unlimited scans of your QR. It will never expire and you can use it for a lifetime. 

What’s so special about dynamic QR Codes?

Dynamic QR codes are also considered as next-generation QR codes.

With that being said, here are 3 reasons why you should consider adding dynamic QR codes to your marketing strategy.

1. Ability to Change Saved Data

The very first thing that separates dynamic QR code from static codes is its ability to modify the saved data once it is saved behind a code.

This way, you can update and change the saved data to offer different information or data, deals, discounts, and other information using the same QR code.

This saves time as well as money that you might have spent on printing new flyers with QR codes.

Related: How to edit a QR code in 9 quick steps?

2. Track Conversion Rate

Secondly, dynamic QR code generators allow you to track users’ data to effectively market your products.

An ideal dynamic QR code generator with a logo should be able to track the location of the scan, the number of scans, time, date, device type, and other information to devise the best marketing strategy.

However, make sure to choose a professional QR code generator with a logo that provides accurate conversion data tracking. 

Related: How to set-up QR Code Tracking: A step-by-step guide

3. Minimalist QR Code Designs

Last but not least, when QR codes are generated using a long URL, they often consist of extraordinary squares which makes it different to scan it.

Some cameras and QR code scanners are unable to scan such QR codes.

Dynamic QR code generators lets you make minimalist QR codes with customized colors, design, eyes, and other features to blend in your brand’s theme and purpose. 

To sum up, these are a few more reasons why using QR codes to promote your products and services is a good idea.