QR Codes, as black & white, are being widely integrated on product labels, packaging and other marketing channel for the past few years now and most of you are well-aware of their functionalities.
QR codes in product labels, in magazine pages, in business cards, in stores or shops, QR codes are everywhere! But do you know that there are different kinds of QR codes?
One of the most famous that different companies and brands use our dynamic QR codes.
Well, dynamic QR codes were specially designed as a new generation marketing tool to target customers while keeping things fun.
Dynamic QR codes are used to redirect the consumers to a landing page or any URL with useful information. But how does it differ from other QR codes like static QR codes?
Dynamic VS Static QR Codes
While static QR codes allow you to save alphanumeric data and redirect the scanners to a URL, you cannot change or edit the data once it has been created.
Thus, it becomes a hassle to generate QR codes each time you want to present new information to your targeted audience. In simple words, "there's no turning back" in static QR codes.
So once printed and distributed, you can't change the data embedded in static QR codes. This can be cost-inefficient if you are a business that constantly has new promos or offers to your customers.
Generating new QR codes can be a hassle and tedious as well as reprinting the newly generated ones.
This is where dynamic QR codes come in handy.
Dynamic QR codes are way different from static QR codes. One major difference is it can be edited anytime.
The data that you embedded can be changed every time you want your customers to be redirected to a new platform, website, or content.
This way, this type of QR code is cost-efficient for companies and businesses.
Benefits of Dynamic QR codes
Dynamic QR codes are trending globally due to their added features and benefits in making marketing techniques a success. Some benefits of using dynamic QR codes as your new marketing strategy are listed below.
Unlike static QR codes, you can change the URLs, information, or landing pages anytime using a dynamic QR code generator.
This means if you have QR codes on your company brochures, business cards, or any other legal documents, you won’t have to edit them all each time you want to change the URL or landing page.
2. Track User Data
A dynamic QR code lets you track user data to determine the campaign results. For instance, an ideal yet best QR code generator will let you track
- A number of scans per day.
- Location of the scans.
- Date/time of the scan.
- The device type of the scanners i.e. Android, iOS, or any other operating system.
These certain data or demographics is very helpful for you to analyze how is your business in terms of online and offline presence.
3. Modifiable in Terms of Analytics
In connection to number 2, by analyzing the current demographics of your QR codes, you can modify the data embedded very easily to improve your marketing campaign.
One example is changing the menu that can be found online depending on the activity of scans or the interests of potential customers.
4. Simply Attractive
As dynamic QR codes are flexible and use short URLs, their modules and pattern are also less as compared to static QR codes. Thus, you can also use them in congested places i.e. business cards or pamphlets.
5. You Can Always Turn Back
Typographic errors are very common in almost every work. By using this type of QR code, you're business or brand can turn out to be almost perfect in terms of content.
6. Turn On/Off QR Codes Anytime
One of the best parts of choosing a dynamic QR code is that you can choose to turn on or off the redirection as per your requirements and preferences of your brand or business.
This means, if you were running or distributing special offers during the Christmas holidays, you can simply deactivate the campaign after the holidays and reactivate them next holidays or edit the content to a more fitting theme or preference.
These QR codes are cost-efficient since it can be edited internally without tracing the QR codes you've placed almost everywhere.
Different brands have constantly changing offers and promos and it would cost you a lot to reprint and redistribute new QR codes. In dynamic QR codes, it will save you hundreds of dollars.
How to make a Dynamic QR Code?
Select URL and input details
Select the “URL” from the menu. Enter the URL that will serve as your landing page. This is where your customers are redirected after scanning.
Static to Dynamic QR Code
Switch the button from static to dynamic.
Test your newly generated QR code if it works in just one quick scan. Trust me, it will work!
All done! “Download QR Code” button below the QR code preview image to save your finished QR code, then you can print it out and distribute it.
After that, you can go to the Track data button to see your data or edit your URL. Next to that, you can create both dynamic and static QR codes for vCard, Wi-Fi, Social Media Profiles, Text, Email, Bitcoin, MP3, Video, and more.
Dynamic QR Code It Is!
In a nutshell, dynamic QR codes have become an important part of digital marketing.
Whether you are running an online shopping store, a retail shop or any other business, dynamic QR codes can be an efficient way to connect the online and offline world. Don't forget to add your call to action along with your QR code!
Don't forget your CTA
It's very important to add a 'call to action' with your QR codes! Add the text like Scan Now! Watch Video, Scan to See, Scan, and Win, … along your QR codes to get 30% better scan rates! Yes, 30%! Too many brands forget to do this!
Create yours now here!