QRators in Action: QR Codes Upgrade DigiCon’s Modern Feedback Collection
QRators (curators) in Action highlights some of the most innovative applications of QR codes around the world. We’re putting the spotlight on DigiCon 2025’s “The Age of ‘i’: The Power of Personalization”, which redefines audience connection through QR codes.
DigiCon, an annual event by the Digital Marketing Association of the Philippines (DMAP), is all about exploring new trends and technologies that are reshaping the way businesses connect with consumers and helping them thrive in a digital-first economy.
The organization’s commitment to digital innovation made the potential of dynamic QR codes shine, flashing them across the big screens in between sessions to smoothly gather participants’ insights right on mobile.
This clever engagement feature is a small, simple detail, yet a powerful example of how digital innovation improves real-world experiences.
How did QR codes enhance the DigiCon experience? Let’s unpack it.
Setting the stage for DigiCon 2025
DMAP’s DigiCon 2025 is the 10th annual digital marketing conference in the Philippines, gathering the country’s brightest minds in marketing and technology.
Held at the Marriott Grand Ballroom, Newport World Resorts in Pasay City, this year’s event was titled “The Age of ‘i’: The Power of Personalization.”
The theme itself focuses on harnessing machine learning, analytics, and predictive algorithms to fuel personalized, creative, and next-gen brand strategies.
Over 1,500 delegates filled the venue, the majority of whom were industry leaders, tech innovators, entrepreneurs, academics, media publishers, and marketing professionals from top sectors such as FMCG, retail, F&B, banking, finance, e-commerce, and SaaS.
Headlining the event were two globally recognized Keynote speakers, the first being Dex Hunter-Torricke, Emerging Technology Expert and former Communications Executive at SpaceX and Facebook.
The second speaker was none other than Thomas Kolster, founder of the Goodvertising Agency, who inspired audiences with their insights on purpose-driven creativity and the future of ethical marketing.
QR TIGER’s role behind and in-between the scenes
As the event’s official tech partner, QR TIGER successfully powered DigiCon’s interactivity behind the scenes with high-quality and scan-worthy QR codes.
Through its TIGER FORM software, the company assisted DigiCon in producing dynamic QR codes that link to a feedback form. These let delegates easily share their thoughts and insights on each speaker or session through their smartphones.
Aside from that, QR codes were also used to direct participants to the event program guide and post-event feedback forms for the speakers, streamlining communication throughout the two-day conference.
And the results spoke for themselves: the QR codes appeared on stage more than 70 times, were scanned over 11,500 times, and generated 7,425 responses, achieving an impressive 65% scan-to-submission rate.
With over 93% of marketing professionals in 2025 relying on QR codes to boost engagement and ROI, DigiCon’s seamless use of the technology proves how quick-response codes effectively help build stronger connections between brands, ideas, and people.
Moving beyond Digicon 2025
After the event, swag kits or loot bags were given away, with QR TIGER including a custom popsocket with a QR code that links directly to its website.
Attached to it was a voucher for a free one-month Regular plan, giving attendees the chance to explore its advanced QR code features firsthand.
By trying the platform themselves, delegates can discover how advanced, dynamic QR codes can enhance branding, streamline marketing, and unlock new ways to connect with their audiences digitally.
QR TIGER: Embodying the i in “Age of i”
DigiCon 2025 is not simply a discussion of marketing innovation. It’s also an avenue to showcase the way technology and creativity work hand in hand to create meaningful, personalized experiences.
From real-time feedback forms to interactive digital access, QR TIGER QR codes didn’t just support the event; they embodied its very theme: The Power of Personalization.
As brands continue to navigate this new “Age of I,” one thing is clear: QR codes offer limitless possibilities for a smarter and more connected digital market.
