How to track QR code with Google Analytics

Last updated:   October 13, 2021

Tracking QR code with Google Analytics is possible with a QR code generator integrated into Google Analytics. 

With most businesses nowadays having a presence in the online world through their websites and various social media accounts, it is essential to understand online software that will help you track your users' behavior. 

Software that will reveal the statistics of how your users interact with your website plays a significant role in your success.

With that being said, this allows you to formulate a successful strategy that will fit their needs. 

Today, Google Analytics is one of the most-used analytical tools for businesses that ran a business website online. 

When integrated with a QR code generator to track your QR codes, Google Analytics can help you understand your website's visitors and their behavior when they visit your page.

Analyzing your website visitors is essential to improving your ranking, making adjustments, and doing a better marketing strategy. 

Related: What is a QR code and how does it work? The Beginner's Ultimate Guide!

What is Google Analytics, and how does it work? 

google analytics

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Google Analytics is a free digital software offered by Google and works by the inclusion of a block of JavaScript code on pages in your website. 

When users land on your website and view a page, this JavaScript code references a JavaScript file that executes the Google Analytics tracking operation.

The tracking operation collects data about the page request through various means and points.

It sends this data to the Analytics server via a list of parameters attached to a single-pixel image request.

Because your website configuration and reporting needs might differ from a standard setup, it is ideally good to understand the flow and the overall tracking process.

This ensures that your reports deliver the accurate data you expect.

From that, you can make a sound decision on how to configure Analytics tracking to best suit your site.

And now, if you are also using a QR code generator for marketing and better conversion rates, integrating it with Google Analytics gives you a wider and more all-in-one comprehensive report. 

Why should you integrate a QR code generator with Google Analytics?  

Google's free web analytics service for businesses enables them to analyze in-depth information about the visitors on their website.  

It provides valuable statistics that can help you to formulate the success strategy of your business.

Nowadays that most businesses have an online presence through their website; it has become an essential factor to learn the inner structure and system of your website to see whether it is accomplishing its purpose or not.

For this, you need to know what people see and do when they visit your web page and understand and study your visitors' behavior to deliver better results.

When you integrate your QR code generator in your Google Analytics, you will see the scans of your QR codes along with your users' behavior, making it an all-in-one view. 

Related: Zapier + QR code generator integration

How to integrate your QR code generator with Google Analytics

Integrating your QR code generator with Google Analytics is simple. Just follow this step-by-step process.  

  • Go to your google analytics account or set it up if you don't have one.
  • Click admin and copy your google analytics tracking ID 
google analytics tracking id
  • Go to your QR code generator, and click "my account"
  • Copy your google analytics ID to the field provided
  • Click save

Once you are done saving changes into your QR code generator, you are now ready to track your QR codes in Google Analytics. 

If you don't have a QR code generator account yet, you can use the QRTiger QR code generator and even customize your QR code. 

How to track your QR codes with Google Analytics 

After you integrated your QR code generator with Google Analytics, here's how you can track it

  • Go to google analytics
  • Click on the behavior tabtrack qr code with google analytics
  • Click on "site content" and view the "all pages"
  • A new set of the column will appear or will be added to gather the data of the scans of your QR code
  • In the page column, you can see your QR code tracking code
  • The page views are your QR scans (you can also view the data of your QR code scans from the homepage)

QR code tracking integration with Google Analytics

Connecting your Google Analytics to QRTIGER QR Code software enables more robust analytics results; it allows you to analyze in-depth detail about the users on your website, such as:

  • The device that they use to access your site
  • The browser being used by your visitors
  • The demographics of your visitors
  • If users leave their contact information
  • Amount of QR code scans 
  • And so much more!

With all of the data reports you get, you can identify the trends and adjust your Dynamic QR code marketing campaign. 

Are you getting enough scans? Where do you get the most scans? What particular location? How well has your campaign performed? Are you gaining enough traction?

With this knowledge you get, you can improve or strengthen your QR code marketing contribution in your materials!

QR code tracking system  

qr code tracking system

Most online QR code generator itself provides a QR code tracking and reporting system of the QR code scans using the dynamic QR code. 

A QR code tracking and reporting system collects all of your QR code scans and allowing the user to access his QR code campaign statistics. 

The analytics gathered in your QR code scans allow users to get into insightful details needed to move their marketing campaign performance forward.

Related: How to set-up QR Code Tracking: A step-by-step guide

QR code metrics 

qr code metrics

Total scans

This is the total amount of times the QR code was scanned, including multiple scans by the same person or device.

Unique scans 

Unique scans are the number of users that have scanned a QR code. If an individual person scans your QR code once, and another person scans your QR code 20 times, you would have two unique scans.

Unique scans are a good way to gauge and measure the overall visibility and penetration of your QR code campaign.

The device used to scan by your scanners

device use by scanners

This refers to the type of device used by your scanners to scan the QR code. Are they iPhone users or Android users?

Geographical location

map chart qr code

QR code collects the location where your scanners are scanning from.

Time of scan

real time qr code scans

The scan time of day is also logged when you track QR code usage using the QR code generator.

Track your QR code generated in QRTiger and integrate it with Google Analytics today!

Web analytics is vital to growing your business website; it will provide you with visitor data and details needed to identify what they are doing on your website or if you have a high or low bounce rate and if you are converting your users. 

Google Analytics allows you to track and understand your customer's behavior, user experience, online content, device functionality, can be incorporated with other systems, and so much more!

Make your dynamic QR codes with us and start tracking your QR codes with Google analytics for better results!

If you have more questions about QR codes, you can contact us at