How to Track QR Codes with Google Analytics

Update:  April 29, 2024
How to Track QR Codes with Google Analytics

Effortlessly track a QR code with Google Analytics to unlock in-depth insights, helping you make data-driven decisions and design modern marketing strategies that best fit your target market.

The increasingly challenging market competition demands businesses to step up their game in the digital landscape.

That is why using software that can provide accurate and comprehensive analytics of your target market’s behavior is essential.

To date, Google Analytics is one of the most-used analytical tools for businesses that can track website performance and user behavior.

Integrating your QR code campaign for your website into Google Analytics allows you to understand your target market’s digital behavior and campaign effectiveness based on visitor demographics, user engagement, and more.

This dynamic QR code generator software integration can help you develop data-driven strategies to optimize your website, improve user experiences, and develop a smarter marketing approach.

What is Google Analytics, and how does it work?

QR code google analytics
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Google Analytics is a web analytics platform that enables users to track and analyze website performance and how users behave with its comprehensive data analytics.

Using the platform, they can see the number of visitors, page views, average session duration, bounce rate, and conversion rates.

This helps businesses understand user interactions on their website and identify opportunities for improvement.

You can use Google Analytics (GA 4) to track QR codes for free. If you have dynamic QR code software, you can integrate your campaigns seamlessly into GA 4 to get in-depth QR code analytics.

This works by using UTM parameters, a snippet of tracking code attached to your website link for the campaign. The code helps Google Analytics recognize the link, gather data, and transmit it to the server.

The software then processes the data and presents it in the form of reports, charts, and graphs.

It serves as a robust tool for measuring the effectiveness of marketing campaigns, identifying areas that need adjustments, and maximizing the return on investment.

Now, if you are also using QR code software for marketing, integrating it into Google Analytics gives you a comprehensive report for your QR code campaign and website performance.

How to integrate dynamic QR code generator with Google Analytics

QR code integration
Before you can track your QR code campaign, you must integrate your dynamic QR code software with Google Analytics first.

Just follow this step-by-step guide:

  • Go to your Google Analytics account and click Create Property.
  • To create a property, you’ll need to enter the URL of your QR code campaign.
  • Get your Google Analytics tracking ID.
  • Go to QR TIGER and log in to your account.
  • Click My Account > Settings > Plan.
  • Paste your Google Analytics tracking ID and click the check icon.

Once done, you can now track your campaigns using QR code with analytics QR code campaigns on Google Analytics.

You can sign up for QR TIGER’s Advanced or Premium plan to unlock this software integration feature.

How to track a QR code with Google Analytics

Track QR code google analytics
After you integrate your QR code software, here’s how you can track your QR code campaigns on Google’s QR analytics:
  • Go to Google Analytics and find your property.
  • Then, go to Reports to access campaign performance overview.
  • Then, you can go to Acquisition > Traffic Acquisition.
  • Navigate your QR code campaign to view its performance.

Here’s the most important thing: Ensure that your URL QR code stores your website link with UTM parameters to make it trackable on a QR code tracking and reporting system.

You can only track your QR code campaign on Google Analytics if your QR code stores the link with UTM parameters, a special code attached to the link.

You can do this using a UTM URL QR code builder.

Why use QR TIGER’s Google Analytics QR code campaign integration?

Connecting your dynamic QR code generator with Google Analytics allows you to extract detailed QR code campaign data for a more in-depth analysis of your scanner’s behavior and activity.

When you integrate your campaigns from QR TIGER to Google Analytics, you can track:

  • Visitor demographics

Knowing who scans your QR codes helps you customize marketing campaigns, enhance product offerings, and personalize user experiences based on audience characteristics.

  • User engagement

Understanding the user engagement data of your campaign lets you measure the effectiveness of your QR code campaigns and make necessary adjustments to optimize engagement.

  • Number of QR code scans

Now that you know how to track QR code scans, this can help you gauge the reach of your QR code campaign, evaluate the success of your marketing initiatives, identify top-performing campaigns, and allocate resources effectively.

With QR TIGER, you can view your QR code total scans and unique scans. Total scans refer to the number of scans using the same device, and unique scans refer to the number of scans based on the device used in scanning the QR code.

  • Scanning time

Understanding the scan time helps you determine which particular time of day your QR code gets the most scans.

  • Scan location

This helps you identify areas with high user engagement, allowing you to target specific regions for localized marketing efforts or identify potential gaps in your reach.

  • Device operating system

Ensure compatibility and deliver users a smooth and seamless experience by tailoring the content or landing pages according to the device specifications.

Why integrate a dynamic QR code generator with Google Analytics?

Connecting your dynamic QR code software with Google Analytics is beneficial for businesses for more streamlined campaign monitoring.

Here are some key benefits you can get from the software integration:

Comprehensive QR code analytics

It’s crucial for businesses to have a deeper understanding of campaign performance, get insights into customer behavior, and track return on investment (ROI). 

With a comprehensive data overview, businesses can make data-driven decisions, tailor their marketing efforts, and allocate resources efficiently to ensure optimal campaign results.

View visitor profile

With Google’s analytics software, you can view visitor demographics such as country, age, gender, and interest.

This overview provides knowledge of your audience that can help you develop better strategies that fit your visitor profile.

Understand user behavior

Dynamic QR code tracking is important to understand user behavior. Google Analytics provides detailed information on user engagement after scanning your website QR code.

It gives data on how long a visitor spends on your website, helping you understand how users interact with your content and identify areas for improvement.

Measure campaign performance

The comprehensive data report by Google Analytics provides more metrics other than visits and user engagement.

You can also view traffic sources, click-through rates, bounce rates, conversion rates, and more.

Centralized QR code tracking and reporting system

Campaign managers can access QR code campaign analytics easily with the Google Analytics integration.

Using a QR code tracker, they’ll be able to see comprehensive data in just one place. This streamlines their workflow, saving them time and hassle.

Conduct A/B testing

Using dynamic QR codes, you can create different versions of the same QR code to conduct A/B testing. You can test them against each other to determine which one performs better.

With Google Analytics integration, you can track the performance of each version, analyze the results, and optimize your QR code campaigns accordingly.

QR TIGER’s Google Analytics QR code integration: A smart way to track campaigns

QR code campaign tracking holds significant importance for businesses to achieve maximum results. Real-time feedback on campaign performance allows for agile adjustments, ensuring competitiveness in the fast-paced digital landscape.

With QR TIGER, you can track a QR code with Google Analytics. Every QR code scan becomes a valuable data point that can be tracked and analyzed.

In today’s competitive landscape, every marketing dollar matters. QR TIGER’s Google Analytics integration provides a cost-effective solution for tracking campaigns.

This powerful combination allows businesses to save time, money, and resources while achieving superior campaign performance.

With a dynamic QR code generator with analytics, it’s possible to get accurate measurement, analysis, and optimization of QR code campaigns, ensuring businesses stay ahead and make informed decisions that drive growth.

Get a first-hand experience of effortless QR code campaign tracking on Google Analytics by signing up for QR TIGER’s Advanced or Premium plan today.

Related terms

QR code with Google Analytics

To get a report of your QR code campaigns on Google Analytics, you can use QR TIGER. It supports Google Analytics QR code integration, allowing users to track QR code campaigns effortlessly.

Dynamic QR code tracking

Dynamic QR codes are editable QR codes with tracking capabilities. They provide users with QR code analytics to monitor their performance. It brings insights by collecting information such as the total and unique scans, the time and location of each scan, and the device used in scanning a particular QR code.

Brands using QR codes

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