A Multi URL QR code is one of the most useful QR solutions offered in any QR code generators online. Why? Because they are diverse, fast, and efficient enough to know what you need for your multi-lingual audience! And we all know what a big hit QR code technology has been in this era.
Not familiar with this type of QR code solution yet? Keep reading to discover what it is all about, and how you can use it to benefit your business and marketing!
A Multi-URL QR Code is a Dynamic QR code that comprises of multiple URLs that can be used to guide and redirect users based on their time, location, date, and device’s operating system.
This type of QR Code is made particularly for businesses who want to run campaigns on a worldwide scale to market multiple products, goods, services, websites to different types of audiences around the globe.
For example, if a person scans in China, he will be redirected to a Chinese webpage, or if the user scans in Brazil, he will land to a Brazilian website.
Today, IT is hugely dependent on artificial intelligence. Now we knew that QR code is based on a single URL but that is not the case anymore.
A QR code generator with a logo can provide you with a code that beholds multiple URLs. These codes are designed as per your choice and desire.
As we’ve discussed, a multi-URL QR code is dynamic in nature. They contain a short URL in the QR code, which redirects the scanner to the intended direction. Dynamic QR codes are:
editable- where you can edit the landing page of your QR code to another landing page anytime you want even in real-time.
trackable- where you can track the demographics of your scanners such as the time when they scanned, where you get the most scans, and the location of your scanners, thus, making them useful in business and marketing. If you are not tracking your data results, you’re only wasting your time and money.
QR code tracking is important as it lets you analyze and gauge your QR code marketing success and the return of your investment (ROI).
Static QR code only leads you to a permanent URL and it is not editable or trackable.
What are the main features of a Multi-URL QR code?
These codes have greater functionality and the possibilities to benefit from them are unlimited. You can target market your audience based on what you think will work.
Also, you don’t need multiple QR codes for different reasons, one is enough to do everything.
Let’s take a deeper look at the possibilities of using these smart QR codes!
1) A QR code with different URLs on different locations
Multi-URL QR code is dynamic in nature.
These QR codes can redirect on the basis of location and geographical positions. This is best for products that need to be marketed in different parts of the world.
Not only this is cost-effective as you don’t need to solve the language issue of different regions, but it is also a quick way to international marketing.
2) A QR code with different URL depending on the time you scan
Just like the location-based URL QR codes, you can also redirect users to different apps, websites, and other portals depending upon the time.
The URLs changes with time. It is best for any sort of competition that a company initiates. Imagine how cool the idea is that one code reveals different stuff depending upon the time they scan it.
3) Reach to Audience of Different Languages
If you run a business online or an international agency, then you are probably dealing with customers who speak different languages coming from different cultures.
You wouldn’t want to redirect your Japanese customers on a landing page made for American people, right? This is now where Multi-URL QR Codes will come into handy!
You can create various and separate landing pages for your multiple types of audiences and market your products, goods, or anything you have to offer using a single QR code! There is no communication barrier using a multi-URL QR code!
4) A QR code that changes URL after x amount of scans
Now, this is something amazing. Over time, the QR code changes its URL direction after a certain number of scans. This can be an excellent promotional strategy for different marketing personas.
Now the number of scans can also be decided when you customize it, after all, it is called a dynamic QR code!
5) A multi URL QR code redirects to different apps based on iOS or Android
One of the biggest conflicts was whether to design QR codes for Android or iOS. Well, they are for both and you don’t need to put them separately everywhere to accommodate different users.
Through these URLs, with multi directions, one QR code can redirect according to the user’s smartphone device. You can also track the data of your Multi URL QR code as this type of code is dynamic.
Enter the desired country you want your QR code to redirect with
Click “Generate QR code” and customize
Do a scan test with your Multi URL QR code
Download and deploy your code!
5 Best Practices when making your Multi URL QR code and get the most out of it!
1. Customized your QR code
Custom-designed QR codes pique your target audience curiosity
We are visual beings, and we usually make a second turn to something that stimulates that senses.
Make a visual QR code and make sure it leaves a lasting impact on your potential scanners once they see it.
Steer away from black and white QR code does as it does not get much result you desired.
Personalize your QR code and add colors, set unique edges, choose the patterns, and your preferred layout to make it more appealing.
Note: Make your QR code stand-out as possible but do not compromise the scan-ability of your QR code. Moreover, do away from inverting your QR code colors.
One rule of thumb is making the foreground color darker than the background color of your QR code. Avoid light colors such as yellow and pastel colors, as it is not ideal for scanning. Darker colors and a white background are an ideal color combination
3. Add a frame and call to action in your QR code.
Adding an appropriate call-to-action in your QR code lets scanners know what your QR code is all about. Moreover, frames come with various and customizable call-to-action.
It encourages scanning activity among your target audience as well-designed frames pique their curiosity.
Note: Only implement the action that you are promoting in the Multi-URL QR code and avoid unnecessary extras that might mislead your scanners. Make a unique QR code per every media you are advertising.
If your QR code contains video information, put a call-to-action that says “scan to watch a video” and nothing else. Make the user experience, brief, concise, and don’t waste their time.
A QR code gives digital information about your products, services, or items. Printing your QR code the right size and appropriate to its advertising environment should be considered, so you will not miss any potential scans.
A QR code will vary in sizes from product packaging, a digital menu, a magazine, billboards, business cards, etc. The further you place your QR code, the bigger the size should be.
When scanned from a closer range, the QR code is at least 1.2 inches (3-4 cm) in dimension to make it scan-able.
Note: If you want to make the size of your QR code bigger without affecting its quality, download your QR code in the SVG file.