What is a Dynamic QR Code, and How Can You Create and Use It
What are dynamic QR codes? They are an advanced type of QR code as they are editable and have a tracking feature.
They also have short URLs, which actually enable them to expand their capacity to store more information other than links and texts.
Furthermore, dynamic QRs have multiple integrations with different software, such as Google Analytics, Zapier, HubSpot, Canva, and Monday.com.
It also has more features: edit QR code design, QR code password, expiry, retarget tool, GPS tracking (& geofencing), and email scan notifications.
But do you know how they really work?
These advanced and flexible QR codes were specially designed as a new-generation marketing tool to target customers while keeping things fun and engaging.
Using an advanced QR code generator, creating a custom dynamic code with a logo is easy.
In this guide, you'll be able to understand what are dynamic codes, how they really work, and how to create one for free.
Table of Contents
- What are dynamic QR codes?
- Static QR vs dynamic QR: How are they different?
- How do dynamic codes work, and why are businesses using them?
- Can I create a dynamic QR with logos?
- How to create your own dynamic QR code in five easy steps
- How to scan QR codes on Android and iOS
- Four tips to make your dynamic code marketing a success
- Why creating QR codes is better with QR TIGER dynamic QR code generator?
- Is there a completely free code generator?
- How much does a code generator really cost?
- Dynamic QR codes: The modern asset your business needs
- Frequently asked questions
What are dynamic QR codes?
Dynamic types of QR codes are advanced quick-response codes that lead users or scanners to a specific webpage or landing page. They work just like any QR code but are editable and trackable.
These advanced 2D barcodes have short URLs to store more information besides texts and links.
They can also store a custom page, digital business cards, and files like documents, audio, videos, and images.
Aside from its storage capacity, they’re also packed with advanced features.
Using a dynamic QR code generator, you can easily make a dynamic QR.
Since the stored data is not hard-coded to the QR code, users can edit or update it anytime. Users can also track their dynamic codes to monitor their performance.
Here’s more: they also come with built-in features.
Dynamic code users can:
- Update the destination URL and other information it contains
- Control QR code access by adding a unique password
- Reach previous scanners using the retargeting tool (Google Tag Manager & Facebook Pixel ID)
- Set a QR code expiry based on data, number of scans, and IP address
- Accurately track scanner location by enabling GPS tracking (with the scanner’s permission)
- Limit QR code access within a specific area (Geofencing)
- Receive scan reports via email
- Generate UTM code for precise campaign tracking (for dynamic URL QR code)
- Duplicate their dynamic QR with the clone QR code feature
- Edit the existing QR code design on the dashboard
- Generate and share a short URL with the QR code
Static QR vs dynamic QR: How are they different?
Now that you know what a dynamic quick response code is, let’s dive deep into its differences with a static QR code.
Dynamic QR
Dynamic codes redirect scanners to information other than links. The short URL feature, which holds the exact content of the QR code, makes this possible.
That is why the patterns of a dynamic QR appear less dense and are easier to differentiate from a static one.
Other than appearance and data capacity, what sets them apart from static QR codes is their editability and trackability.
You can edit the stored information and track their performance anytime, which makes them ideal tools for businesses.
Moreover, the owner can access a dashboard to track the overall performance of their QR code campaigns.
You can see the report of your QR code’s total number of scans, the locations of the scanners, the time when it was scanned, and the devices used in scanning.
All these extensive reports enable you to fine-tune your future strategies and maximize your QR code campaign.
To date, dynamic codes are commonly used in marketing, product inventory, and management. With the onset of the pandemic, they became widely employed in healthcare and pharmaceuticals as well.
Health offices integrate QR codes for contact tracing and medicine inventory, among other health-related operations.
Dynamic code’s advanced technology allows it to be usable in various industries.
Static QR code
The static type of QR code is the permanent type of QR code.
This means that they’re non-editable and non-trackable. So, whatever content you store in a static QR code will remain permanently as it is.
Suppose you embed a website URL on a static QR code. Once it has been generated, whatever changes you make on the website will not reflect on the page that people can access when they scan it.
You can’t also track the data scans, which is why they’re ideal for personal or one-time use.
The good thing is that they’re totally free to create! Users won’t need an active subscription plan to generate a static QR code.
Plus, they don't expire. But if you want to maximize your campaigns, dynamic QRs are your best bet.
Important Reminder: You cannot convert a static QR code into a dynamic QR.
Now that you know the difference between a static and dynamic QR code, let’s further examine each of the features that set them apart below.
How do dynamic codes work, and why are businesses using them?
Most users prefer to generate a dynamic code since this type of QR code is one of the most effective marketing techniques, and it has the advantage of making every campaign marketing a huge success.
So, how do these dynamic QRs work, and what features do they have?
Ability to edit landing pages
One advantage of dynamic QRs as your new marketing strategy is the ability to edit the stored information anytime. So users can update and offer fresh content.
There are already a lot of brands and companies using QR codes to their advantage. If you are into business and marketing, not using a dynamic QR code generator is like losing half of your customers in the market.
This advanced technology can help you digitally upgrade your online or offline marketing campaigns, which can ultimately boost your sales.
With dynamic QRs, you can redirect scanners to different content throughout your marketing period. Since they’re editable, you can repurpose your QR code.
You can use one QR code for different purposes and content. However, you cannot convert it to another QR code solution.
For example, you can lead your audience to video information about your goods or services today. And within the next few weeks, you can update your QR code and lead them to new video content with reviews about your product or services from people.
You can also create a QR code greeting card for seasonal promos.
You won’t need another set of QR codes for your campaigns because you can reuse the same QR code, edit the embedded content, and deploy it to the market.
Track scan analytics
The tracking feature makes this type of QR code dynamic. It's an exclusive feature that's only available when you create a dynamic QR.
With dynamic QRs, you can get an overall view of your QR code marketing campaign and see the ROI results.
With a dynamic QR code generator, you can easily monitor each of your QR code campaigns in a centralized management system—Dashboard.
Using its advanced tracking feature, you can see the following:
- Number of total and unique scans over time (You can filter by timezone and period)
- Scans by device type (AndroidOS, PC browser, iOS)
- Top device that has scanned your QR code
- Accurate scan location with timestamp
- Top 5 locations indicating where your QR code gained the most scans
- GPS heat map
- Map chart
Integration with Google Analytics
Advanced QR generator users can also integrate their accounts with Google Analytics (GA4).
When you integrate the software into your Google Analytics, you will see valuable QR code metrics or analytics along with your users’ behavior, making it an all-in-one view.
Here's what makes QR tracking on GA even better:
Use a URL QR built-in UTM builder to set parameters to your QRs. Adding UTM query parameters can help you optimize and track your offline campaigns with precision via Google Analytics.
See what campaign, source, medium, or even type of content generates more traffic and revenue. Edit anytime as needed.
Retarget scanners with Google Tag Manager and Facebook Pixel
When you make dynamic QR, you can retarget the scanners with your ads to increase conversion.
This feature lets you retarget the people who have scanned your QR code. With your QR code, you can easily reach out again to the previous visitor of your website or landing page.
Get notified with your QR code scans via email
Generating QR codes in dynamic mode also allows you to activate the scan notification feature.
This allows you to receive QR code performance reports via email. With this feature, you can get notifications when people scan your QR code based on your preferred frequency—daily, weekly, or monthly.
You can set the frequency of how often you will receive the scan report.
The information includes the campaign code, the number of scans, and the date the QR code was scanned.
Set a password for your QR code
With dynamic QRs, you can activate the password feature and set a unique password for your QR code.
The password protection feature is suitable for confidential files or exclusive content. It ensures that only authorized people can access the data stored in your QR code.
Implementing Zero Trust VPN measures can further enhance this protection by continuously verifying the identity and trustworthiness of users and devices.
Set a QR code expiry
You can automatically turn off your active QR code campaign using a dynamic QR code generator’s expiry feature.
This feature is best for marketing campaigns with specific time periods, like limited-time deals for your product or items.
With this feature, you can set an expiry based on:
- Date. Your QR code expires based on a set specific date.
- Number of scans. Your QR code expires after X amount of scans.
- IP address. Allow a unique or same IP to scan your QR code one time or multiple times.
Accurately locate scanners with GPS tracking
The QR code GPS tracking feature is one of the advanced features of dynamic codes, making them more ideal for business and marketing use.
When you make dynamic quick response code, you can enable the GPS tracking feature. This lets you precisely track the scanner’s geolocation if they grant permission for the system to access their GPS information.
Once granted, you can see the exact scanner location on your Dashboard. Now, if you look at the GPS heat map, you will see the time devices spent in different regions.
Red and orange mean they spent more time, while colors blue and purple mean they spent less time.
Enable boundary scanning with QR code geofencing
Aside from GPS-based tracking, dynamic code users can also enable boundary scanning. This feature lets them limit QR code access based on a specific area or geolocation.
Once enabled, only scanners within the range can access your QR codes. You can do this by setting a specific area’s longitude and latitude points and radius.
If a scanner scans the QR code outside the range, they will be directed to go near it.
Track campaigns with precision using the UTM generator
With the built-in UTM builder, dynamic URL QR code users can quickly create UTM codes for their links. Generate UTM tracking links right from your dashboard and add parameters effortlessly.
This simplifies offline campaign tracking, making it easier than ever. Whether your campaign is online or offline, you can accurately track its performance using Google Analytics (GA4) or other analytics tools.
Edit QR code design
Advanced QR generators also has an additional feature that lets dynamic QR users to edit their existing QR code design.
On your account dashboard, select a dynamic QR you want to edit, and then click Settings.
To edit the QR code template design, click Edit QR code design. Then, modify the existing QR design. Once done, always click the Save button.
This newly added feature can help you modify the design according to your campaign needs and aesthetics.
Easily integrate into other software
A dynamic QR code generator makes it super easy to integrate your account and works on platforms like Zapier, HubSpot, Canva, Google Analytics (GA4), Google Tag Manager, and Monday.com.
With your account’s API key, you can easily connect your generator to major software for a seamless and smooth workflow.
Can I create a dynamic QR with logos?
Yes, you can definitely create dynamic quick response codes with logos. You can also fully customize them by changing the eyes, patterns, colors, and frame to make them creative.
The only way to do this is to use a QR code builder with an impressive QR code customization tool.
How to create your own dynamic QR code in five easy steps
- Go to QR code generator with logo integration. Select a dynamic QR solution from the menu
- Add the data you want to store in your QR code
- Choose Dynamic QR for an editable and trackable QR code campaign and click the Generate QR code button.
- Make your dynamic QR unique. Change the eyes, colors, and patterns, and add a logo and a frame with a call to action.
- Test your dynamic code by scanning it with different devices. Click Download to save your custom QR code.
Pro tip: Always run thorough QR code testing before deploying your QR code. This way, you can detect early on why your QR code is not working or does not redirect to the right content.
To create a dynamic code for free, you can sign up for a freemium plan.
How to scan QR codes on Android and iOS
You can scan QR codes with Android or iOS, whether they’re dynamic or static QR codes. Here’s how you can decode any QR code using your device:
- Open the camera app and point it to the QR code.
- Let it scan the QR code.
- Tap the notification banner to view the information.
If it doesn’t work, check your camera settings. Make sure the QR code feature is enabled.
You can also use a third-party QR scanner. Download it for free on Google Play Store or App Store.
Four tips to make your dynamic code marketing a success
After learning how to create your own dynamic codes, here are some easy yet effective QR code tips you must follow to guarantee success on your QR code campaign:
1. Make your QR code unique
Customizing your QR code is a great way to attract more scanners and boost engagement.
An advanced QR generator stands out with its intuitive and powerful customization tools. With it, you can:
- Adjust the design of your QR code’s pattern and eyes
- Choose unique color combinations
- Create gradient colors and transparent backgrounds
- Add your logo for branding
- Select a frame and include a call-to-action
Plus, you can save your design as a template, making it simple to create custom QR codes with the same look and feel whenever you need.
2. Put a clear direction
A clear call to action guarantees 80% more scans of your QR code. This directs users on what to do with your QR code, which is helpful for everyone who scans it.
To make your customers take action and scan your QR code, always remember to add an appropriate call to action to your custom QR code.
3. Choose the appropriate QR code size
The size of your QR code is a crucial decision to remember. Consider what medium you’re using and adjust the QR code size so people can easily see and scan it.
A QR code gives a digital dimension to your products, so make sure your target audience will see it right away.
The key here is: do not make them too small or too big. Depending on your medium, your QR code must be recognizable and accessible so it’s easier for people to scan it at a certain distance.
4. Place your QR code in the right position
Make your QR code shine by placing it in the right position on a certain medium.
Give your QR code a central place in your product packaging so your customers will notice it instantly.
It will improve your scanning rates twice as fast.
Also, don’t print your QR codes on uneven surfaces that will distort and crumple the image of your code, making it unscannable.
For example, you can put a table tent menu QR code on top of your restaurant’s dining table so that customers can easily scan QR codes with Android or iPhone, place an order, and pay through the digital menu.
Why creating QR codes is better with QR TIGER dynamic QR code generator?
Advanced dynamic QR features
QR TIGER is an all-in-one software that offers 20 QR code solutions with advanced features. You can easily choose one for different purposes or marketing campaigns.
A dynamic quick response code comes with these built-in features:
- QR code password
- QR code expiry
- GPS tracking & geofencing
- Retargeting tool
- Scan reports via email
- UTM builder (for dynamic URL QR code)
- Centralized QR code management
When you create a custom QR code, they’re stored in one place—your Dashboard.
Once you have an account, you can easily save and access all your created QR codes on your Dashboard. Here, you can update, track, and organize your QR codes.
Secure QR code maker
This ISO 27001-certified QR code software ensures compliance with GDPR and CCPA regulations. It focuses on protecting user data and privacy by implementing advanced security measures.
Is there a completely free code generator?
Yes. we offer a freemium plan that lets users enjoy creating customized dynamic and static QR codes—100% free, no credit card required.
If you want to create a free dynamic QR code, you can avail of the freemium plan.
But take note that the freemium plan offers:
- 3 dynamic codes
- 500 scan limit for dynamic QR
- Unlimited scans of static QR codes
- A logo popup in the free trial
Here’s the catch: your freemium account will not expire, and you can upgrade it whenever you want.
How much does a code generator really cost?
The usual question is: How much do dynamic QR codes cost?
Pricing varies based on the software, but our subscription plans are built to deliver excellent value.
Starting at just $7, our Regular plan offers an affordable option, with additional tiers available to suit your specific needs.
These plans are designed with flexibility and scalability in mind. Here’s a look at the options you can choose from:
Dynamic QR codes: The modern asset your business needs
QR codes have become an essential tool for businesses, offering a digital upgrade to campaigns and streamlining operations across industries.
They provide a unique and convenient experience, adding significant value to your business.
When it comes to the best QR code software, look no further than QR TIGER.
Trusted by industry giants like Disney, Universal, TikTok, Lululemon, Hilton, Cartier, and McDonald’s, our platform delivers secure, high-quality QR code services.
With the ability to create fully customized QR codes with logos in seconds and a dedicated support team ready to assist, we ensure an exceptional user experience.
Packed with advanced features, enterprise-level performance, and affordable subscription plans, our software is the perfect choice for businesses of any size.
Start creating custom QR codes effortlessly by signing up today!
Frequently asked questions
Can I create a dynamic QR for free?
Yes, you can create a free dynamic QR. A freemium plan allows users to generate dynamic codes with no cost at all!
Does dynamic code change?
Yes, you can easily change the stored information or data in your dynamic code. Simply go to My Account > Dashboard > Choose a QR code to edit > Edit > Save.
Can I edit my QR code design?
Yes, you can now edit your QR code design or QR code template. Go to your dashboard and select a dynamic QR, click Settings > Edit QR code design > Save.
How does the subscription plan work?
If you pay for one year, you receive a specific number of QR codes that remain valid for that entire year. Instead of receiving a new set of QR codes each year, you pay for the duration during which your QR codes remain active.
What is the difference between a PNG and an SVG file?
The difference between SVG and PNG formats lies in the image quality.
An SVG file is ideal for high-quality printing.
It is a vector file that you can use in programs such as Illustrator or InDesign. When using Photoshop, you will need to import your SVG file.
Meanwhile, PNG is a format suitable for digital use, but it can also be printed, though it may have lower quality compared to an SVG.
How many times can my dynamic code be scanned?
You can scan your dynamic QRs as many times as you like until your paid subscription expires.
However, it may also depend on your subscription plan. Some freemium plans allow 500 dynamic QR scans. For unlimited QR code scans and downloads, it’s ideal to opt for their Regular or Advanced plan.
My QR code is not working; what can I do?
There are many reasons why a QR code may not be functioning correctly. First, double-check the data you’ve entered.
Sometimes, minor typos in your URL can cause your QR code to malfunction.
It’s also important to note that when creating your QR code, the foreground color should always be darker than the background.
Can I save QR codes as a template, and can I delete a template?
Yes, you can make a template. This saves you time next time you generate your QR code.
You can also delete your templates. Simply hover over the template, and a cross will appear to delete the template.
What is the best format for the logo of the QR code?
You can add a logo to your QR code; however, you must upload a square logo in JPEG or PNG format. Otherwise, it might be stretched.
It is also recommended that your logo file size is around 500KB to 1 MB.
What is a good QR code scanner?
All iPhones with iOS 11 can scan QR codes using the camera app. The same is true for all new Androids.
For those camera apps with no QR code scanning feature yet, you can download QR TIGER’s free code scanner and dynamic QR code generator from the Google Play Store and App Store.
