Dynamic QR Codes 101: Here's How They Work

By:  Vall
Update:  September 22, 2023
Dynamic QR Codes 101: Here's How They Work

Dynamic QR codes are an advanced type of QR code as they are editable with tracking feature compared to their static counterparts.

Furthermore, dynamic QRs also have multiple integrations with different software, such as Google Analytics, Zapier, HubSpot, and Canva.

It also has features such as putting a password into your QR code, a Google Tag Manager feature, and an email notification feature whenever your QR code is scanned.

But do you know how dynamic QR codes work?

These advanced and flexible QR codes were specially designed as a new-generation marketing tool to target customers while keeping things fun and engaging.

It is now easy to generate a dynamic QR code using online QR code generators.

If you are a beginner at QR codes, do not worry, for this blog will teach you how to make a dynamic QR code.

How to make a Dynamic QR Code?

In QR TIGER, it’s easy to generate a dynamic QR code. Here's how to do it:

  • Go to QR TIGER, the best QR code generator online, and select which type of QR feature you want and enter your Instagram profile link.
Instagram QR code generator
  • Choose Dynamic QR for an editable and trackable QR code campaign and click on the Generate QR code button
Editable QR code campaign
  • Customize your QR code and do test it by scanning the QR code using your smartphone before you download it.
QR code customization tool

After creating your dynamic QR code, you can go to the track data button to see your data or edit your URL.

Static and dynamic QR code: What is the difference 

Static QR code

The static type of QR code is the permanent type of QR code.

This means that they’re non-editable and non-trackable. So, whatever content you store in a Static QR code will remain as it is permanently.

You can’t also track the data scans.

The upside is that this is a free QR code, so you can make them without any cost.

Users won’t need an active subscription plan to generate a Static QR code. So, if you want to start a one-time-use QR code, this is your best bet.

Moreover, you can also scan QR codes with Android or iOS, even if they’re Static QRs.

  • does not allow changing the destination address of the QR code once generated.
  • does not allow you to track the data of the scans and only leads you to one URL.
  • free to create, and you can generate as many as you want.
  • the data is stored in the graphics of the QR code, and the more information stored, the smaller the dots get.

Dynamic QR code

Dynamic QR code redirects scanners to various information other than links. With this type of QR code, you can also store rich media files like videos, images, audio, a custom webpage, and more.

What sets them apart from static QR codes is their editability and trackability. You can edit the stored information and track its performance anytime, which makes them the ideal tool for businesses.

Unlike Static QR codes, dynamic QRs have more advanced features which allow you to update the embedded information anytime.

Moreover, users can also have access to a dashboard where they can track the overall performance of their QR code campaigns.

You can see the report of your QR code’s total number of scans, the location of the scanners, the time when it was scanned, and the device used in scanning.

All these extensive reports enable you to maximize your QR code campaign.

Dynamic QR code

To date, dynamic QR codes are commonly used in marketing, product inventory, and management.

However, with the onset of the pandemic, dynamic QR codes became widely employed in healthcare and pharmaceuticals.

Health offices integrate QR codes for contact tracing, medicine inventory, and other health-related operations.

Dynamic QR code’s advanced technology allows it to be usable in various industries.

How do dynamic QR codes work, and why brands and business companies are using them? 

Most users prefer to generate a dynamic QR since these codes are used as one of the most effective marketing techniques due to their advantage of making every campaign marketing a huge success.

So how do they work, and what features do they have? 

1. Ability to edit landing pages 

Some advantages of using dynamic QR codes as your new marketing strategy are the ability to edit the stored information, track QR code performance, create attractive QR codes that convert, and enables you to turn on and off QR codes anytime you want.

Editable QR code

There are already a lot of brands and companies using QR codes to their advantage, and if you are into business and marketing, not using a Dynamic QR generator is like losing half of your customers in the market.

Significance of this advanced technology can help you boost your sales and elevate the demands of the items, goods, products, or services that you are offering and can even lead you to acquire new customers. 

Dynamic QR codes are great for updating all your QR codes anytime you want and redirecting them to different content throughout your marketing period.

For example, today, you can lead your audience to video information about your goods or services. And within the next few weeks, you can update your dynamic QR codes and lead them to a new video content with reviews about your product or services from people.

You can also create a QR code greeting card for seasonal promos.

You won’t need another set of QR code for your campaigns because you can reuse the same QR code, edit the embedded content, and deploy them to the market.

It all depends on how you want to run your QR code marketing campaign, but it is guaranteed that Dynamic QR codes will be extra handy that add value to your product or service. 

2. Track scans analytics

Track QR code

With dynamic QR codes, you can track how many scans you get. This allows you to get an overall view of your QR code marketing campaign and see the ROI results. 

Now, selected dynamic QR solutions (URL, File, Landing Page, Google Form QR codes) have GPS QR code tracking feature. This allows users to access precise scan locations and enable boundary scanning.

3. Integration with Google Analytics

QR TIGER QR Code Generator also has an integration with Google Analytics. When you integrate the software into your Google Analytics, you will see the scans of your QR codes along with your users’ behavior, making it an all-in-one view.

4. With the Google Tag Manager feature that allows you to retarget your scanners

When you generate your URL QR code, File QR code, and Landing page QR code in dynamic form, you can easily retarget the scanners with your ads to increase conversion.

5. Get notified with your QR code scans via email

Generating selected dynamic QR codes (URL, File, Landing Page, and Google Form) also allows you to activate the scan notification feature.

This allows you to receive an email alert whenever your QR codes are being scanned. With this feature, you can get notifications each time people scan your QR code based on your preferred frequency.

You can set the frequency of how often you will receive the scan report.

The information includes the campaign code, the number of scans, and the date when the QR code was scanned.

6. Set a password for your QR code

With dynamic QR codes, you can activate the password feature and set a password for your QR code.

The password-protected feature is suitable for confidential files or exclusive content. This feature ensures that only authorized people can access the data stored in your QR code.

7. Set an expiration date for your QR code

When doing a limited-time offer marketing campaign for your product or items, a QR code with an expiration tool is a useful feature to set an expiration date for your QR code.

This also allows you to get more scans.

Don’t forget to put a call-to-action such as “scan me” or “scan for discounted items!”  in your QR code so your scanners will take action and scan your QR code. 

8. Integration to Zapier

To automate your business workflow in Zapier with QR codes, QR TIGER QR code generator is also integrated into the Zapier app. 

9. Integration to HubSpot

QR TIGER QR Code Generator is an innovative QR code software online that also has an integration with HubSpot software for marketing automation.

10. Canva integration 

With QR TIGER’s integration into Canva, you can make your Canva designs interactive with QR codes.

What types of subscriptions can you avail in QR TIGER for dynamic QR?

There are various Dynamic QR online software that offers you to create your QR code.

However, to ensure that your Dynamic QR marketing campaigns are covered with optimum security, you need to look at some premium and advanced QR code generators that guarantee you to provide and deliver you results that you want.  

In QR TIGER QR Code Generator, there are four types of subscription you can choose, which includes:

  • Free 
  • Regular 
  • Advanced 
  • Premium 

Each QR Code generator has unique functions, and you can choose which subscription type best suits you! You can also avail of the free dynamic QR trial.

Four tips on how to make your dynamic QR code marketing a success

 1. Personalize your QR code

QR code tips

To make your QR code attractive and appealing, adding colors and being creative is a plus point.

Customizing and experimenting with your brand theme and making your visual QR code attracts more people to scan it.

 2. Always put a call to action in your dynamic QR code

A clear call to action guarantees 80% more scans of your QR code. This gives them direction on what to do with your QR code, which is very helpful for all scanners.

Make your customers take action to scan your QR code, so never forget to add an appropriate CTA to your custom QR code.

3. Always make sure that the size of your QR code is appropriate to its advertising setting          

The size of your QR code is a crucial decision to keep in mind. Consider what medium you're using and adjust the QR code size so people can easily see and scan it.

A QR code gives a digital dimension to your products, so make sure your target audience will see it right away.

 4. Place your QR code in the right position

QR code placement

Give your QR code a central place in your product packaging so your customers will notice it instantly.

It will improve your scanning rates twice faster.

Also, don’t print your QR codes on uneven surfaces that will distort and crumple the image of your code, making it unscannable.

For example, you can put a table tent menu QR code on top of your restaurant’s dining table so that customers can easily scan QR codes with Android or iPhone, place an order, and pay through the digital menu.

Why generating dynamic QR codes is better with QR TIGER?

QR TIGER is a credible QR code generator online trusted by many brands and companies such as Ford, Midea, Universal, Your M&S, and many others.

Furthermore, it has very responsive customer support that is quick to answer your QR code marketing queries as well.

With so many advanced features and high-grade data tracking, QR TIGER has, it is the best QR code generator for digital marketers that offers a reasonable price.

It produces the best visual QR code services.

QR TIGER is the best free QR code generator online that you can choose to manage your dynamic QR codes. Create your unlimited Dynamic QR codes now.


Dynamic QR codes have an equivalent price; however, it’s definitely worth investing too!

It has become an essential tool when it comes to digital marketing.

Whether you are running a retail store, e-commerce, or any type of business, dynamic QR codes serve as an efficient marketing tool that gives people a unique and more personalized experience adding value to your business.

If you have any questions, feel free to contact us.

Frequently asked questions

Does dynamic QR code change?

Yes, you can change the stored information or data with a dynamic QR code. With QR TIGER, it's extremely easy to do this. All you have to do is go to your Dashboard > QR code > Edit > Save.

How does the subscription plan work?

If you pay for one year, you get x amount of QR codes following your plan; they are valid for that time period. You don’t get each year X new QR codes; you pay for the time your dynamic QR codes are valid.

What is the difference between a PNG and SVG file?

An SVG QR code file is a vector file that can be used in programs like Illustrator or InDesign.

For Photoshop, you need to import your SVG file. An SVG file is great for printing at the highest quality.

A PNG is a format to use online but can also be printed, although a PNG has less quality than an SVG.

How many times can my dynamic QR code be scanned?

You can scan your dynamic QR codes as many times as you like until your paid subscription expires, and you can also delete them any time you want. 

My QR code is not working; what can I do?

There are many reasons why a QR code is not working properly. First, check the data you entered.

Sometimes there are little typos in your URL that break your QR code resulting in it not working.

Also, it is essential to consider that when making your QR code, the foreground color of your QR code should always be darker than the background. 

Can I save QR codes as a template, and can I delete a template?

Yes, you can make a template, this saves you time next time you generate your QR code, and you can quickly delete your templates.

Simply hover over the template, and a cross will appear to delete the template.

What is the best format for the logo of the QR code?

You can add a logo to your QR code; however, your logo must be in a square format; otherwise, it might be stretched.

It is also important to note whether you upload your logo in jpeg or PNG format. It is recommended to have a logo of around 500KB to 1 MB.

What is a good QR code scanner?

All iPhones with iOS 11 can recognize QR codes using the camera feature in photo mode. This is the same for all new Androids. 

Nevertheless, QR TIGER is also a QR code scanner and a QR code generator app rolled into one.

brands using qr codes

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