Google test runs its 3D image search results with QR codes for a mobile-friendly viewing experience.
Back in 2019, Google featured its 3D images with augmented reality (AR) support in the search engine results, which some retailers’ also tested out.
Later on, Google tested the feature again on the desktop search interface after launching it live on mobile search. Now, it has gained some retailers’ interest by showing products in 3D.
In an exciting development for online shoppers and tech enthusiasts alike, Google has taken another leap forward in revolutionizing how we experience 3D product images.
Google Search integrates QR codes for mobile 3D product view
Google is now on the move to make this 3D feature mobile-friendly with the use of QR codes, the two-dimensional matrix barcode capable of storing huge amounts of information and accessible by smartphones.
These codes are popular in the marketing and restaurant industry today, and users can easily generate one using a highly-developed QR code generator online software.
Google displays a QR code when people search for a product. Once scanned using their mobile phones, they can view the product in 3D.
This provides users a seamless transition from their computer screens to their mobile devices for an immersive augmented reality (AR) experience.
Among the first to experience this was SEO specialist Brian Freiesleben, who took to Twitter to share the news.
“Wow, okay so I was just added into this test again and spotted a new addition to this feature for 3D/AR on desktop.”
“Google is testing displaying a QR code that you can scan with your mobile device camera to view the item in your space. Interesting.”
He tweeted a screenshot of a QR code displayed after clicking on a product.
Along with the code is a call to action that goes, “Scan the QR code with your mobile phone camera to view the item in your space.”
With a quick scan using a smartphone camera or a QR code scanner app, users can instantly bring the 3D product image to life and integrate it into their environment using augmented reality.
QR codes: reshaping the e-commerce landscape
Expectation versus reality—this is the most common problem consumers face with online shopping.
Most people are skeptical about buying products online because they may look great in pictures but different in actual.
Here’s when Google comes in. The tech giant’s advanced search feature attempts to address this issue by testing 3D/AR integration on desktop and mobile.
This innovative approach by Google addresses the inherent limitations of exploring 3D product images on desktop devices.
While desktop screens provide a visual preview, they cannot provide users with a close-to-reality visualization of products in their space.
By introducing QR codes which are accessible via mobile phones, Google bridges the gap between the virtual and real-world environments. This then enables users to interact with 3D products in their own space.
With Google’s “View in 3D” with QR codes, online shoppers can make more informed purchasing decisions by visualizing products in their intended setting.
Whether it’s a piece of furniture, a coffee machine, or even a new pair of sneakers, users can now see how the product fits within their surroundings, ensuring seamless integration with their personal style and preferences.
QR codes for an immersive mobile viewing experience
Google’s 3D with augmented reality (AR) search integration brings excitement and interactivity to the shopping experience.
No longer limited to static images, customers can now virtually try on clothes, test out furniture placements, and even see how a new gadget would look on their desk.
This smart technology integration empowers users to explore products from different angles, boosting confidence in their choices and enhancing overall satisfaction with their purchases.
The introduction of Google’s “View in 3D” with QR codes represents a significant advancement in e-commerce and showcases Google’s commitment to delivering cutting-edge solutions to its users.
Although currently in the testing phase, this feature holds immense potential to transform the online shopping landscape.
Fusing 3D product images, augmented reality, and QR codes for mobile accessibility elevates consumer engagement and convenience.
Combined technology: the future of e-commerce
Google’s testing of its 3D image and AR support integration with QR codes proves that QR code technology is an essential smart tech tool now that mobile devices dominate the digital atmosphere.
As advanced technology integration in e-commerce continues to rise, we can expect a future where online shopping transcends mere browsing; it will be a more personalized experience.
This innovative approach can also benefit traditional shopping. Malls or stores can also integrate smart technology to let customers test out products to help them with their buying decisions, ultimately enhancing their shopping experience.
This transformative journey promises convenience, personalization, and innovation, creating a future where shopping becomes an immersive and extraordinary experience for all.