The seemingly out of hand, arising problem of the Coronavirus cases, several events list had been postponed or re-scheduled throughout the world such as the Cannes International Film Festival, the 2020 Olympics, Music & Arts Festival, major concerts of various celebrities, fashion show events and many others.
All of these event postponements aimed to flatten the curve of the virus outbreak, that is happening around the world.
Nevertheless, with the use of technology advances, industries have found a way to connect with their audience, even being quarantined at their homes as per government instruction to avoid contracting the disease.
The fashion industry, such as the FashionTV channel, has come up with smart marketing ideas for their business. With the use of QR codes, they somehow provide some great sources of comfort and entertainment for their audience, who are mostly stuck up in their households.
How did they do it? Continue reading to find out!
What is a QR Code?
A Quick Response code or QR code operates like barcodes that we usually see attached to items in grocery stores.
QR codes consist of black dots that stand for information embedded in the code. They can save various kinds of info, be it in the form of a video clip, a picture, URL of an internet site, a product internet page, a soundtrack, social media accounts, and so forth.
The QR code is generated using a QR Code generator online, and the data or information stored in a QR code can be accessed using a smartphone or a QR code reader just by scanning the code.
Static QR code vs. Dynamic
There are two types to which you can generate your QR code: Static or Dynamic. A Static QR code is not a flexible type, which means, once you enter the data or URL of your QR code and generate it, you cannot change it.
It will link you permanently to the first URL you enter. With the Dynamic QR codes, you can edit your URL to another URL anytime and even track data of the scans!
How did the FashionTV Channel use QR codes for advertising?
FashionTV, which is a multimedia platform offering a review of global fashion through television, recently aired the replay of London Fashion Week just this month of March 2020.
The TV company uses a QR code that pops up on the TV screen once in every while. When viewers scan the QR code, they will be redirected to the company’s website where they can stream ads and fashion shows of numerous premium brand names, in style designs, fashion fads, Haute couture, commercials, and many more.
Making Use Of QR Codes, their target audience can have the flexibility to choose which style crazes they wish to see simply by scanning the code that appears on TV. This enhances up the involvement amongst their TV viewers in an interactive and very direct means.
They can browse over the page and watch stories of international luxury brands such as Prada, Lanvin, Versace, Tommy Hilfiger, and even image galleries and photo shoots of supermodels!
With many of the individuals staying at home, the company’s QR code marketing strategy provides the target market an amusement. At the very same time, they are enhancing their website web traffic by driving them to their internet homepage.
This likewise reduces people’s stress and anxiety by being locked up at their residences brought by the perilous disease. They can watch multimedia programs that will somehow entertain and curtail their fear and worry.
With the global health emergency, the world is going through- that mainly affects how people socialize and communicate with each other, technology advances are significant to use that will somehow make people stay connected in difficult times like this.
Yes, it greatly impacts business industries, but so is our relationship with one another.
Amid everything that is happening in the world right now, modern technologies like QR codes still allow people to connect, even while being separated by physical walls.
What people helped to build, can be a source of great comfort to some during a time of high anxiety and fear, even if it’s just sharing or viewing a meme, TV shows, fashion shows, or any entertainment to bring some levity to the day.
Related: How Do I Create a Free QR Code?