Top Product Packaging Trends in 2023
As years passed, the evolution of different product packaging trends have also taken place in many CPG brands internationally, aiming to give customers a brand new experience every now and then.
With the constant change of consumer behavior adding to the impacts brought by the COVID-19 pandemic disease, businesses were suddenly forced to adjust to the 'new normal,' setting, and the packaging industry is no exemption to this.
With the help of smart labels like QR codes, CPG brands can digitize their ordinary packaging, making way for contactless interaction.
However, NFC tags and QR codes are so much more than smart labels and quick information access.
These intelligent tools provide connectivity, customer retention and can even be a way to build a stable relationship with the brand and the customer.
So how are these tools integrated into these different product packaging trends? Let's find out!
Related: What is a QR code and how does it work? The Beginner's Ultimate Guide
The anti-counterfeit product packaging design trend
Every year, businesses spend billions of dollars to battle against counterfeit products, but the results are still not anticipated. With that, sales losses from counterfeit goods worldwide.
The solution? Counterfeit identification using QR codes on smartphones.
So, how does this work?
This type of anti-counterfeit packaging solution involves QR code-based identification that can guide and help the end-user and the company salesman to scan and identify a product's authenticity using smartphone devices.
Product and manufacturing companies can print unique QR codes for their product tags and product packaging.
This QR code will contain digital information about an item that may include the model number/serial number, factory and date of the manufacture, and other verification data.
This can be placed at the outer portion of the packaging or even in the primary packaging of an item, which will be accessible by the end-user.
At the manufacturing end, Enterprise resource planning (ERP) systems, in-house system or a CRM, will hold this product information along with the history of the transaction of the item to allow product tracking along its chain of distribution.
To combat fake goods, Companies such as Neuro Tags, Get are working on getting rid of fake goods with the help of AI and QR codes.
With that, Any customer can verify the information on the product independently at any point of sale.
Sustainable and environmental-friendly product driven packaging
You can utilize your product packaging to promote sustainability in the long run.
Sustainable packaging requires less use of natural resources, which improves, over time, the ability for businesses and companies to continue creating products and services for a longer period of time.
The Global Sustainability Index Institute reported that 400 of the world's most prominent business companies found that sustainability goals had more than doubled.
The reason for this growth is that stakeholders are more interested in sustainability, and the corporation, on the other hand, benefitted from it as well.
In designing sustainable packaging that will last, the help of QR code generator technology comes into the spotlight.
Using QR codes, companies can create innovative food packaging trend while being sustainable at the same time.
For example, CPG brands can get rid of the packaging's product manual by generating manual or instructional guides into a PDF QR code.
Using this, manufacturing and other business industries can directly present the information to the end-user through its smartphone device by scanning it instead of reading a paper guideline that will only be disposed of afterward.
This also allows consumers to have instant access to product guides using QR codes instead of looking for information online.
A PDF QR code can be printed along with a small size leaflet that will allow many companies to save their expenses from printing a thousand pages of product manuals, which is costly and environmentally hazardous.
A PDF QR code is cost-efficient, more environmentally friendly, and innovative at the same time.
This also reflects that your corporation is a socially responsible entity and that sets an excellent reputation for your business, allowing you to reach more potential customers in the long run.
Story-driven product packaging trend
Customers want to hear your story. And it couldn't get any better if they can access that story at one tap of their smartphones.
With the QR code element, you can generate a video QR code and include that in your packaging to make an interactive packaging and to entertain your customer at the same time.
For instance, the beverage brand, Pepsi, will debut a special packaging to their product with the use of NFC tags and QR codes!
The limited-edition bottles and cans, available at retailers now, are printed with a QR code that directs shoppers to a website that contains behind-the-scenes footage and an augmented reality filter.
One of the product packaging trends in the CPG brands is using the QR code software.
Using this, your end-users or customers can enjoy the multimedia content that you can offer.
QR codes allow you to edit your QR code solution to another file without printing it all over again.
For example, suppose you have generated a video QR code.
In that case, you can always redirect that video content to a different video landing page without having to print or reproduce another QR using a dynamic type of QR.
Related: QR code types: 15 primary QR solutions and their functions
The minimalist product packaging trend
As they say, less is always more. When it comes to packaging, minimalism is one of the latest product packaging trends in the market.
You can hone your brand by keeping your product design elements minimum while creating a striking and long-lasting impression among your customers.
Consumers are already overwhelmed and used to extravagant and colorful design packaging, and that's why giving them a minimalist look is a breath of fresh air.
You can go with a minimalist look while giving your customers more detailed information about your product using QR codes.
You can include a QR code in your product packaging design that will lead the scanners to essential details about your product while giving it a minimalistic vibe.
You can either generate a word QR code, a PDF QR code, or a website QR code to access online and see the full product information.
Retro and Vintage packaging + modern packaging
The old school will never go out of style; however, you can always experiment with things to alleviate your customers' experience.
You can always make the experience remarkable and unique for them, which can be achieved in various ways, including the packaging design's structure and functional features.
One of the many ways to do this is to integrate modern technology like QR codes into your vintage/ retro packaging and leverage your customers' experience with your brand.
Turn your ordinary packaging into an interactive one
KitKat partnered with Google to launch QR codes on its packaging, allowing consumers to watch YouTube videos when they take a break with KitKat.
The attached QR codes send consumers to their YouTube channel where they can watch a variety of video content such as music, comedy, sport, and other viral videos to entertain their customers.
They can access the content when they scanned it using their smartphone devices.
The company believes that digital content plays an essential role in the customers' break time; thus, implementing one with the help of QR code technology helped them boost their customer engagement.
Related: How to boost customer engagement using QR codes (that actually works)
Leverage product packaging and drive offline e-commerce to online
According to supermarket news, the growth for online grocery skyrocketed amid the pandemic. Studies show that 43% of shoppers shopped online in the last six months versus 24% two years ago.
Consumers cited that the top three reasons for shifting to online grocery shopping are COVID-19 concerns (62%), convenience (62%), and time savings (42%).
Moreover, online grocery will swell to 21.5% of total U.S. grocery sales by 2025, doubling its current share of the overall grocery market.
Statista also reported that in 2021, over 2.14 billion people globally are expected to buy goods and services online, an uptake from 1.66 billion global digital buyers in 2016.
With the world gone contactless, you can introduce in-store QR codes as a contactless way to shop.
For example, Hero Stores have adopted QR codes. When a customer in-store is interested in an item, store associates can look for the Hero app's product and present a unique QR code to the buyer.
The customer can then scan the QR code with their own smartphone in a contactless manner.
Once scanned, shoppers are taken directly to the product web page, where they can browse and purchase after leaving the store.
A packaging design trend that can collect feedback
Product reviews are just as important as collecting feedbacks.
Feedback from your customers allows the company for growth, shows understanding to their customers, and assures them that their concerns and opinions are heard.
While collecting customer feedback has always been one of the priorities of the consumer packaged goods brands, with the QR innovation, CPG brands can switch to a more seamless and contactless way of collecting feedback using such a digital tool.
Many companies and businesses such as AirVote and even the Greater Hyderabad Municipal Corporation (GHMC) have decided to allocate QR codes in public toilets for feedback from users.
Related: How to Use QR Codes for Customers' Survey
Product Packaging trends + technology integration = A digital success for CPG brands
With so many global brands using high-tech tools like QR codes on their packaging, it's not surprising that this smart label design trend will take over the packaging industry in the future.
Using dynamic QR codes, you can even track your QR code data scans and update your QR code's information without reprinting new QR codes for your product, making them also cost-efficient in the long run!
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