QRators in Action: How Art Deco Trust QR Code Shares History
QRators (curators) in Action highlights some of the most thoughtful uses of QR codes worldwide, and today, we’re looking at a fascinating case. This time, we’re travelling all the way to Napier, New Zealand, where the Art Deco Trust breathes life into a city’s architectural legacy with the help of QR TIGER QR codes.
In our conversation with Art Deco, we uncovered how QR codes quietly play a significant role in connecting the past to the present.
Let’s step into their story where history, innovation, and mobile tech blend seamlessly.
Table of Contents
- Art Deco takes heritage storytelling beyond the ordinary with QR codes
- A conversation with the Art Deco Trust
- What sets you apart from your competitors?
- Why did you start using QR codes?
- What made you decide to use the URL for your event/campaign?
- How has QR TIGER helped your company achieve its goals?
- What is the most important insight that you’ve learned from the campaign?
- Would you recommend using QR codes to other businesses?
- How QR TIGER helps bring history to life
Art Deco takes heritage storytelling beyond the ordinary with QR codes
The Art Deco Trust, based in Napier, New Zealand, has been safeguarding the city’s iconic style since 1985.
Born from a community initiative, the Trust emerged with a clear mission: to protect and promote the 1930s architecture that reshaped Napier after the devastating 1931 earthquake.
Today, they serve as more than just caretakers. They are guardians, storytellers, and interpreters of these national treasures, ensuring that Napier’s history remains preserved for future generations.
In their commitment to keeping history alive, they’ve partnered with QR TIGER’s dynamic QR code generator to enhance the way visitors engage with Napier’s story.
A conversation with the Art Deco Trust
In an interview with Matthew Bonnett, Membership and Marketing Coordinator of Art Deco Trust, we explored the organization’s history, their experience using QR TIGER, and how QR codes have supported their efforts in preserving Napier’s iconic Art Deco heritage.
What sets you apart from your competitors?
“What distinguishes the Art Deco Trust from others is its comprehensive approach to heritage preservation and education.
The Trust offers daily guided walking tours and vintage car tours, providing immersive experiences that delve into Napier's architectural history and the stories of its reconstruction.
Additionally, the Trust hosts two major annual events: the world-renowned Art Deco Festival in February, attracting tens of thousands of visitors, and the more intimate Winter Deco Weekend in July.
These events celebrate the city's Art Deco heritage through parades, performances, and various cultural activities.
Proceeds from tours, events, and shop sales are reinvested into the protection and preservation of Napier's Art Deco legacy, ensuring the Trust's initiatives are both sustainable and impactful.”
Why did you start using QR codes?
“The Art Deco Trust began incorporating QR codes to enhance visitor engagement and provide accessible information.
QR codes offer a convenient way to access detailed content about Napier's Art Deco sites, tour schedules, and event updates. By scanning these codes, visitors can instantly retrieve content and booking options.”
What made you decide to use the URL for your event/campaign?
“This technology reduces the need for printed materials, aligning with environmentally sustainable practices. And many of our domains are long and complicated.
QR codes offer our audience a fast, easy way to access information.”
How has QR TIGER helped your company achieve its goals?
“The platform's user-friendly interface and analytics have enabled the Trust to create customised QR codes efficiently and monitor their usage effectively.”
What is the most important insight that you’ve learned from the campaign?
“Visitors appreciate the immediacy and convenience of accessing detailed information through their mobile devices.”
Would you recommend using QR codes to other businesses?
“Yes.”
How QR TIGER helps bring history to life
The Art Deco Trust’s experience with using QR codes speaks volumes. They saw firsthand how the technology improved visitor engagement, aligned with their values, and made heritage storytelling even more accessible.
And if preserving a city’s spirit through smart technology isn’t a beautiful irony, we don’t know what is.
QR TIGER is proud to work with organizations like the Art Deco Trust, who prove that history isn’t something you just read about; it’s something you experience, one scan at a time.
Ready to bring your own ideas to life? Visit us and create your free QR codes today.
