QRators in Action: Behind Blackbridge’s QR Code Campaigns

QRators (curators) in Action handpick the world’s more ingenious use cases of QR codes and take a look at the fine details. Here, we’ll examine London-based advertising agency Blackbridge Communications and how they expertly include QR codes in their campaigns.
In an open conversation with Blackbridge, we discover how QR codes have been a driving force for digital applications in advertising for some of the world's top business players.
Table of Contents
- Blackbridge takes modern advertising up a notch with QR codes
- A conversation with Blackbridge
- What sets your company apart from competitors?
- Why did you start using QR codes?
- What made you decide to use this solution for your event/campaign?
- How has QR TIGER helped your company achieve its goals?
- What is the most important insight that you've learned from the campaign?
- Would you recommend using QR codes for other businesses?
- The QR TIGER advantage: making marketing smarter
Blackbridge takes modern advertising up a notch with QR codes

Located in a vibrant London neighborhood, Blackbridge Communications brands itself as an employee-owned business that specializes in employer marketing and nurturing client relationships.
They have made impressive leaps as a marketing agency, reaching the 4,500 employees of Southeastern Railway, for instance, via a creative platform that recognizes humanity in “Tiny moments” and encourages their workers to do the same.
This initiative involved a film, brightly-colored posters, and a recognition portal called Extra Mile, where employees could access rewards and discounts.
Now, they’re taking their marketing strategy a step further by joining forces with QR TIGER and incorporating QR codes into their clients’ advertising campaigns.
For TK Maxx in Germany, Blackbridge, along with their Munich-based partner, Grapevine, created visually appealing digital hiring posters that included QR codes to encourage local applicants to visit the company’s official website.
On the website, users can browse the available job openings across global branches. Each career opportunity has an in-depth description and a submission button for applications.
The No Ordinary Tech Podcast, on the other hand, is another brand that uses QR TIGER’s dynamic QR code generator to create a Spotify QR code campaign, which users can scan and listen to the podcast immediately.
Blackbridge knows what it’s doing by using this smart solution to improve their clients’ collateral and social media posts, which is why we got in contact with them to understand the inner workings behind these marketing campaigns.
A conversation with Blackbridge
In an interview with Dan White, Client Partner of Blackbridge Communications Ltd., we asked him to explain the company's history and experience working with QR TIGER and the QR code campaign process.
What sets your company apart from competitors?

“Blackbridge is a full-service employer branding agency based in Spitalfields, London. We have over twenty years of experience working with some of the world’s biggest employers.
We are entirely employee-owned, meaning that our people, who are our heart and soul, have a great deal of autonomy in how decisions are made at the agency.”
Why did you start using QR codes?
“This is mainly to help show clients' return on investment in print advertising but also to enhance creativity or provide additional detail where space might be limited.”
What made you decide to use this solution for your event/campaign?

“We produce materials for TK Maxx's retail peak hiring period. Some of the key collateral is in print, but we wanted to drive applications, so we included QR codes on all of our materials throughout their stores across Europe.”
“It is wonderful that the campaign in Germany has performed so well.”
How has QR TIGER helped your company achieve its goals?
“By directing prospective employees to TJX’s careers website, this helps drive applications for stores at critical points in the year.”
What is the most important insight that you've learned from the campaign?
“It is not always possible to clearly demonstrate that your materials are reaching the audience that you would like them to, so it is fantastic to see how successful the use of QR codes has been.”
Would you recommend using QR codes for other businesses?
“Absolutely.”
The QR TIGER advantage: making marketing smarter
These days, all the tricks of the trade to attract customers to businesses have been done already. But companies like Blackbridge understand that this simply isn’t true.
Along with thousands of other global brands, they work with QR TIGER to create and facilitate immersive experiences for customers when they engage with informational and marketing material.
The inclusion of QR codes in something as simple as a hiring poster serves as a message to potential applicants: ‘We are committed to staying ahead and offer this small digital convenience as evidence of that.’
Blackbridge is one of the 850,000 global brands that trust QR TIGER—the best QR code generator online, and you can be one of them, too.
Ready to reinvent your campaigns? Start your journey now.