Look at real-world examples of how K-pop groups use QR codes to provide a better experience for their beloved fans.
Twice ‘Talk That Talk’ MV
Onces—fans of the girl group Twice—got emotional when the nine-member band surprised them at the end of the ‘Talk That Talk’ music video, which came out on August 26, 2022.
The QR code redirects fans to Twice’s first Instagram post, dated November 3, 2015, the same year the girl group came out.
The girl group also announced their official fandom name in the said post.
This treat melted the hearts of many Onces as they looked back on the girl group’s humble beginnings, realizing how far the girls had come.
BTS Jungkook x Charlie Puth ‘Left & Right’ MV
On June 24, 2022, American singer Charlie Puth collaborated with BTS member Jungkook on the song ‘Left & Right,’ Puth’s third single from his third studio album ‘Charlie.’
In the 1:45 timestamp of the music video, a QR code with the words “Scan Me” below it appeared.
The QR code leads to Charlie Puth’s official website, charlieputh.com, where fans can pre-order a limited–edition CD of the single.
While the song is not necessarily K-pop, Jungkook’s appearance in the video influenced ARMYs and other K-pop fans to watch the music video.
QR Codes to Authenticate Albums
In recent years, K-pop albums have become collector’s items for fans worldwide.
To ensure the authenticity of these albums and prevent counterfeit copies from being sold, many K-pop companies have started including QR codes on the packaging.
Fans can scan the code to verify that their album is genuine and get access to exclusive content or merchandise.
These codes help protect fans from buying fake albums and add value to the album by offering additional perks.
Labels can also use a reliable QR code generator platform with an ISO 27001 certification to guarantee the safety of the data embedded in the code while ensuring the album’s authenticity.
WeVerse QR Codes
WeVerse is a popular fan community platform that many K-pop artists use, including BTS, BlackPink, iKON, Seventeen, and Le Sserafim.
The platform features exclusive content, fan chat rooms, and merchandise sales.
Fans must scan a QR code in their album packaging or concert ticket to access the platform.
It creates a sense of exclusivity and community among fans, who must have a physical item to join the online community.
How to Create a QR Code for Your Favorite K-Pop Group
If you’re a K-pop fan, you can also create your QR code to promote your favorite group or artist.
Thankfully, it’s easy to do with the right tools.
Here’s how to create a QR code for your favorite K-pop group using the best QR code generator in the market:
- Go to the QR TIGER homepage
- Select a solution and enter the data required
- Click Dynamic QR, then select Generate QR code
- Customize your QR code’s design, add logos, and use a frame with a call to action
- Run a test scan using your smartphone
- Download your QR code, then share it with people
QR Codes and K-Pop: A Match Made in Fan Heaven
The use of QR codes in the K-pop industry is a testament to the creativity and ingenuity of the artists, labels, and fandoms.
From album authentications to behind-the-scenes content, QR codes have become a powerful tool for engaging with fans and promoting K-pop.
The BlackPink Oreo QR code campaign is just one example of how artists can use this technology to connect with fans and drive engagement.
And as the K-pop industry continues to evolve, we can expect to see even more innovative uses of QR codes in the future.
Fans looking to create a QR code to promote their faves and marketers looking for new ways to engage with K-pop fans can use the most advanced QR code generator software.
Embrace this technology and continue to unlock the magic of K-pop, one QR code at a time.