QRators in Action: The Impact of CHISAGE ESS QR Codes for Marketing and Product Support
QRators in Action is a series of insider stories highlighting innovative, sustainable businesses that leverage QR code technology to create meaningful, real-world impact.
Sustainability is a commitment that must be proven through actions that are visible, consistent, and embedded into every interaction.
For global energy storage provider CHISAGE ESS, the challenge extends beyond delivering clean energy solutions; it is communicating that value in a way that reflects its environmental mission, from marketing down to product support.
How the CHISAGE ESS QR codes became the most viable solution for the company to amplify its sustainability strategy is a story worth exploring.
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CHISAGE ESS: Empowering homes with green energy since 1988
The Zhejiang Chisage New Energy Technology Co., Ltd. (CHISAGE ESS) is an energy storage solutions provider and one of China’s Top 500 private enterprises that leads the global transition to clean energy.
The company focuses on developing reliable energy storage solutions designed to support the growing demand for clean, eco-friendly power. Although primarily used for business, it is also used in homes, commercial and industrial (C&I), and multi-scenario applications.
Today, CHISAGE ESS operates in more than 30 countries and regions worldwide, with its use of QR codes in marketing and product support playing a meaningful role in the shift towards sustainability.
CHISAGE ESS QR codes: Implementation and impact
We got in touch with Andrea Chen, the Marketing Specialist of CHISAGE ESS. She told us all about how the company uses QR codes across the company’s marketing materials, product catalogs, and documentation, and runs them smoothly with the help of QR TIGER.
Tell us briefly about your company. What makes your brand or service unique?
“Zhejiang Chisage New Energy Technology Co., Ltd. (CHISAGE ESS) leverages the extensive industrial advantages of Chisage Group, one of China’s Top 500 private enterprises, and brings together top-tier R&D teams from around the world.
With a strong global sales and service network, CHISAGE ESS excels in industrialization and integration capabilities, building a comprehensive portfolio of new energy products centered around a full range of hybrid inverters and lithium batteries.
The company focuses on the "generation-grid-load-storage integration" projects in China, as well as residential, commercial, and industrial energy storage solutions in overseas markets.
By accelerating its global brand expansion, CHISAGE ESS is committed to contributing to the global transition to green energy.”
Why did you decide to use QR codes, and what made you choose this approach for your campaign or event?
“We initially adopted QR codes as a practical way to make our global product catalog more accessible and measurable.
As a B2B energy storage manufacturer, we frequently participate in exhibitions and connect with international partners. QR codes let us instantly bridge offline materials with our digital catalog, so potential clients can access updated product information anytime.
After using the platform myself, I developed a deeper appreciation for its structure and functionality. Compared to other QR tools I have previously used, QR TIGER stands out for its professional interface and well-organized features.
While it requires a basic understanding at the beginning, the process of customizing and managing QR codes at scale is very intuitive and aligns with how company teams typically operate.
For a manufacturing company like ours, centralized management, performance tracking, and flexible updates are essential. The platform’s clarity and reliability make it especially suitable for long-term brand communication and international marketing campaigns.”
How has QR TIGER helped your company achieve its goals?
“QR TIGER has supported our goals in two main areas: marketing communication and product support.
From a marketing perspective, we use QR codes across posters, flyers, videos, and product catalogs. These codes help us efficiently direct potential customers to our official website and digital materials, especially during exhibitions and international campaigns.
By integrating QR codes with our website backend, we can track engagement and better understand which materials generate the most interest. This improves our marketing clarity and decision-making.
From an operational perspective, we also apply QR codes directly on our equipment and energy storage systems. Each machine includes a QR code that allows users to quickly access product specifications, installation guides, and technical documentation.
With QR TIGER, both objectives — promotion and after-sales support — have become more structured, stable, and easy to manage.”
What key insights or learnings did you gain from using QR TIGER in your campaign?
“One of the most important insights we gained from using QR TIGER is the ability to clearly track how often our QR codes are scanned.
This transparency allows us to directly evaluate whether a specific marketing initiative — such as an exhibition, brochure distribution, or product promotion — is generating real engagement.
By comparing scan performance across different campaigns, we can identify which materials attract more attention and which channels are more effective, helping us refine our content strategy and allocate resources more efficiently.
Integrating QR code tracking with our website backend has become very efficient. We can quickly adjust landing pages, update product information, and optimize user pathways based on actual scan behavior.
Overall, using QR TIGER has strengthened our ability to measure offline-to-online conversion and continuously improve our marketing effectiveness.”
Can you share any results or numbers you're comfortable providing? (Engagement, reach, leads, conversions, ROI)
“At this stage, we are not in a position to publicly share detailed performance data such as leads, conversions, or ROI.
For our company, QR codes function primarily as an enabling tool within a broader marketing and sales ecosystem. We evaluate performance through multiple integrated channels, including our official website backend, Made-in-China platform analytics, Alibaba International Station analytics, and direct lead collection from sales activities and exhibitions. Therefore, campaign results are assessed holistically rather than attributed to a single tool.
That said, this question has encouraged us to pay closer attention to QR-specific metrics moving forward. We recognize the value of systematically isolating and analyzing QR engagement data, and we plan to incorporate these indicators into our future marketing performance evaluations.”
Would you recommend QR TIGER to other businesses? Why?
“Yes, we would recommend QR TIGER to other businesses. For us, it has proven to be a highly practical and professional working platform.
With a reasonable subscription cost, we can create fully customizable QR codes, categorize and manage them systematically, and monitor their performance over time.
For companies that require structured marketing management — especially manufacturers or B2B businesses handling multiple products and materials — a centralized, trackable QR system is a stable, long-term investment. It not only improves operational efficiency but also enhances brand communication consistency.
Overall, QR TIGER offers a balance of functionality, clarity, and cost-effectiveness, making it a reliable solution for business use.”
Turning sustainability into measurable impact
The story of CHISAGE ESS QR codes is a definition of how alignment and mindful adoption of technology create real impact, not just on the company’s operations but also on its stakeholders.
Tapping into the power of an advanced QR code generator, such as QR TIGER, enables CHISAGE ESS to establish a measurable approach to international marketing and improve after-sales support for its products.
For businesses, it offers a clear lesson: embedding sustainability into everyday interactions is both achievable and impactful, with QR codes proving to be a simple, scalable way to make it happen.
