Everybody probably knows what Canva is as one of the most popular and go-to graphic design platforms used to create social media graphics, billboards, posters, business card designs, and other visual content for free.
However, little do people know that they can add a digital element to their Canva design, and give more value to their target audience, and connect them from offline to online dimension using QR codes! How to do it? Just keep on reading to know-how!
- What is a QR code?
- How to make a QR code and add it on Canva?
- How to use a QR code on your visual content in Canva
- Types of QR codes you can use on your Visual content on Canva
- URL QR code to redirect scanners to a landing page
- vCard to redirect scanners to your contact details
- File QR code that embeds and redirect to different types of file
- Social media QR code that links all of your social media apps
- H5 editor QR code for a customized mobile landing page
- App stores QR code to download apps
- MP3 that plays an MP3 file (static and dynamic)
- Facebook, Youtube, Instagram, Pinterest QR codes
- Email QR code
- Static QR code VS. Dynamic QR code
- Important guidelines to follow when you generate your QR code
- How to make your QR implementation successful?
- Create your Canva QR code with QRtiger today!
What is a QR code?
A QR code is a 2D barcode known to take online users from the offline world to the online dimension by scanning the QR code.
Once the QR is scanned using smartphone devices, it will take scanners to online data depending on the type of information embedded in the QR code.
QR codes are generated using a QR code generator online. Using this, you can convert any information into a QR code, such as a video into a QR code, a business card, an image, a text, an MP3 file, and so much more as there many different QR code types or solutions you can choose from.
This innovative technology allows a seamless and flexible experience when sharing information at any portal using only smartphone devices.
Although many QR code solutions are used for a specific solution when you convert information into a QR, these QR code solutions users can only generate them in two types. It’s either you generate them in a static or dynamic QR code.
How to make a QR code and add it on Canva?
Before you can add a QR code on Canva, you need to generate a QR code first; here’s what to do first.
- Go to www.qrcode-tiger.com
- Select which type of QR code you need to generate.
- Switch from static to dynamic
- Customize your QR code
- Do a scan test
- Download, deploy and add the QR code on Canva
How to use a QR code on your visual content in Canva
Canva business card QR code
Using a Vcard QR code, you can add more personal and business details about yourself that the typical size business card size restricts you due to the constricted space it provides. You can see the Vcard QR code template here.
Once they scan the QR code on your business cards, they can save all of your contact details on their smartphone devices, instead of just giving out plain business cards that only gets thrown away at the end of the day.
Canva flyer, posters or in banner QR code
QR codes on print marketing materials such as brochures and flyers, posters, and billboards are a great way to connect your readers or your target audience to a lot of online information that you cannot provide all in your print material.
For example, if you want to show them a video- and instead of typing a long URL, you can attach a video QR code to your visual content in Canva.
That way, you’re breathing life from simple print material and connecting it to an online dimension, giving your audience a more trendy experience.
QR codes on marketing materials such as flyers to share direct information to your target audience without looking for it online are becoming more convenient these days.
Related: How to use QR codes on Posters?
Canva Invitation letter QR code/ Cards
Similar to flyers and posters, invitation letters or cards only provide you limited space for storing information, and this is where the QR code will come in handy.
You can keep a minimalistic design on your letters or cards and still give your scanners complete and detailed information on your invitation using a QR code that will store all the necessary data for you!
Now and then, looking for a job is not an easy task for many, but you can make yourself stand out from other applicants, especially if you show your knowledge of using digital tools.
QR codes on a resume are definitely a must-have tool to advance yourself, make yourself known to your future employer, and show your innovative side.
This will give you an edge, especially if you are applying to digital-related companies. You can use it to show your online portfolio, video presentations, online projects, and many more. That way, they don’t have to look over it themselves.
Presentations/ Education presentations
Make your presentations fun and interactive using QR codes. Don’t lay all of the information all at once. Put a QR code that will allow them to get further information online!
Moreover, you can also put a LinkedIn QR code at the end of your presentation to let your guests or listeners connect to you on LinkedIn!
You can use QR codes on certificates for authentication! Upon scanning the QR Code printed on the certificate, the scanner will be redirected to the website’s URL.
Anyone who wishes to check the verification of the certificate can scan the QR Code and view the information on the official database (and compare or match these details with the certificate).
Quote stories are better supported with motivational video content because why not?! After all, people are visual beings!
Types of QR codes you can use on your Visual content on Canva
URL QR code to redirect scanners to a landing page
A URL QR code is similar to the website QR code; you can use this type of QR code to convert your website or any URL you want to present to your audience. It could be a shopping website, a donation website, or anything.
vCard to redirect scanners to your contact details
A VCard QR code is dynamic in nature as it can encode a wide array of your personal or business information that must be stored online.
Moreover, you can also update your info anytime you want, which makes it convenient to use.
Unlike the traditional business card that is usually thrown away not serving it purpose, you can use a vCard QR code on your design business cards, and your recipient can download away from your contact details on their smartphone in a scan.
File QR code that embeds and redirect to different types of file
What’s more beneficial in this type of QR code is that you can change your QR code info to any file type that is under this category. And take note, there’s no need for you to regenerate another QR code.
Social media QR code that links all of your social media apps
In today’s generation, we all know how establishing a strong social media identity can help you boost your online business or social media status online and grow your followers is using a social media QR code.
This type of solution will display all of your social media platforms in a scan, allowing your followers to give you a follow back instantly, without having to look for you online.
H5 editor QR code for a customized mobile landing page
An H5 or HTML editor QR solution will allow you to make a straight web page of your own without buying for a domain or hosting. This is suitable for businesses to allow your users to find your products easily.
Related: How to use an HTML QR code generator
App stores QR code to download apps
App stores QR code will redirect your scanners to Google Play Store, Amazon App Store, or Apple app store to install your app using a single QR code!
They will be automatically redirected based on their devices’ operating systems.
A multi-URL QR code from the word itself comprises more than one URL and it has 4 features that redirects users to a web page based on their location, country, time of scanning, and language.
Note that there should only be one QR code each feature.
Location Redirection QR
This redirects users based on his location such as country, region and city.
Amount of scans redirection QR
Amount of scans redirection redirects scanners to a certain URL based on his amount of scans.
For example, the first 10 scans redirect scanners to the URL 1.
The next 11-20 scanners redirect the users to URL 2.
Time redirection QR code redirects scanners based on time set-up.
This type of QR code solution is highly recommended for international companies or agencies who want to expand their marketing tactic globally.
MP3 that plays an MP3 file (static and dynamic)
Using an MP3 QR code, you can convert your MP3 files, podcasts, or any audio file that you like.
Facebook, Youtube, Instagram, Pinterest QR codes
You can also convert your individual social media account if you want to instead of having to generate a social media QR code.
You can use this in your marketing material and encourage your audience to follow you on your social media platform!
Email QR code
One way you can personalize your email is by using an email QR code. This will grab your readers’ attention to scan your email!
Static QR code VS. Dynamic QR code
For example, suppose you generate your URL into a QR code in a static model; in that case, you cannot edit or update the information to another landing page, and it will stay permanent.
The data is stored in the graphics of the code, which is fixed and does not support updating the file. However, this type of QR code is free to create or generate.
Dynamic QR code (and why should you choose it)
Say for example, if you generate your URL into a dynamic QR code, you can update or edit your QR code into other information without generating another QR as the data is stored online and not on the graphics of the code, unlike its static counterpart which is the static QR.
Furthermore, you can also track your QR code scans’ data as they are store stored in the QR code generator you are using.
Important guidelines to follow when you generate your QR code
It is not just important that you create a QR code, but it is also crucial to be mindful of the guidelines or the correct procedure. Here are the guidelines that you should follow.
The background color of the QR code should be darker than its foreground color.
Ideally, the QR code’s background color is better off as a plain white color and darker foreground color. QR code readers or scanners are known to scan QR codes with this type of set-up as it is easy to detect codes with proper contrast.
Light colors together are a no-no
You shouldn’t mix a bright yellow as a background color with peach color as it does not give contrast, and the QR code readers will have a hard time determining the codes.
Do not make a pixelated QR code
Have you ever notice that there are QR codes that are pixelated than the others? The pixelated type of QR code is in a static mode that stores data on the code’s graphic.
The more data you embed in it, the more pixelated it gets, only limiting users to get the most out of it. When your QR code is too pixelated, it will be harder for the QR reader to detect the codes that carry its information.
A dynamic QR code is always a better option to address this problem, as your codes will never get pixelated. Your data is safely stored online and not directly in the graphics on the code. Only containing a short URL.
Don’t make blurry QR codes.Always make the image of your QR code sharp and clear. Make it high-quality.
Do away from over-customizing your QR code.
Don’t over-customize your QR code to the point of changing its overall pattern and selected designs, making it unrecognizable.
How to make your QR implementation successful?
Only implement the action you are promoting in the QR code
There should only be 1 QR code per type of solution. For instance, 1 URL QR code and 1 file QR code. Do not overcomplicate your implementation and make confusion to your scanners. Make your landing page easily understandable.
Put a call to action
I cannot emphasize enough how important call-to-action is in the QR code. A QR code without a call to action is like a body without a soul; they must be connected and should be in one.
A Call to action allows your target audience to understand what your QR code is all about and what they will get from scanning your QR code.
What is it, and where does it lead them? Figure what should be the proper CTA in your QR code and implement it.
Be mindful of your QR code size
Consider the scanning point of your QR code. Are you going to attach it to the envelope? Letter? Cards? Posters or make a billboard out of it? The further your QR code from the scanning distance will be, the bigger it should be.
Strategic placement of your QR code
Placing your QR code at eye-level is ideal for making it get noticed right away.
Make the landing page of your QR code mobile-friendly
Make the landing page easy to load for smartphone devices.
Always use a dynamic QR code
As we have discussed, dynamic QR codes allow you to change or update your QR codes’ content without printing or reproducing another QR code, which makes them practical and economical to use.
Moreover, you can also track the profile of your QR code scanners using the dynamic QR code.
Generate your Canva QR code with QRtiger QR code generator!
Integrating a QR code on your visual content using Canva is a great addition that will provide additional value to your piece of artwork.
If you have more questions about QR codes, feel free to contact us today on our website!