How to Set Up HubSpot QR Code Lead Capture Step by Step
QR codes have become one of the fastest ways to turn offline interest into online action. However, scanning a QR code is only half of the job. The real win happens when that scan turns into a qualified lead inside your CRM, like HubSpot.
You can connect your HubSpot QR code lead capture form data to the software, tag and organize it, and have it ready for follow-up. Now, every scan becomes an opportunity to grow your pipeline.
This guide shows you step by step how to connect the best QR code generator to HubSpot, send codes from your contacts, and capture submissions automatically.
Table of Contents
How to set up the HubSpot QR code lead capture
With QR code integration available for HubSpot, you can shorten the path from interest to conversion. Follow these steps to link your accounts and start turning every QR code scan into a HubSpot contact.
- Log in to your HubSpot account.
- In the “HubSpot Marketplace”, search for “QR TIGER”.
- Click on the QR TIGER app and select “Install”.
- Open a new tab and go to the QR TIGER website.
- Log in to your account.
- Go to My Account > Settings > Plan.
- Copy your API key.
- Go back to HubSpot and paste the API key into the required field.
- Click “Connect app”.
- Once the confirmation prompt says, “HubSpot account successfully linked. You may now close this window”, you're all set.
How to capture leads in HubSpot using QR codes
HubSpot is one of the best CRM software tools for capturing, monitoring, and following up on leads. With a proper HubSpot QR code lead capture setup, QR scans send prospects straight into your CRM.
The setup is simple. It happens in HubSpot first, then inside the QR code generator.
Step 1. Create a HubSpot form for lead capture
Start by preparing the form that will collect user data.
- In your HubSpot dashboard, go to Marketing > Forms.
- Click “Create form”.
- Choose a form type, then click “Next".
- Select a template or start from blank.
- Add the fields you want to capture.
- Click “Save” and publish the form.
This form will automatically create or update contacts in HubSpot once submitted.
Pro Tip: Before publishing, review the lead generation form to improve submission quality and reduce unqualified leads. Follow the lead form best practices to attract prospects.
Step 2: Get the form or landing page URL
After publishing the form:
- Copy the form URL or
- Embed the form into a HubSpot landing page, then copy the page URL.
In the next step, you will learn how to convert the link to QR code.
Step 3: Create and send QR code to HubSpot contacts
Here are the steps to create a HubSpot QR code:
- In your HubSpot dashboard, go to Contacts.
- Choose the contacts you want to send a QR code to.
- In the right-side panel, find the QR TIGER QR Code Generator widget.
- Click the “Send QR Code”.
- Paste the form or landing page URL.
- Click “Generate QR Code”.
- Make a creative QR code design by adding logos, colors, frames, eyes, patterns, and call-to-action text.
- Test the QR code and the form to see if they work.
- Download the QR code or email it to your contacts.
Since the QR code generator is connected to HubSpot, form submissions via QR scans are sent directly into HubSpot Contacts. No CSV exports or manual uploads.
As soon as someone scans and submits:
- A contact record is created or updated,
- Data appears instantly inside HubSpot, and
- The lead is immediately available for follow-up.
Note: Lead data is captured inside HubSpot only if the QR code redirects to a HubSpot form, landing page, or another form already connected to HubSpot.
Mapping QR fields to HubSpot contact properties
Once your contacts scan the QR code and complete the form, field mapping in HubSpot begins. This step makes sure that the submitted data lands in the correct properties.
Review your HubSpot contact properties
- In HubSpot, go to Settings.
- Select Data Management > Properties.
- Review existing contact properties such as:
a. First name
b. Last name
c. Email
d. Company
e. Phone Number
Create custom properties if you have additional data to capture.
Match form fields to contact properties
- Go to Marketing > Forms.
- Open the form linked to your QR code.
- For each field in the form, confirm it maps to the correct HubSpot property.
- Save and publish the form.
Auto-tagging contacts by QR campaign and source
Since QR codes do not automatically tag contacts, you can automate HubSpot to tag contacts so you can monitor which QR code campaign or source they came from.
Here are three methods to do HubSpot QR code tracking accurately:
Add a hidden campaign field to your form
This field will store the QR campaign or source.
1. Go to HubSpot, then Marketing > Forms.
2. Open the form used by your QR code.
3. Add a hidden field or select an existing contact property, such as:
a. QR Campaign
b. Lead Source
c. Campaign Name
4. Set a default value for that field (e.g., “Event Booth” or “Flyer Campaign”).
5. Save and publish the form.
Each QR code should point to a form or landing page with its own campaign value.
Use separate URLs for different QR code campaigns
To keep tracking clean:
- Use one form per campaign or
- Use one landing page per QR source
Each QR code then represents a clear entry point. This makes sure HubSpot knows exactly where the contact came from.
Use workflows to apply additional tags
You can add marketing automation after submission.
- Go to Automation > Workflows.
- Create a contact-based workflow.
- Set the trigger to: Form submission equals [QR form name].
- Add actions such as:
a. Set Lead Source
b. Add to a static list
c. Update campaign property
This gives you a neat segmentation without manual work.
Trigger HubSpot workflows after a QR code form submission
QR code scans do not directly trigger HubSpot workflows. Workflows begin after a form that happens through a QR code link. Follow these steps:
Create a workflow triggered by form submission
- Go to HubSpot, then Automation > Workflows.
- You can select a template, or click “Create workflow” to build “From scratch” or “With AI”.
- Choose Contact-based workflow.
- Set the enrollment trigger to:
a. Form submission
b. Select the form connected to your QR code
Add automated actions
After the trigger, add actions such as:
- Send a confirmation or welcome email
- Assign the contact to a sales rep
- Add the contact to a list
- Set a lifecycle stage
- Create follow-up tasks
Save and turn on the workflow. From this point forward, every form submission coming from a QR code follows the same automation path.
Turning QR scans into a HubSpot CRM lead capture
QR codes for businesses are effective when paired with the right workflows.
By integrating QR TIGER QR Code Generator and HubSpot, you create a clear path from scan to submission. This HubSpot QR code lead-capture setup organizes contact properties, tags them by campaign, and follows up through workflows. All without extra tools or manual steps.
If you want QR codes to drive real lead generation, not just traffic, this setup makes it happen.
Connect QR TIGER API to HubSpot and start capturing instant leads where they belong.
FAQ
Does HubSpot have a QR code generator?
HubSpot does not have a built-in QR code generator by default. To create QR codes in HubSpot, you need to connect a third-party tool, such as QR TIGER, via API integration.
How to create a QR code in HubSpot?
After connecting QR TIGER to HubSpot, go to Contacts, select a contact, and use the QR TIGER QR Code Generator widget in the contact panel. Enter the destination URL, generate the QR code, then download it or send it directly to the contact.
