The first episode of the new Marvel series uses a QR code as an Easter egg to surprise fans with a free digital comic book.
Moon Knight, which premiered on Disney+ on March 30, wowed fans as a new protagonist made his debut in the MCU or Marvel Cinematic Universe.
However, what seemed to be a regular episode actually had something more. Some eagle-eyed fans discovered an Easter egg hiding in plain sight.
As Steven Grant (played by Oscar Isaac) casually walks to the museum gift shop where he works, he passes by a QR code on a wall.
Most viewers thought the QR code Moon Knight was just a prop, but some fans scanned the code out of curiosity and came upon a surprise.
TikTok user Sarah Elena (@sarahelena930) was among the few fans who were able to scan the code.
She then shared that the QR code on Moon Knight connects to a website where fans can read a digital copy of Werewolf By Night #32 for free!
The comic was published in 1975, and it was where the hero Moon Knight first appeared in Marvel Comics.
Movies that have used QR codes
There have been previous instances where QR codes were used in the entertainment industry to provide an interactive viewing to audiences.
Some movies have also done this. Here are films that have used the same strategy as Moon Knight QR codes:
Red Notice (2021)
FBI Agent John Hartley (Dwayne Johnson) gets an invitation to an exclusive masquerade ball where he must obtain a concealed item.
The invitation contains a QR code, which is revealed as Hartley shows the invite to the event security.
Viewers can scan the code to access exclusive behind-the-seen footage of the cast members on set.
John Garrity (Gerard Butler) receives a QR code from the Department of Homeland Security.
Viewers can scan the code, and when they do, the text “GARRITY, JOHN A.” will appear on their smartphone screen.
Ready Player One (2018)
35 minutes into the movie, James Halliday (Mark Rylance) appears on the front of WIRED magazine, which has a QR code on its back cover.
Although the code is difficult to see, it contains a link to a related article on Halliday.
Furthermore, a QR code also appears in the trailer of the movie.
When scanned, users will land on the official website of Ready Player One.
Best practices in using QR codes for movies
You can use custom QR codes in movies or series for informative or marketing purposes.
If you plan to do so, here are three things you should keep in mind:
1. Consider the size.
Using an appropriate QR code size guarantees that your viewers will see your QR code. Furthermore, it makes scanning easier for them.
Also, more viewers prefer watching on their smartphones, so you have to ensure that they can still scan the QR code.
2. Modify your QR code’s design.
You should personalize your QR code to match the aesthetic or color palette of the movie.
3. Add a call to action.
Invite or encourage your viewers to scan the code with a call-to-action or CTA such as “Scan Here!”
QR codes in series and movies: a rising trend in marketing
The Moon Knight QR code opens an innovation that TV shows and movie producers to upgrade their viewers’ watching experience.
Furthermore, this allows businesses to market their products and services to a broader pool of potential customers or clients.
If you also plan to create QR codes for series and movies, QR TIGER is your best choice. It's an ISO-certified QR code software trusted by big brands in the US and around the world like Disney, TikTok, Lululemon, McDonald's, and more!
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Frequently Asked Questions
How do I scan a QR code with Moon Knight?
To scan the Moon Knight QR code, you can use your smartphone's Camera app or a free QR code scanner app like QR TIGER app from Google Play Store or App Store.
Simply open the camera or the scanner app, point it to the QR, and let it scan. Once a banner notification pops up, you can tap it to access the information.
What happens if you scan the QR code in Moon Knight?
When you scan the QR code in Moon Knight Marvel series, the code redirects you to the website where you can read a digital copy of Werewolf By Night #32 for free.