Just like other social media platforms, podcasts are also good for branding. Increase your listeners and improve your podcast marketing with QR codes.
These past many years, podcasts have captured a lot of people. Unlike blogs, podcasts are portable and more convenient.
People can listen to podcasts while driving and doing household chores, making it time-efficient.
The podcast also makes information more personal and engaging, thus attracting more listeners.
According to studies, Podcasting will become a billion-dollar industry this year.
E-marketers also estimate that the number of podcast listeners in the US will increase to 106.7 million.
Successful companies such as Mcdonald’s, Sephora, Microsoft, and eBay have also incorporated podcasts in their brand messaging.
A podcast effectively and efficiently connects with your customers as they go about their lives.
Increase your listeners and improve your podcast marketing with QR codes.
What is a QR code?
A QR code is a two-dimensional barcode that allows you to store complicated data such as URLs.
With this code, you will be able to redirect the viewers to various content such as a website, social media profile, videos, and audio.
The contents of the QR code can be accessed by scanning the QR code using a QR code scanner on smartphones.
These QR codes save your viewers from the hassle of typing and searching for your content online.
Moreover, you can also create a QR code campaign using a QR code generator online.
QR codes as a podcast marketing tool
QR codes have multiple functionalities which can be of great use, especially for marketing. These are some of its great features:
It can be displayed and scanned in any medium
One of the great features of QR codes is that they can be displayed on any printed and digital platform.
The information is stored in the QR code image, making the information accessible even when QR codes are integrated into any medium.