Big brands have used them as a marketing tool to capture the audience and achieve their goals.
They are seen in various campaigns primarily to bridge the gap between the two marketing streams: offline and online. It also provides digital doors to different online channels.
Famous brands like Pepsi, Coinbase, Pringles, Cheetos, and more have shown off their iconic QR code marketing campaigns during the Super Bowl.
QR codes act as bridges to the offline and online worlds. It allows brands to take their target market from one channel to another.
The best thing about QR codes is that they’re versatile and easy to use. For Claeys, “It was the pandemic that made the market ready for QR codes.”
“It was then that almost everyone in the world learned how to scan using their smartphones and get important information from it. That’s the success that came out of the last few years. People now know what a QR code is and what to do with it.”
This is why most people welcome QR codes nowadays, as they are easy to understand and use. People have seen the benefits of using QR codes and realized they are practical for many reasons.
Types of QR codes
Quick Response or QR codes are two-dimensional barcodes with a greater storage capacity than regular barcodes.
The code is a complex pattern of black-and-white squares. Each square contains alphanumeric data that requires one to scan the code with a smartphone to translate it.
There are two types of QR codes, and these are static and dynamic QR codes.
A static QR code binds data directly onto the pattern; once you’ve created it, you cannot change it anymore. The greater the data size, the more congested the pattern, resulting in slower scans.
Static QR codes are great for one-time promotions and marketing campaigns that do not require frequent changes.
In contrast, dynamic QR codes are a more advanced type of QR code. It comes with a short URL and stores it in the pattern instead of the actual data.
With this, your data size won’t affect the number of squares on your QR code.
It also allows these codes to hold more data and accept various media formats, such as images, videos, audio files, and documents.
Also, you can edit the data in real-time without creating or deploying a new set of QR codes.
Advanced QR code solutions only available on QR TIGER
QR TIGER is constantly expanding its QR code-powered ecosystem to give businesses of any size across different industries a digital dimension to every product and service.
Today, QR TIGER offers 17 advanced QR code solutions to fit every business need.
It also has an impressive customization tool that allows you to generate attractive and on-brand QR codes.
And to prove its superiority in the QR generator market, QR TIGER developed powerful and unique solutions.
Social Media QR code
The social media QR code is a dynamic QR solution that can store multiple social media links. You can also add links to your instant messaging apps, websites, and online marketplaces.
The QR code leads to a landing page where users can find buttons for each linked social platform. Tapping the button redirects them to the corresponding social media.
With this innovative solution, marketers can boost their reach, engagement, and following on various social media platforms.
Multi URL QR code
QR TIGER is the first advanced QR code software to offer a seamless and functioning multi-URL QR code solution. As its name suggests, it can store multiple links in one QR code.
This dynamic QR code can redirect users to different landing pages depending on the following:
- The scanner’s location
- The time they scanned the code
- The language detected on their device
- Their device’s operating system
Multinational brands can use this dynamic QR code solution as a marketing tool.
No matter where scanners are from, these codes lead them to the appropriate landing page for them.
Customized QR code landing page
QR TIGER also offers the H5 page editor. This dynamic QR code solution allows users to create a customizable, mobile-optimized landing page without buying a hosting service or building a website from scratch.
The dynamic QR code’s short URL serves as the landing page link.
How to make QR codes
Creating a QR code using QR TIGER is easy. It only takes a few simple steps. Here’s how:
- Go to QR TIGER’s homepage and log into your account.
Note: You can still create a QR code without an account. To do that, you only have to provide your email after the last step.
- Choose your desired QR code, then provide its required data.
- Select between Static QR or Dynamic QR.
- Click the Generate QR code button.
- Customize your generated QR code.
- Run a test scan to see if your QR code is working.
- Click Download to save your QR code image, then print and deploy.
Now that you know how to make QR codes, it’s also important to understand how to use them.
One only needs a device with a camera—like smartphones and tablets— to see how QR codes work. Highly developed smartphones have a built-in QR code reader in the camera app.
You can download a QR code scanner mobile app for free on Google Play Store or App Store for devices with no built-in QR code reader.
QR TIGER QR Code Generator: QR codes for a better world
QR code expert Benjamin Claeys built QR TIGER with a single goal: to be the most advanced and cost-effective QR code generator for people and businesses of all kinds.
He envisioned software that offers advanced solutions, has complete features, and is versatile yet user-friendly.
Since its inception, QR TIGER is now ISO 27001 certified and has helped thousands of businesses, brands, and individuals worldwide launch successful QR code marketing campaigns, events, and more.
Now, users worldwide generate at least eight QR codes on their websites every minute.
It’s time to create yours, too. Be one of the users today by signing up to QR TIGER now.
For media inquiries and interview requests, email [email protected]