How Top Brands Use QR TIGER QR Code in India
Leading companies in India are strategically using QR codes to boost interactivity, personalize customer journeys, and gain real-time insights.
From kirana (family-owned) stores to multi-million-dollar companies, QR codes in India have become the bridge connecting offline experiences with digital engagement.
This proves that 'Digital India' is now a reality. And as India's digital transformation continues to materialize, QR codes are right at the heart of it.
In this blog, let us explore how various industries and major players are unlocking powerful QR code use cases with the help of QR TIGER.
Table of Contents
The rise of QR code usage in India
As of 2024, over 1.2 billion mobile phone users are active in India, with over 700 million accessing the internet primarily through smartphones.
With the launch of the Unified Payments Interface (UPI), scanning a QR code has become even more essential. People are using it for payments at tea stalls, grocery stores, fuel stations, and temples.
Our QR code statistics report shows that about 40% of the Indian population uses QR codes. India has the second-highest number of QR code scans, with a total of 1,101,723 million.
These factors—smartphone-first behavior, UPI integration, and a growing demand for seamless digital experiences—fueled the rise of QR codes in India.
It is a QR-ready country that lets brands use QR codes on packaging, in-store signage, and TV ads, all of which are geared up for consumers to scan and access when they need them.
As the QR code ecosystem expands in India, more brands are turning to a QR code generator that offers features like dynamic content updates, scan analytics, and custom branding.
Industry-wide use cases of QR codes in India
According to the National Payments Corporation of India (NPCI), over 13 billion UPI transactions took place in a single month in 2024, with a significant chunk facilitated via QR codes.
QR code usage in India spans retail shelves, food delivery bags, digital classrooms, and even fitness gear, proof that scanning is now second nature. Here is how different sectors are pushing the use of QR codes.
Retail and Fast-Moving Consumer Goods (FMCG)
In a hyper-competitive market like India, shelf space is gold.
A simple ketchup bottle with a QR code can lead to chef-curated recipes, while a snack pack might unlock cricket-themed AR games.
Banking and FinTech
QR code payments in India have transformed everything from how we pay street vendors to how we shop in malls: fast, secure, and without physical cash.
UPI revolutionized mobile payments, but banks and financial institutions are also using QR codes for onboarding, verification, and customer support.
QR codes have a major role in reducing paperwork. Also, by giving preference to digital payment, the country is reducing the rollout of black money and fake currency notes.
Central agencies are promoting QR codes to uplift the Indian economy.
Education and edTech
Educational institutions in India are using QR codes to bridge physical and digital gaps.
Universities and other educational institutions now embed QR codes on student ID cards for attendance, campus maps, or access to digital libraries.
EdTech institutions print them on worksheets linked to tutorial videos or assessments.
Hospitality and Food Services
Indian restaurants—from five stars to roadside tea stalls—now offer scan-to-order menus and UPI payments.
And it goes further. Chains like Cloud Kitchen embed QR codes in their packaging that direct customers to personalized thank-you videos, feedback forms, or referral programs.
The QR code menu for restaurant in India has become standard practice, helping diners browse dishes and place orders seamlessly using their smartphones.
Events and Entertainment
Event organizers in India use a QR code for event registration to unlock immersive experiences.
During festivals, organizers often offer experiences such as interactive scavenger hunts, AR-powered photo booths, or QR-led access to backstage content.
Fashion
Fashion labels in India are turning QR codes into styling tools.
Instead of relying on hang tags or website blurbs, they use QR codes to showcase behind-the-scenes content, designer interviews, or sustainability initiatives.
Fitness
Gyms, yoga studios, and fitness apps have also entered the QR game.
They help clients connect with their trainers and nutritionists, join online classes, attend offline classes, access diet plans, etc.
There are also QR codes that connect with AI cameras, which can be used during training. Without a personal trainer, the AI will help the clients check their form during workouts.
Top brands using QR codes in India
Indian brands, from start-ups to multi-million-dollar companies, are using QR codes to deliver what their customers need while ensuring the highest return on investment (ROI).
QR TIGER, as a leading QR code software, is setting benchmarks with dynamic, branded QR solutions trusted by enterprise brands. These top companies prove that:
Zepto
A popular QR code example in India is Zepto’s use of scannable packaging to drive customer engagement.
Zepto is an Indian quick commerce startup taking the country by storm. It offers thousands of grocery and electronic products that people can check out and have delivered in 10 minutes.
Adding to that is the smart Zepto QR code packaging that leads shoppers to their store and gives them memorable AR experiences.
Powered by QR TIGER, the company incorporates QR codes on delivery bags and flyers to redirect users to app download links and limited-time offers.
Rajnigandha
Rajnigandha by DS Group is an iconic mouth freshener brand based in India. Its QR codes can be scanned to view the ingredients, nutritional facts, and the address of its manufacturing unit. The campaign aims to connect offline purchases with digital experiences.
Scan the QR codes on Rajnigandha packets and tins, and you'll land on the brand's official promotional site. The site usually asks for a unique code found inside the pack.
QR TIGER’s QR codes are the driving force behind the Rajnigandha QR code campaign success.
They use dynamic QR codes to power their campaigns, ensuring the codes are dynamic, trackable, and efficient at scale.
Jio Hotstar
JioStar India Private Limited, also known as JioStar or Disney Star, is an Indian media conglomerate joint venture owned by Reliance Industries, Viacom18, and Disney India.
Their platform lets sports fans watch the most popular and richest cricket league in the world, the Indian Premier League (IPL).
During the IPL match broadcast, a dynamic Jio HotStar QR code is displayed on the screen. Upon scanning, the fans are directed to a landing page displaying the many StarDeals available.
The fans can then choose a deal and take a quiz about the IPL. Those who answer the quiz correctly will be rewarded.
This is a great engagement booster during the most celebrated IPL season.
Flipkart
Flipkart is one of the most popular online platforms in India. Their seasonal discounts for main Indian festivals like Diwali are celebrated nationwide.
Flipkart uses QR codes generated using QR TIGER QR Code Generator as part of their yearly campaigns and promotions.
It boosts both engagement and footfall to their app during the festive season.
Tata Consumer Products
From fashion to petroleum products, Tata owns everything in India.
And to enable traceability, sustainability campaigns, and product education for their products, like Tata Tea or Himalayan Water, the company relied on QR TIGER QR codes.
They also run national campaigns with precise geo-targeting and user analytics using the QR codes.
Why do Indian brands trust QR TIGER?
India is one of the biggest markets in the world. In this hyper-dynamic marketplace, where a simple campaign reaches millions daily, brands need more than just a functional QR code; they need a strategic partner.
And QR TIGER is able to give thousands of brands in India and around the world what they need. Here are some major reasons why top Indian brands use and trust our QR codes.
Dynamic functionality
India moves fast. Sometimes, the country witnesses overnight changes in campaigns and products. Static QR codes can be a liability in these instances. But dynamic QR codes? They are a game changer.
Our dynamic QR codes allow brand owners and teams to update a URL or swap out a video without reprinting the QR code.
These codes are perfect for FMCG brands running back-to-back festival campaigns or tech companies constantly updating app links.
Real-time analytics
What if your QR codes can talk? Our dynamic QR codes “literally” can.
They provide insights into where, when, and how they’re being scanned, as well as details on the device used.
This means that your marketing team is not shooting in the dark.
Imagine you are launching a campaign, and Delhi outperforms Mumbai within hours. You learn how to tweak your strategies based on promotions.
This kind of granular feedback is marketing gold in a diverse country like India.
Easy integration for large-scale rollouts
Doesn't matter how big your company is—the generator is built just for you.
The platform supports bulk QR code systems. So, if you print codes for 10,000 packets of biryani mix or 5 lakh shipping labels, you don't have to do it individually.
Furthermore, the API documentation for QR code provides seamless integration into your backend systems, ERPs, or CRM pipelines.
Fighting QR code scams in India
QR code scams are very common in India. If you are not careful, you might be the victim of financial fraud. With increasing scrutiny of consumer data, security isn't optional—it's non-negotiable.
The Government of India has introduced the Digital Personal Data Protection Act (DPDP) to control cybercrime.
With the rise in digital fraud, QR code scams in India have pushed brands to prioritize secure, ISO-27001 and GDPR-compliant QR generators like ours.
All our QR codes are developed with the protection of users’ data and privacy in mind, and giving brands the tools they need to optimize, personalize, and grow.
How to create branded QR codes using QR TIGER
Our QR code software solutions help brands transform those tiny black-and-white squares into branded, data-rich gateways to powerful digital experiences.
Here is how you create a QR code:
1. Log in to QR TIGER.
2. Choose a QR code type and enter the information.
3. Select the dynamic QR code, then generate.
4. Customize the QR code with your band logo and design in mind.
5. Download your QR code.
Reminder: Make sure you test your QR code before printing or using it.
QR codes: Transforming India one scan at a time
QR codes in India are no longer about payments. They are super tools that help create extraordinary experiences. Brands like Zepto, Rajnigandha, Tata Group, and more prove that.
As a trusted QR code software company, we are also committed to helping companies in India and worldwide continue to innovate and lead their industries in the growing QR code space.
If you are a brand looking to unlock next-level engagement, visit our website and create your QR codes today.
FAQs
When did QR codes start in India?
QR codes started to gain popularity in India in 2016. The major driving force was the rise of digital payments, but their roots go back further in logistics and manufacturing.
How do QR codes work in India?
QR codes in India work via smartphones. Users scan the code using native camera apps or dedicated scanner apps, which leads them to a digital destination.
