How the Jio Hotstar QR Code Powers IPL 2025 Fan Experience

A Jio Hotstar QR code is usually used to log into the streaming platform, but this wasn’t the case this time. 

The 2025 Indian Premier League (IPL) is in full swing from March to June, and with it comes a ton of promotions during the prestigious event.

These include a QR code, recently used for their StarDeals campaign, which leads cricket fans to a bunch of rewards for simply watching their favorite sport. 

How does this StarDeals QR code work? What rewards can people expect? Where can they find this promotion? What’s the best QR code generator to use to achieve this campaign? 

This article breaks it all down just for you.

Table of Contents

1. JioStar and the IPL: Everything you need to know
2. What does the JioHotstar StarDeals QR code do?
3. How to scan JioHotstar’s StarDeals QR code?
4. Why is the Hotstar Live QR code campaign a big deal?
   • 1. It offers great incentives
   • 2. It draws attention to JioStar and partner brands
   • 3. It increases viewership and engagement
5. How brands can do a successful campaign like the Jio Hotstar QR code
   • 1. Provide additional transparency and product information
   • 2. Collect more customer data for more personalized campaigns
   • 3. Event management
   • 4. Offer exclusive deals and discounts
   • 5. Get customer feedback
6. Create stellar QR code campaigns with the best QR code generator for FREE
7. FAQ

JioStar and the IPL: Everything you need to know

JioStar India Private Limited, also known as JioStar or Disney Star, is an Indian media conglomerate joint venture owned by Reliance Industries, Viacom18, and Disney India. With over 100 TV channels, it is the largest television and entertainment network in India. 

The conglomerate recently merged the Indian version of Disney+ Hotstar with JioCinema to form a new platform called JioHotstar. 

Through this platform, sports fans can watch the most popular and richest cricket league in the world, the Indian Premier League (IPL).

What does the JioHotstar StarDeals QR code do?

During the broadcast of IPL matches, viewers may see a QR code on their screens by chance that they shouldn’t miss scanning.

The QR code brings viewers to a landing page displaying the many StarDeals available. They can then choose a deal and take a quiz about the IPL.

What’s more, these rewards were available daily! Cricket fans won’t be left wanting for good deals.

How to scan JioHotstar’s StarDeals QR code?

IPL fans and viewers will have to have their smartphone cameras ready to scan the StarDeals campaign QR code during the broadcast.

Like in cricket, QR code scanning is also about speed. If you’re not able to scan the code on time, don’t worry. Here’s a pro tip you can apply to the next QR code that appears: 

1. Take a picture of the QR on the screen.
2. Open your scanner app and find the QR code image. It will scan the code and open a JioHotstar StarDeals webpage.

Make sure to answer the quiz to get a chance to win a reward. Good luck!

Why is the Hotstar Live QR code campaign a big deal?

JioStar’s use of a dynamic QR code generator is as innovative as it is effective. However, you may be wondering what the fuss is all about. After all, it’s just an easier way of getting rewards for watching the game.

Let’s break down why the QR code campaign is huge for marketing.

1. It offers great incentives

To get people to scan your QR code, you’ll have to give them something they want. Thanks to several partnerships established for this major sporting event, JioStar was able to do that.

With rewards like the KENT Elegant RO Water Purifier and Alps+ UV Air Purifier, viewers have a lot to look out for during the games. 

However, JioStar makes it more challenging yet exciting. Viewers have to test their knowledge of the IPL while watching the Hotstar live broadcast to win.

The gamification of the reward system is one effective strategy in increasing engagement with brands.

2. It draws attention to JioStar and partner brands

Speaking of partnerships, JioStar was more than ready to accommodate several brands during this momentous occasion. In preparation for IPL 2025, the platform gathered a roster of 20 sponsors. 

Drawing from all industries, brands like My11Circle, Joy Cosmetics, and Google Search made their presence known during the event. 

With such a significant sporting event, many eyes will be on participating brands. However, the StarDeals reward campaign brought additional attention to them, especially those who provided JioStar with rewards.

This level of promotion is on par with some of the best QR code marketing campaigns of all time.

3. It increases viewership and engagement

With all these rewards just waiting to be claimed, JioStar’s StarDeals campaign increases the IPL's viewership.

Even if a viewer only tuned in for the chance of getting an amazing product, their search for the QR code creates engagement with JioStar and justifies the many partnerships the platform forged. 

How brands can do a successful campaign like the Jio Hotstar QR code

QR codes are an excellent use of the technology, but they can do more for JioStar and other brands as well. Here are some of the most common and effective ways of using QR codes for streaming services or businesses:

1. Provide additional transparency and product information

One of the things shoppers value in retail is transparency. In fact, 87% of consumers will pay more for products if they trust the brand. (Salsify)

Since QR codes were originally designed to store digital information, it makes perfect sense to encode traceability and transparency details in product QR codes. Some businesses also include additional information, such as recipes and instruction manuals.

This use of QR codes is one of the primary motivations for the Sunrise 2027 initiative, a goal by industry leaders and GS1 to bring QR codes to retail point-of-sale systems worldwide.

2. Collect more customer data for more personalized campaigns

QR codes aren’t just a way to provide info to your audience. With dynamic QR codes, they can be a two-way communication tool for you and your customers.

QR code tracking is one of the main advantages of using dynamic QR codes in your marketing campaigns. You can gain data on the engagement your QR code is receiving and when it happens.

You can also learn about where your QR codes were getting scans, allowing you to customize future campaigns in locations with the highest scanning activity.

The Jio Hotstar QR code campaign could be a great demonstration of this in practice. With such a popular sports event, the rewards system could tell the company more about the effectiveness and reach of their campaign.

3. Event management

Organizing and managing events is very important to the success of any business venture. After all, who wants to be remembered for hosting a disastrous event?

Businesses have several tools at their disposal, and many more can be found online. An example is a QR code for event registration to make signing up for events much easier. 

4. Offer exclusive deals and discounts

This is similar to the JioHotstar QR code, but it can offer a guaranteed reward to customers who scan the code. 

Offering exclusive deals and discounts to your customers is a great way to attract more customers. 

QR campaigns that use this strategy might also be effective at retaining repeat customers, which is important since brand loyalty is expected to decline by 25% in the coming years.

5. Get customer feedback

Customer feedback is one of many ways to understand the performance of your business. 

As consumers of your products and services, people have a keen idea of what’s missing in how things are done. At the very least, they will know what they want from you, and ignoring this can prove costly in the long run.

A QR code is a great way of accessing forms or surveys, so why not use it to get feedback from your loyal customers? 

Using a QR code generator with logo integration, you can create a form QR code with your brand logo. 

Tip: Provide a little incentive to encourage customers to share their comments and suggestions.

Create stellar QR code campaigns with the best QR code generator for FREE

Having QR codes at your disposal opens up a lot of possibilities for your marketing efforts. 

The Jio Hotstar QR code is but one campaign in a long list of successful ones, and the answer to its effectiveness lies in its use of a dynamic QR code software.

If you’re looking for a platform that can bring you the same success, look no further than QR TIGER. 

Trusted by over 850,000 brands, we bring you over 20 QR code solutions, a comprehensive customization suite, and a whole host of dynamic features.

Try out our freemium plan to generate dynamic QR codes for free!

FAQ

Is JioHotstar and Disney Hotstar the same?

Disney+ Hotstar is an Indian subscription-based streaming service owned by Disney Star. In 2025, the platform merged with JioCinema, another streaming platform, to become JioHotstar.

How to get Hotstar QR code?

To get a login QR code for JioHotstar, open the app on your living room device and choose to log in via QR code. A QR code will then be displayed on your device’s screen.

How do I scan my QR code?

You can scan QR codes using a camera from any mobile device, provided it supports QR code scanning. Otherwise, a QR code scanner app must be downloaded.