Restaurant QR code: Why should you use QR code menu as part of your sustainability efforts

Last updated:   October 11, 2022

The restaurant industry greatly contributes to the environmental issues today, ranging from food waste to carbon footprint pollution.

A restaurant QR code is a useful technological breakthrough that ensures your restaurant in minimizing this environmental crisis.

According to statistics, 78% of consumers are environmentally concerned.

Thus, consumers are looking for restaurants with sustainability efforts in running their business operations.

Moreover, 87% of customers look out for restaurants that make efforts to reduce food waste, carbon footprint, and the transparency of a restaurant’s sustainable ingenuity.

Today’s customer base has dramatically shifted due to the demands of providing a safer dining experience with viable efforts in maintaining an environmentally conscious business.

Consequently, food businesses are using QR code menus to maintain a clean and green environment.

Hence, your restaurant can use QR-powered digital menu software as a conscious shift in helping your business reduce carbon footprints.

It also lets your restaurant strategically make customers feel comfortable and at ease inside your brick-and-mortar establishment.

It is time to consider using QR-powered digital menu software in your restaurant to cater to customers’ safe and contactless dining experience.

What is a restaurant QR code and how does it work?

A restaurant QR code is a digital menu that uses advanced digital menu software and a QR code generator to make a personalized menu for your restaurant.

Furthermore, a digital menu can be of many types. A digital menu software can create an interactive restaurant menu QR code for your business. 

It lets customers scan a QR code and redirects them to your restaurant’s online ordering page.menu tiger outdoor restaurant table tent qr code Therefore, your customers can easily place their meal orders on the online ordering page, provide a tip, and pay via cashless payment transactions.

Meanwhile, a QR code generator lets you create a two-dimensional barcode to embed PDF, JPEG, and PNG menus.

These contactless restaurant menu QR codes serve as an alternative to traditional paperback menus in restaurants.

Another advantage of a digital menu is that it is sustainable and cost-efficient for your business. You no longer need to reprint copies of your menu once you update your offered menu items.

Moreover, the digital menu is a medium that lets you easily update and edit your menu items anytime.

Catering to customers with a QR code menu promotes sustainability and reduces the risks of a virus outbreak. Thus, a restaurant menu QR code ensures the safety between employees and customers.

Restaurant sustainability is a must in this socially-conscious era

During this socially conscious era, restaurant sustainability means running a business operation that protects, preserves, and restores a clean and green environment. 

Sustainability also means awareness of promoting social equity while enhancing and contributing to the economic prosperity of local communities.menu tiger restaurant sustainability table tent qr code menuHow can your restaurant’s effort in promoting sustainability help you attract customers and improve sales?

According to a study by Nielsen Company, about three in four Millennials (74 percent) and Generation Z consumers (72 percent) are willing to pay more for sustainable products and services.

Consumer brands with sustainability efforts in running business operations outperform those that don’t, growing 4 percent globally compared to less than 1 percent.

Moreover, 66 percent of respondents and 75 percent of millennial respondents prefer businesses with sustainability efforts in making their purchases to lower the carbon footprint, according to a survey from McKinsey & Co.

Restaurant QR code: Why do you need to use QR codes for restaurant menus as part of your sustainability efforts?

According to statistics, 55% of participants consider paper the most environmentally-friendly medium to print documents. 

However, 1.5 billion pounds of paper waste is generated per year in restaurants on receipts alone.

Furthermore, many paper wastes are produced by printing paperback menus when restaurants constantly update their menus.menu tiger restaurant table tent menu qr codeThus, a QR code menu reduces the paper footprint of printing menus and receipts in restaurant businesses.

Moreover, restaurants can reduce paper wastage and improve their customers’ dining experience using an interactive restaurant menu QR code.

Interactive restaurant menu QR codes are easily scanned using a smartphone camera or a QR code reader app. Customers are redirected seamlessly to the online ordering page of the menu QR code, displaying the menu items available.

Hence, restaurants will no longer use traditional paperback menus and receipts – reducing the carbon footprint of paper wastes.

Furthermore, restaurants can also benefit from QR technology in streamlining business operations. 

MENU TIGER, a digital menu software powered by QRTIGER, is today’s latest restaurant trend. Aside from generating an interactive restaurant menu, your restaurant can also offer the best dining experience for customers through tailored services.

You can build an online presence with the custom-built restaurant website, manage multiple branches in one account, localize menu translations, and other features can help your restaurant make sustainable strategic efforts. 

Furthermore, you can also track the most popular foods of your restaurant in the dashboard and get more insights about the analytics report.

Benefits of going paperless using QR code menu restaurant

1. Reduces resource spending

The Center for Disease Control and Prevention (CDC) recommends disposable menus during the height of the pandemic.

However, disposable menus contribute to the heightened ecological waste of the restaurant industry.

Disposable menus are costly and unsustainable, making restaurants look for other mediums that casually reduce the risk of virus transmission between customers and staff.menu tiger menu qr code Luckily, a restaurant menu QR code strengthens and improves the restaurant-and-customer relationship with its sustainability factors.

Customers can easily access the online ordering page of a restaurant via a menu QR code to order and pay instantly. 

Furthermore, a digital menu QR code software lets you generate a QR code menu where you can update it anytime you want. 

QR code menus are cost-efficient and sustainable to use in restaurants.

2. Minimizes paper wastage

Eco Friendly Habits says 98,000 kilograms of resources are required to make paper, making paper production the third energy-intensive manufacturing industry. Furthermore, paper waste statistics make up 16% or 26 million metric tons of landfill solid waste.

Imagine the number of menus you have produced every year. These printed paperback menus have a significant impact on the environment.menu tiger pizza table tent menu qr codeNow that consumers are becoming aware of the ecological impact of restaurant waste. You can position your restaurant as a responsible and sustainability-conscious business using menu QR codes.

A QR code menu contributes to the call for going paperless in the restaurant industry, which reduces carbon footprint.

3. Influences guests’ restaurant choice

7,000 respondents reveal that restaurants’ sustainability and eco-friendly practices affect their preferences.

Statistics show that 43% of customers will willingly pay more to support the sustainable initiative practices of restaurants.

Furthermore, 66% of respondents support the cause of sustainable transparency in restaurants.

menu tiger uptown grill table tent menu qr code

Thus, consumers consider various factors in choosing the place to dine, including the restaurant’s efforts to practice eco-friendly and sustainable initiatives.

You can meet this customer’s preference by introducing a QR code menu in your restaurant’s business operation.

A QR code menu offers a unique and convenient way of ordering for customers who prefer streamlined services. The QR code menu is a tech-savvy tool that will entice more customers to your restaurant and keep regulars to dine in again.

4. Editable and trackable QR code menu

In generating a QR code menu using MENU TIGER digital menu software, you can always edit your menu anytime or when the need arises.

You no longer need to reprint tons of QR code menus again since you can easily edit the menu items on your online ordering page.

menu tiger editable table tent qr code menu

An editable QR code menu optimizes your restaurant operations. It reduces time-consuming tasks like reprinting and redistributing QR codes on your dining tables.

Furthermore, aside from the editing feature of MENU TIGER’s interactive menu QR code, you can also keep track of the most popular foods in your dashboard. 

This will help you create strategic methods for promoting and advertising other profitable menu items by cross-selling.

5. Promotes contactless interaction

QR code menus ensure social distancing and minimize virus transmission inside your establishment.

The QR code menus are scannable at a distance, which maintains the importance of social distancing.

6. Increases customer and employee safety

In connection with contactless interaction, the QR code menu increases customer and employee safety since they can access the digital menu individually using their own smartphone devices.

Aside from making things convenient, this technology also contributes to the support of going eco-friendly in the restaurant industry.

How to generate your restaurant QR code?

Your restaurant can use MENU TIGER digital menu software features to create a QR code menu. 

Here is a step-by-step guide on how to create a digital menu QR code that allows your customers to easily scan and order.

1. Create a restaurant account with MENU TIGER

menu tiger Go to MENU TIGER website and sign up for an account. 

2. Set up your store/stores

menu tiger store set upSet up your restaurant store/stores on your admin panel. 

Then, select Stores, click New and provide your restaurant name, address, and phone number.

3. Customize your restaurant’s QR code menu

menu tiger customize qr codeCustomize your restaurant’s QR code menu according to your brand.

Add your restaurant’s logo, or change the QR code patterns, colors, eye pattern, and frame design.

You can add a call-to-action phrase to increase your QR code menu visibility.

4. Set the number of tables in your restaurant

menu tiger store tableSet the number of tables in your restaurant to create a different QR code menu for each table.

5. Add admins and users for each store

menu tiger user adminAdd admins and users in the Users section and click Add

Provide their contact information, email address, and password. Then, choose the access level of your added user, whether an Admin or User.

An Admin can access most sections, while a User can only manage orders.

6. Create menu categories for your food list

menu tiger category food listClick the Categories section on your admin panel and click the New button to add menu categories.

7. Add a food list for each menu category

menu tiger add foodList down the menu items included in the menu category you created.

Include a food image, description, prices, ingredient warnings, and other necessary information in each menu item.

8. Create modifier groups and modifiers for an item or category

menu tiger modifierClick Add in the Modifier section to create modifier groups like salad dressings, steak doneness, beverage add-ons, cheese, and others for your menu items or categories.

Add modifiers under each modifier group to keep your choices and add-ons organized.

9. Customize your restaurant website

menu tiger set up websiteStrengthen restaurant branding using MENU TIGER’s custom-built restaurant website. 

Add your cover image, restaurant’s name, address, email, and phone number. Then, set the language(s) and currency(s) on your restaurant website. 

Add a brief background about your restaurant in the About Us section.

Enable the Most Popular Foods section to highlight your best-sellers, trademark dishes, and other menu items.

Highlight the convenient dining experience in your restaurant in the Why Choose Us section.

Furthermore, you can also set the fonts and colors to match the branding you established for your website and physical restaurant.

Promote campaigns, vouchers, and discounts in the Promos section.

10. Set up payment integration for your digital menu

menu tiger payment integrationProceed to the Add-ons section to set up cashless payment via Stripe, PayPal, or enable the cash payment option. 

11. Scan to test QR code menu functionality

menu tiger scan testDo a scan test before posting the menu QR codes.

12. Download the well-functioning QR code menu

menu tiger download qr code Go to the Stores section and download the QR code menu for each table in SVG or PNG formats.

13. Print and place tabletop QR code menus

menu tiger table tent menu qr codePrint and deploy the QR code menus as table tents, stickers, inserts, etc., so customers can easily scan them. Keep track of your customers’ orders in the Orders section. 

QR code restaurant menu: The future of sustainable restaurants

QR code menu is a great tool to be part of your sustainable practices. It isn’t just a good tech tool for the current situation. Still, it will be imperative for the long-term success of the restaurant industry.

With the restaurant industry’s current challenges, corporate commitment to sustainability could make your brand stand out.

Although people have different levels of digital comfort, the QR code menu is a game-changing tool you can use to elevate customer experience and become a much more responsible restaurant business.

If you want to integrate QR code menus in your sustainability efforts in your restaurant, contact us now!