QRators in Action: Inside The Acres Club’s QR Code Upgrade
QRators in Action spotlights real brands using QR codes in ways that go beyond the gimmick and that actually work.
In this feature, we focus on The Fern Residency Chembur and its affiliated property, The Acres Club, a unique space that blends upscale comfort with digital convenience.
Their secret? Ditching printed materials for something a bit smarter: QR codes.
Table of Contents
- Bringing eco-luxury and convenience under one roof
- Inside the Acres Club’s smart hospitality shift
- Can you tell me more about the company? What sets you apart from your competitors?
- Why did you start using QR codes?
- What made you decide to use the URL for your event/campaign?
- How has QR TIGER helped your company achieve its goals?
- What is the most important insight that you’ve learned from the campaign?
- Would you recommend using QR codes to other businesses?
- Why QR codes just make sense for hospitality
Bringing eco-luxury and convenience under one roof
Located in Mumbai, India, The Fern Residency Chembur is not your typical hotel. It’s an eco-conscious property that combines sustainability with top-notch hospitality.
The hotel’s affiliated property, The Acres Club, is a lifestyle hub offering a range of services such as hospitality, dining, wellness, and recreation.
What sets them apart? It’s how they use thoughtful details to enhance customer satisfaction, right down to how guests read the menu.
One example is their use of a feedback and menu QR code, which helps streamline food service and guest input in a single, easy scan.
Instead of printing paper brochures or room guides, they’ve turned to QR codes. That’s where QR TIGER enters the picture.
Inside the Acres Club’s smart hospitality shift
In an interview with Subha Natarajan, Marketing Communications at The Acres Club, we discussed how QR code technology fits into their customer experience goals and why they don’t see themselves going back to printed material.
Can you tell me more about the company? What sets you apart from your competitors?
“The Fern Residency Chembur stands out with its unique blend of eco-friendly hospitality and upscale comfort, offering guests a sustainable yet luxurious stay.
Its strategic location, personalized service, and green initiatives make it a preferred choice for both business and leisure travelers.”
Why did you start using QR codes?
“We started using QR codes for aesthetics and customer convenience - to make their experience of accessing information seamless and pleasant. It is also cost-effective, not requiring reprints like physical material.”
What made you decide to use the URL for your event/campaign?
“We are using it for our ongoing access of menus and hotel details by guests.”
How has QR TIGER helped your company achieve its goals?
“It has worked seamlessly by enabling guests to be able to gain information easily by just scanning rather than having to go through physical material.”
What is the most important insight that you’ve learned from the campaign?
“QR codes at The Fern Residency Chembur have streamlined operations by enabling contactless check-in, digital menus, and instant guest feedback. They’ve also enhanced guest convenience while supporting the hotel’s eco-friendly, paperless initiatives.”
Would you recommend using QR codes to other businesses?
“Definitely. QR codes make it easy for any business to share menus, offers, payments, and contact details instantly with customers. They enhance convenience, reduce touchpoints, and connect offline experiences to your digital platforms seamlessly.”
Why QR codes just make sense for hospitality
Thousands of global businesses are proving that you don’t need big tech to create smoother, smarter guest experiences. The Acres Club and The Fern Residency Chembur are living examples.
By using QR TIGER’s dynamic QR codes, they’ve cut down on paper, sped up guest services, and added a touch of modern simplicity to every stay.
So, if you’re in hospitality and still printing menus or feedback forms?
It’s about time you scan your way into the future.
