QRators in Action: A Toast to 1010 Wine and Events' QR Strategy
QRators (curators) in Action showcases some of the most innovative uses of QR codes worldwide. 1010 Wine and Events is making waves in Inglewood, California by using QR TIGER’s QR codes to level up their marketing and expand their network.
1010 Wine and Events is a wine bar and culinary spot rooted in culture, inspired by community, and defined by taste.
Owned by sisters Leslie and LeAnne Jones, 1010 Wine is the representation of women of color empowerment, breaking barriers in a male- and white-dominated industry.
It’s a business that is guided by principles of quality, diversity, and inclusion and appreciates how technology modernizes their approach to outreach and community engagement.
Table of Contents
- QR code-powered pours at 1010 Wine and Events
- Uncorking 1010 Wine and Events' Secret with QR TIGER
- Can you tell me more about the company? What sets you apart from your competitors
- Why did you start using QR codes?
- What made you decide to use the URL for your event/campaign?
- How has QR TIGER helped your company achieve its goals?
- What is the most important insight that you’ve learned from the campaign?
- Would you recommend using QR codes to other businesses?
- Turn events into experiences
QR code-powered pours at 1010 Wine and Events
Great wine, amazing friends and unforgettable moments—events organized by the first and only black-owned wines in Inglewood are filled with love and laughter.
1010 Wine and Events make every pour a celebration by offering a diverse and expansive selection of wines from Black-owned, women-owned, and LGBTQ+–owned brands.
Behind the scenes of their perfectly curated events is a modern tool that helps them connect with guests long before the first glass is served—QR codes.
And to make their event promotions easier and more interactive, they turned to QR TIGER, a brand-trusted QR code software in the United States and worldwide.
By placing dynamic QR codes across digital and physical spaces, they’ve made it simple for guests to discover upcoming events, share them with friends, and stay in the loop.
Without the need for apps or complicated links this is a smart and seamless innovation that pairs perfectly with their forward-thinking brand.
If you’re wondering how to use QR code for your event, 1010 Wine offers a perfect model of how simple, stylish, and effective it can be.
Uncorking 1010 Wine and Events' Secret with QR TIGER
In a chat with Leslie Jones—Co-Owner and President of 1010 Wine and Events, we discovered how QR codes are becoming their secret sauce for networking and promotions.
Leslie also shared with us why QR TIGER is their go-to platform for sharing event information and boosting brand visibility.
Can you tell me more about the company? What sets you apart from your competitors
1010 Wine and Events is the first and only wine bar in Inglewood, CA.
Our extensive wine list, curated by our knowledgeable sommelier, showcases the largest selections of black-owned wines in California.
Why did you start using QR codes?
To offer a memorable dining experience, we offer live music performances, DJs, and bottomless mimosas on weekends.
We started using QR codes to share details of events we were hosting at the wine bar.
What made you decide to use the URL for your event/campaign?
URLs are user friendly and allow us to very easily share information with our guests.
How has QR TIGER helped your company achieve its goals?
By using QR TIGER, we have been able to spread the word about the events we curate and allow people to share the events with people in their network.
What is the most important insight that you’ve learned from the campaign?
That QR codes are the way to go. As I mentioned, they are an easy, cost effective way to spread information.
Would you recommend using QR codes to other businesses?
Yes, absolutely!
We have first hand experience on how effective and easy QR codes are for getting the word out.
Turn events into experiences
Are you trying to create a buzz with your brand? 1010 Wine and Events’ is the perfect playbook you can take inspiration from.
With QR TIGER, they have found a digital wingman to promote their events.
Getting noticed is just a scan away. If you are planning an event for your brand, using QR codes can be a great way to spread the word. 
