QR code size: What is the correct QR code dimension?

The right QR code size will vary depending on the advertising environment, from where people will be scanning your QR code. One of the mistakes people make when they generate their QR code is that- most of them missed out on the right sizing.

To make sure the QR code is scannable, you need to determine two things:

1.The scanning distance of your QR code

2. The placement of your QR code.

But how big should your QR code be to make sure it is scannable even from a distance? Read this article to find out. 

Related: What is the Difference Between Static QR Code and a Dynamic QR Code?

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The scanning distance of your QR code

The dimension of your QR Code is related to the scanning distance.

You need to consider all aspects of your QR code advertising setting. As it will vary from each printed marketing campaign material. 

Related: How Do I Create a Free QR Code?

Why is it important to consider the right dimension of your QR code?

The right QR size of your QR is an important consideration and it will vary depending on your advertising environment. It will be different from packaging, billboards, posters, catalogs, magazines, etc depending on where you will place them.

QR codes give a digital dimension to your product packaging, items, or artwork. Thus it is important that people will see it right away and can scan quickly. Otherwise, you will only miss out on any potential scans. For this, sizing plays an important factor.

What should you consider when printing your QR code?

1. The distance between your QR code and the user's scanning device 

This will determine what size of the QR code in the viewport of the user's smartphone camera

2. The size of the dots in the code 

The more information you encode into your QR code the smaller the dots get. This happens when you generate using a Static QR code. The smaller the size of the dots, the harder it is to decode by the smartphone device. If you have more data to input, switch to Dynamic QR codes. 

Related: 10 reasons why your QR code is not working!

QR Code data storage capacity

Have you ever noticed that there are some QR codes that are more pixelated than the others? Well, there are two types of QR codes: Static QR codes and Dynamic QR codes.

Static QR codes usually encode the data in the graphics itself. When you have more data stored in it, the dots get pixelated making it hard to read.

If you have more data to store, it is always better to choose Dynamic QR codes to avoid overcrowding your codes.

Consider using a Dynamic QR code generator and put your content online and link your code to it, which is much more effective and efficient. It isn't just the size that matters. The codes itself need to be readable as well for more points of view. 

Related: Dynamic QR Codes Are Better for Your Marketing - Here is Why!

What is the readable QR code size from a short distance? 

Size does matter, after all. Make sure the QR code is at least 1.2 inches (3-4 cm) in dimension for people to scan it from short distances!

It is also very important that you place your QR codes in places with a high amount of people, so scanners will notice it right away. 

Scanning QR Codes from short distances also includes: 

Related: How did FashionTV Channel Use QR Codes to Advertise Through Television

What is the minimum size for QR code on a business card? 

Since QR codes on business cards are scannable from a short distance, the estimated size for it should at least be 9 x 5 cm. It is important to remember that you cannot print your QR code too small otherwise it can't be scanned. 

What is the right dimension of the QR code from a long-distance?

For example, if you decide to place your QR codes in billboard ads, then the size should be bigger as it will be scanned from a distance.

The farther you will place your QR code the larger the size should be. 

A QR code on a billboard 20 meters (65 feet) from where a passer-by would be scanning it would probably need to be about 2 meters (6.5 feet) across. 

Calvin Klein made a great move in their billboard ad making it twice larger than usual so they will not miss out on any scan.

The bigger your QR codes, the higher the chances you will get more scans.

Long-distance QR codes include: 

6 tips to make your QR code marketing a success! 

1. Add a call-to-action


Image Source 

An appropriate call-to-action in your QR code advertising campaign will garner more conversion rate.

Many brands and companies tend to forget to add this essential element in their QR code campaign resulting in fewer scans.

Just like Calvin Klein, they put a bold call for action above their QR code that says

“Get Uncensored” that teases passers-by to scan their QR code.

This way, people will become more aware of your QR code marketing and you will surely get more scans of your QR code. 

2. Use Dynamic QR codes or editable QR codes 

Dynamic QR codes will allow you to make changes behind your QR code advertising campaign. You can do this anytime even after you have deployed them.

This allows you to save more money in your pocket than having to print your QR codes all over again. Just go to your QR code generator online platform and easily edit the data of your QR code. Moreover, A Dynamic QR code generator enables you to track the data of your campaign!

3. Stylize your QR code

Unlike the monochromatic QR code colors, an advanced QR code generator like QRTiger will allow you to customize your QR code.

You can have it tailor-made according to your brand theme, aim, and purpose. Moreover, this sets you apart from the basic looking QR code by adding an eye-catchy design to your QR codes. 

Related: QR code types: 15 primary QR solutions and their functions

4. Make your QR code the center of the story

Your QR codes should not compete with the designs surrounding your printed materials. Thus, you should make it the highlight and the center of the story. Creativity adds attention to your advertising material, but make sure people won’t do away from scanning your QR codes. 

5. Print your QR codes in high-quality images

The image quality of your QR code is an important factor that will lead you to get more scans. A poor QR code quality will be harder to scan so it is important to print your QR code of great quality.

QRtiger allows you to download your QR code images in different formats such as SVG, JPG, PNG, EPS, and so on. Moreover, it is essential to always test your QR code and scan it from different distances to see if it works. 

6. Do not invert QR codes color 

One rule of thumb in creating your QR codes is- that always ensure that your pattern color is always darker than the background color.

QR code scanners and readers are set to scan the ones with a darker contrast to the background, so do not ever invert your QR code colors to make it easily scannable. 

Always keep in mind the right QR code size for better scanning results! 

Not only does the right size of your QR code does matter, but so does the QR code generator where you create your QR code.

The right QR code generator to partner with can determine the success of your overall QR code marketing campaign.

QRtiger offers you all of the important aspects mentioned above to create and design your QR code. It is trusted by many brands and business companies worldwide.

This software provides you with multiple design options of your QR code and robust, powerful tracking analysis of your QR code scans! Create your QR code with QRtiger now! 

Frequently Asked Questions

What is the smallest QR code size? 

The size of your QR code is a vital consideration. A QR code gives a digital dimension to your artwork, to make sure people can see it on your artwork, size matters, after all, you want people to see and scan it. Make sure the QR code is at least 1.2 inches (3-4 cm) in dimension for people to be able to scan it!

What should be the correct QR code minimum size on the screen? 

The optimal size for a QR code on screen considering that the standard screen resolution is around 1366x768 px, the size should be at least 240 pixels x 240 pixels at 72 dpi.

Scanners can expect a scanning distance of 3-5 feet. But again, it will depend on how much information or data you need to convey and how far away the scanner will be from your QR code image. 

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