Applying the right QR code size to your campaigns can significantly contribute to its success, as it guarantees recognition and engagement.
It's important to note that it can differ depending on the advertising medium and environment which people will be scanning your QR code from.
One of the mistakes people make when they generate their QR code is that most of them miss out on the right sizing.
To make sure the QR code is scannable, you need to determine three things:
1. The scanning distance of your QR code
2. The placement of your QR code
3. The color of your QR code
But how big should your QR code be to make sure it is scannable even from a distance? Read this article to find out.
- The scanning distance of your QR code
- Why is it important to consider the right dimension of your QR code?
- What should you consider when printing your QR code?
- Use a dynamic QR code for a better scan
- What is the readable QR code size from a short distance?
- What is the minimum size for a QR code on a business card?
- What is the right dimension of the QR code from a long distance?
- 6 tips to make your QR code marketing a success
- Always keep in mind the right QR code size for better scanning results
- Frequently asked questions
The scanning distance of your QR code
The QR code dimension is related to the scanning distance.
You need to consider all aspects of your QR code advertising setting. As it will vary from each printed marketing campaign material.
For example, if you're using a billboard for your QR campaign, you should not use the minimum QR code size.
Why is it important to consider the right dimension of your QR code?
The right QR code size is an important consideration, and it will vary depending on your advertising environment and medium you're using.
It will be different from packaging, billboards, posters, catalogs, magazines, etc., depending on where you will place them.
QR codes give a digital dimension to your product packaging, items, or artwork.
Thus, it is important that people will see it right away and can scan it quickly.
Otherwise, you will only miss out on any potential sc1ans. For this, QR code size plays an important factor.
What should you consider when printing your QR code?
1. The distance between your QR code and the user’s scanning device
The QR code’s size in the user’s smartphone camera will be determined by this setting.
2. The size of the dots in the code
The more information you encode into your QR code, the smaller the dots get. This happens when you generate using a static QR code.
Be careful when using the minimum QR code size. The smaller the size of the dots, the harder it is to decode by the smartphone device.
If you have more data to input, switch to dynamic QR codes.
With a dynamic QR code, the codes don’t get pixelated, which makes them easier to scan.
3. Do not invert the color of your QR code
Don’t expect your QR codes to scan if you have an inverted QR code color.
A dark background with a light foreground color is not easily recognizable by smartphone devices.
That said, always make sure to have the foreground color of your QR code darker than the background.
Furthermore, it is almost to avoid light colors like pastels and yellow.
Use a dynamic QR code for a better scan
Have you ever noticed that there are some QR codes that are more pixelated than others?
That explains the two types of QR codes: static QR codes and dynamic QR codes.
These two QR code types work differently and offer different features.
Static QR codes usually encode the data in the graphics itself.
When you have more data stored in it, the dots get pixelated, making it hard to scan.
If you have more data or information to store, it is always better to choose dynamic QR codes to avoid overcrowding your codes and allows for a better scan.
Consider using a dynamic QR code generator and put your content online and link your code to it, which is much more effective and efficient. It isn’t just the size that matters.
The codes themselves need to be readable as well for more points of view that is why it is important to use dynamic QR codes.
What is the readable QR code size from a short distance?
Size does matter, after all. The minimum QR code size is at least 1.2 inches (3–4 cm) in dimension for people to scan it from short distances. But this is not fixated, of course.
Nonetheless, this is a scannable size.
It is also very important that you place your QR codes in places with a high amount of people, so scanners will notice it right away.
Scanning QR codes from short distances also includes:
- QR codes on digital business cards
- QR codes in books or printed materials
- QR codes as an entrance to events
- QR codes in TV commercials
- QR code in restaurant Menus
What is the minimum size for a QR code on a business card?
It is important to remember that you cannot print your QR code too small. Otherwise, it can’t be scanned.
The difficulty of scanning it is determined by how small a QR code can be.
What is the right dimension of the QR code from a long distance?
For example, if you decide to place your QR codes in billboard ads, then the size should be bigger as it will be scanned from a distance.
The farther you will place your QR code, the larger the size should be.
A QR code on a billboard 20 meters (65 feet) from where a passer-by would be scanning it would probably need to be about 2 meters (6.5 feet) across.
Calvin Klein made a great move in their billboard ad, making it twice larger than usual so they will not miss out on any scans.
The bigger your QR codes, the higher the chances you will get more scans.
Long-distance QR codes include:
- QR codes on window store
- QR codes on running vehicles
- QR codes on posters
- QR codes on billboards
6 tips to make your QR code marketing a success
1. Add a call-to-action in your QR code
An appropriate call to action in your QR code advertising campaign will garner more conversion rate.
Many brands and companies tend to forget to add this essential element in their QR code campaign resulting in fewer scans.
Just like Calvin Klein, they put a bold call for action above their QR code that says
“Get Uncensored” teases passers-by to scan their QR code.
This way, people will become more aware of your QR code marketing, and you will surely get more scans of your QR code.
2. Use Dynamic QR codes or editable QR codes
Dynamic QR codes will not pixelate your codes, unlike static QR codes, which makes them better to scan.
Moreover, you can also make changes behind your dynamic QR code during advertising campaigns.
You can do this anytime, even after you have deployed them.
This allows you to save more money in your pocket than having to print your QR codes all over again.
Just go to your QR code generator online platform and easily edit your QR code content to another one.
You can also track your QR code scans to understand how your target audience behaves around your campaign.
3. Customize your QR code
Unlike the monochromatic QR code colors, an advanced QR code generator like QR TIGER will allow you to customize your QR code.
You can have it tailor-made according to your brand theme, aim, and purpose.
Moreover, this sets you apart from the basic-looking QR code by adding an eye-catchy design to your QR codes.
4. Make your QR code the center of the story
Your QR codes should not compete with the designs surrounding your printed materials.
Thus, you should make it the highlight and the center of the story. Creativity adds attention to your advertising material, but make sure people won’t do away from scanning your QR codes.
5. Print your QR codes in high-quality images
The image quality of your QR code is an important factor that will lead you to get more scans.
A poor QR code quality will be harder to scan, so it is important to print your QR code of great quality.
QR TIGER allows you to download your QR code images in different formats such as SVG, JPG, PNG, EPS, and so on.
In addition to that, it is essential always to test your QR code and scan it from different distances to see if it works.
6. Do not invert the QR codes color
One rule of thumb in creating your QR codes is that always ensure that your pattern color is always darker than the background color.
QR code scanners and readers are set to scan the ones with a darker contrast to the background, so do not ever invert your QR code colors to make it easily scannable.
Always keep in mind the right QR code size for better scanning results
There are a lot of things to think about when you make a QR code, not just the QR code size.
The right QR code generator to partner with can determine the success of your overall QR code marketing campaign.
QR TIGER offers you all of the important aspects mentioned above to create and design your QR code.
It is trusted by many brands and business companies worldwide.
This software provides you with multiple design options for your QR code and robust, powerful tracking analysis of your QR code scans.
Create your QR code using QR TIGER QR code generator today.
Frequently asked questions
What is the smallest QR code size, or how small can a QR code be?
The size of your QR code is a vital consideration.
A QR code gives a digital dimension to your artwork to make sure people can see it on your artwork, size matters; after all, you want people to see and scan it.
Make sure the QR code is at least 1.2 inches (3–4 cm) in dimension for people to be able to scan it!
What is the minimum size of the QR code?
The minimum size of the QR code should be at least 1.2 inches (3–4 cm) in dimension to make it scannable in short distances.
For QR codes on business cards, the estimated size for it should at least be 0.8 x 0.8 inches.
Moreover, the minimum size of a QR code on a billboard 20 meters (65 feet) from where a passer-by would be scanning it would be about 2 meters (6.5 feet) across.
What should be the correct QR code minimum size on the screen?
The optimal size for a QR code on the screen, considering that the standard screen resolution is around 1366×768 px, the size should be at least 240 pixels x 240 pixels at 72 dpi.
Scanners can expect a scanning distance of 3–5 feet. But again, it will depend on how much information or data you need to convey and how far away the scanner will be from your QR code image.