Does Katy Perry's QR Code at Balenciaga Paris Fashion Week Actually Work?

American pop star Katy Perry made a startling appearance at this year’s Paris Fashion Week, wearing another QR code tattoo, this time on her hand.
Paris Fashion Week, officially titled Semaine des Créateurs de Mode, is the fashion event of the year, closely followed by those in New York, London, and Milan.
A flurry of silk chiffon skirts, killer runway walks, and an assemblage of A-list celebrities are only a small glimpse into this prestigious and exclusive semi-annual event.
And who happens to be part of the star-studded lineup? None other than Katy Perry, the singer and songwriter known for her own daring fashion choices and music video concepts.
At this year’s Paris Fashion Week, she’s showing up in a Dark Horse-esque ensemble and an intriguing QR code tattoo to match.
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Katy Perry attends Balenciaga’s Spring 2025 show
Paris Fashion Week is home to the best of the best in fashion, with well-established names like Chanel, Yves Saint Laurent, and Dior, as well as lesser-known designers climbing up the ranks.
Among these big names is Balenciaga. On September 30, 2024, they presented their Spring 2025 Ready-to-Wear collection, including 58 pieces ranging from delicate lingerie to broad-shouldered coats.
Of course, our woman of the hour, Katy Perry, was in attendance. She was photographed sporting a black dress made of functional zipper bags from the bodice down to the skirt.
However, her look, as interesting as it is, wasn’t the main attraction. Instead, it was the QR code tattoo plastered to the palm of her hand.
Perry posed for pictures in her unique outfit and tattooed hand, sparking interest online about where it might lead. Alongside her was Kim Petras, a collaborator on the song 'GORGEOUS' in a modest cherry red slip dress.
Where does the QR code lead?

When scanned, the QR code leads users to a page on Perry’s official website featuring links to merchandise, such as exclusive vinyl versions of her newly released album, 143, and graphic tees.
There is also an embedded YouTube video of Katy Perry’s song 'I’M HIS, HE’S MINE,’ featuring Doechii. At the bottom of the page are tour dates and venues for December 2024 through 2025.
With the help of a QR code generator to connect fans to her most recent works, Perry shows the world that despite her time away from making music, she’s still got that star quality and knows how to keep heads turning.
Katy Perry’s masterful marketing strikes again

This isn’t the first time Perry has used QR codes to add a little something special to her marketing strategy.
Last September, at the 2024 MTV VMAs, Perry also donned a fake QR code tattoo on her exposed lower back, which similarly led to her website for the pre-save of 143.
Back then, many fans expressed mixed feelings over Perry’s lead single, WOMAN’S WORLD, which some described as the “wrong time in pop culture history to drop this” and “the lyrics are so bad I can’t believe this is real.”
>> Get more of the story on Katy Perry’s QR code tattoo at the VMAs
Now that the album is out and the hype has died down, Perry seems to have noticed the high praise for her fourth track, 'I’M HIS, HE’S MINE,' which is likely why she showcases it on her website.
Bringing back her tattooed QR code is a calculated move that she knows works. She’s seen successful in drawing new listeners to her music through these codes in the past and has done it again.
Making a statement with QR codes
Katy Perry is back and bolder than ever.
From the VMAs black carpet to the luxury collections of Paris Fashion Week, Perry is taking with her a little QR code to show off her comeback in the music industry.
Marketing isn’t meant to stay stagnant but instead evolve with current trends, appeal to new and old audiences, and bring something fresh to the table.
More artists and businesses are acknowledging that QR codes have the “It” factor that can help their brands stand out and highlight a willingness to keep up with the times.