QR code PNG format: Here's your ultimate guide

A QR code PNG format is best to use online but can also be printed. Although a PNG has less quality than an SVG. An SVG file is a vectorial file that can be used in programs like Illustrator or InDesign.

For Photoshop you need to import your SVG file. An SVG file is great for printing at the highest quality. 

If you’re planning to resize and print your QR code as bigger as you need it to be, then downloading your QR code in SVG format is your best option but- if you opt to use a QR code and display it online, you can also use the PNG format. 

In QRTiger, you can choose whether you want to generate your QR code in SVG or PNG form. Here’s how you can do it.  

Related: How do QR Codes Work? The Beginner's Ultimate Guide!

QR code in PNG format: How to do it

• Go to www.qrcode-tiger
• Click the type of QR code solution you need
• Select dynamic instead of static
• Customize your QR code  
• Do a scan test
• Click “download PNG.”
• Deploy/Distribute your QR code

Step-by-step guide in creating a QR code PNG format

1. Go to www.qrcode-tiger

QRTiger allows you to customize your QR code and download it in PNG or SVG type.

2. Choose from the category the type of QR code solution you need  

There are a wide array of QR code solutions you can create depending on your need. Choose from the options in the box shown above.

Related: QR code types: 15 primary QR solutions and their functions

3. Select dynamic instead of static

Whatever type of QR code you choose to generate, you can either make them static or dynamic.

While static QR code does not allow you to change the data behind your QR which is not advisable for the long term use, dynamic QR codes are much more efficient as they allow you to redirect or edit your landing page to another information, even though you already have printed your QR code to your varying campaigns.

This means you can have a multimedia campaign without breaking the bank! Just edit or update your landing page to another information anytime you want.

Moreover, using dynamic QR codes you can also track your QR code scans!

Related: Static vs Dynamic QR code: What is the difference?

4. Customize your QR code

You can also customize your QR code in PNG formats, like adding a logo, image, icon in your QR code. Moreover, you can also choose the layout patterns for your QR, add a customizable frame with a call to action, and more! 

5. Do a scan test

Before your download your PNG QR code, it is always best to do a scan test first and check if your QR code redirects you correctly to the information you have embedded.

Related: QR code test: How to test if your QR code works

6. Click “download PNG”

After you have done a scan test, download your QR code, and deploy it!

The basics of QR code

Static QR code 

• the information is permanent
• the QR scans are not trackable
• ideal for a one-time marketing campaign
• free to create

Dynamic QR code

• the information is editable
• the QR scans are trackable
• ideal for a multimedia campaign
• saves you money in the long run as it is modifiable/no need to reprint QR codes again

Related: How to set-up QR Code tracking? A step-by-step guide in 2020!

Best practices when you create your QR code in SVG format

Observe a correct color contrast in your QR code 

The foreground color of your QR code should always be darker than the background color.

QR code scanners are set to scan QR codes with a lighter background and a lighter foreground color. 

Also, avoid mixing light colors such as pastel and yellow colors and create enough contrast of your QR code colors.  

Related: 7 guidelines to follow when creating visual QR codes

Be mindful of your QR code’s size

For most, the recommended size of a QR code should be at least 1.2 inches (3-4 cm) in dimension for people to be able to scan it! Before you deploy your QR code and make sure that it is the right size for the place or advertising environment you will place them. 

Related: QR code size: What is the correct QR code dimension?

Put a call to action in your QR code. 

Putting a call-to-action in your QR code is highly important to make your target audience aware of the message or content behind your QR code! A simple call-to-action like “Scan Me” Like my Facebook” “Scan to follow” is crucial to make them act!.

Your QR code won’t serve any purpose if your scanners don’t do what to do with your QR code.

Related: How to use QR code frames to attract more scanners!

Make your landing page mobile-friendly

The majority of your QR scans will come from smartphone devices so make sure your landing page is mobile friendly and that it easily loads.

Only implement the action you are promoting in your QR codes. 

When implementing QR codes, one common error that users or marketers do is they tend to overthink and complicate the implementation of their QR code marketing campaign. 

One of the rules that you should follow and need to understand is that you make your landing page and the user’s experience concise and clear. Avoid too many unnecessary details.

If your landing page leads scanners to video information, then put a call to action that says “scan to watch a video” and do not put anything else. Do not create confusion among your target audience.

Create your QR code PNG format in QRTiger now!

QRTiger offers you many types of QR codes for your needs. From a URL QR code, Vcard, social media, Multi-URL QR code, and many more.

Have complete and overall control of your QR code from the style, patterns, and colors that will add up to your branding and track/edit your QR scans using a dynamic QR code!

If you have more questions or queries about QR codes, you can also contact us directly on our website.