A QR code PNG format is best to use online but can also be printed. Although a PNG has less quality than an SVG. An SVG file is a vectorial file that can be used in programs like Illustrator or InDesign.
For Photoshop you need to import your SVG file. An SVG file is great for printing at the highest quality.
If you’re planning to resize and print your QR code as larger as you need it to be, then downloading your QR code in SVG format is your best option but- if you opt to use a QR code and display it online, you can also use the PNG format.
In QRTIGER QR code generator, you can choose whether you want to generate your QR code in SVG or PNG form. Here’s how you can do it.
Whatever type of QR code you choose to generate, you can either make them static or dynamic.
While static QR code does not allow you to change the data behind your QR which is not advisable for the long term use, dynamic QR codes are much more efficient as they enable you to redirect or edit your landing page to another information, even though you already have printed your QR code to your varying campaigns.
This means you can have a multimedia campaign without breaking the bank! Just edit or update your landing page to another information anytime you want.
Moreover, using dynamic QR codes you can also track your QR code scans.
You can also customize your QR code in PNG formats, like adding a logo, image, icon in your QR code. Furthermore, you can also choose the layout patterns for your QR, add a customizable frame with a call to action, and more!
5. Do a scan test
Before your download your PNG QR code, it is always best to do a scan test first and check if your QR code redirects you correctly to the information you have embedded.
Putting a call-to-action in your QR code is highly important to make your target audience aware of the message or content behind your QR code! A simple call-to-action like “Scan Me” Like my Facebook” “Scan to follow” is crucial to make them act!.
Your QR code won’t serve any purpose if your scanners don’t do what to do with your QR code.
The majority of your QR scans will come from smartphone devices so make sure your landing page is mobile friendly and that it easily loads.
Only implement the action you are promoting in your QR codes.
When implementing QR codes, one common error that users or marketers do is they tend to overthink and complicate the implementation of their QR code marketing campaign.
One of the rules that you should follow and need to understand is that you make your landing page and the user’s experience concise and clear. Avoid too many unnecessary details.
If your landing page leads scanners to video information, then put a call to action that says “scan to watch a video” and do not put anything else. Do not create confusion among your target audience.
Have complete and overall control of your QR code from the style, patterns, and colors that will add up to your branding and track/edit your QR scans using a dynamic QR code.
If you have more questions or queries about QR codes, you can also contact usdirectly on our today.
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