YouTube Video Marketing Using QR Codes: Access Your Content in a Scan
By: Vall V.Reviewed by: Ricson E.
Update: August 16, 2023
Using QR codes for YouTube video marketing directs your target audience online to watch YouTube videos right away without typing the link.
Unlike infographics, e-books, and any marketing presentations, videos are the best way to explain your product to your target customers. (And no one would dare to argue about that).
According to a study by Wyzowl, 80% of video marketers say video has directly helped increase sales.
Videos increase brand retention with your customers and elevate their experience and interaction with your business.
That said, video marketing is one of the most important and powerful tactics brands need to integrate to maximize conversion rates.
But how can you automate your YouTube video marketing using QR codes for your offline marketing campaign materials such as brochures, billboards, magazines, etc.?
How brands can automate their YouTube video marketing campaign with YouTube QR codes
QR codes or Quick Response codes can embed any type of file, such as video content, and these codes are generated using a QR code generator online.
The video file embedded in the QR code is accessible using a smartphone.
When the user generates a YouTube QR code for his YouTube video marketing campaign, he can then download and print the QR code in his offline marketing materials such as t-shirts, leaflets, magazines, stickers, product labels, and product packaging, and even make a huge QR code for a billboard, or he can also choose to distribute the QR code online.
Customers can scan the QR code using their smartphone device to directly watch a video on YouTube without looking at or typing the YouTube link.
To create a fully-customized one, you can use highly advanced QR code software like QR TIGER.
YouTube channel QR code
To make a branded YouTube channel QR code for your channel, using the QR TIGER QR code generator, you can customize the appearance of your YouTube QR code.
You can add a logo and choose your QR code’s patterns, eyes, and overall look.
You can then choose to print the QR code or have it displayed or pinned to your social media accounts.
YouTube QR code scanner
There are 3 ways you can scan a QR code, using a smartphone device in photo mode, downloading QR code reader apps, or scanning it through social media apps that can read QR codes.
How to create a YouTube QR code for your YouTube video marketing campaign
1. Copy the URL of the YouTube video you like to convert into a QR code
3. Paste the URL of your YouTube in the box provided
4. Switch from static to dynamic to edit and track your QR code
5. Click “generate the QR code” to start generating your QR
6. Customize your YouTube QR code
With the QR TIGER QR code generator, you can personalize the appearance of your YouTube QR code that will match your YouTube video marketing campaign and raise brand awareness.
Do a scan test of your YouTube QR code before launching it
Before you launch video marketing with QR codes, do a scan test of your QR code and make sure it scans no longer than 2–3 seconds.
In addition to that, see to it that the video does not redirect to a broken link.
Download and deploy your QR code in print or online
QR code generator for video
To make a QR code for video alone and not associated with YouTube, go to the File QR code category and upload your MP4 file.
If your video is in Google Drive, Dropbox, or anything similar, you can copy and paste the shareable link of the file and go to the URL QR code category, paste it, and generate your QR code.
Editing and tracking your QR codes for your YouTube video marketing campaign: How does it work?
Editing your YouTube video QR code to another YouTube video content
As we have mentioned, a YouTube QR code generated in a dynamic model can be edited to other content even if your QR has been printed in thousands of your offline marketing campaign materials or deployed online.
To edit your YouTube QR code and redirect it to another YouTube video marketing campaign, just click on the track data button and select the YouTube QR code campaign.
Click “edit” and replace it with another YouTube URL. Using dynamic codes saves you time and money from repeatedly generating and printing your QR code.
Tracking your QR code scans
You can track the scans of your YouTube QR code and unlock inside data of your YouTube QR code marketing campaign to understand and gauge the success of your QR campaign.
Using the QR code tracking tool, you can track the demographics of your scanners and from what country/city/location they are scanning.
Furthermore, you can also determine how many have scanned your QR code on a particular day/s/weeks/month or even year. You can also download the data in a CSV file.
Why should you use QR codes to automate your YouTube video marketing campaign?
Increases brand retention and raises brand awareness
Studies show that customers retain 95% of the product’s message when they watch a video compared to 10% when reading it in text.
With the help of YouTube QR codes, you can automatically connect your customers to your video content online using only their smartphones.
This allows them to interact with your brand in a very direct and engaging way through visuals.
Moreover, QR codes are also customizable in appearance. You can customize your QR code according to your brand or aim.
Leverage customers experience
You can make your content interactive using YouTube QR codes from the static text in print material.
Printing the QR codes on your offline marketing materials will leverage the reading experience of your customers by bringing them to video content online that will explain the product better.
Maximizes conversion rates
Not only does video content increase brand retention and awareness, but studies have also shown that up to 85% of your customers are more likely to buy a product if you have a featured video.
To increase your conversion rates, video content integrated into your marketing material is a must!
Accessible using smartphone devices which is great for YouTube video marketing campaign
70% of YouTube watch time occurs on smartphone devices.
And according to Statista, the number of smartphone subscriptions worldwide today surpasses 6 billion and is forecast to grow by several hundred million in the next few years.
With that being said, YouTube QR codes are great for driving mobile marketing campaigns.
Moreover, smartphones today are designed to scan QR codes.
Boost the YouTube platform and grow your number of subscribers
If you want your brand’s YouTube videos to garner more views and conversions, and get more subscribers, then a YouTube QR code tool is vital.
YouTube QR code redirects to your YouTube videos right away, making it an excellent way to maximize your YouTube channel subscribers and video watch hours.
How to scan a QR code
QR codes are scannable in photo mode using a smartphone device.
Point your camera towards the QR code for 2–3 seconds to access the content.
If your camera model can’t scan it, ensure you enable your phone’s QR code scanning options.
Another way to scan the QR code is through QR code scanning apps that can be downloaded from Google App Store for Android phones and Apple App Store for iPhone users.
Automate your YouTube video marketing QR codes with QR TIGER QR code generator
In a world where everything has become accessible with smartphones, like shopping, ordering foods online, and many more, QR codes are one of the best tools you can use for business and marketing and power up YouTube video marketing campaigns.
You can use QR codes to give your customers a direct experience and connectivity to the digital world in a scan.
QR TIGER’s QR code generator is a customizable QR code generator with many QR solutions you can use for your marketing campaign.
If you have more questions about YouTube QR codes, you can also contact us now for more information.
Frequently asked questions
How to make a QR code for a video on google drive?
As we have mentioned, if your video is stored in Google Drive, Dropbox, or anything similar, you can copy the shareable link of the file and go to the URL QR code category, paste the URL, and generate your QR code.
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