The Benefits of QR Codes in Business and Marketing
The benefits of QR codes in business and marketing are countless. Everywhere you look, you see QR codes. In tickets, restaurant menu, product packaging, and many more.
If you are still wondering why this is happening, then you surely don’t know the great things about technology.
Maybe you haven’t gotten the opportunity to test them out or you simply didn’t try.
Either way, you are losing a lot of potential by not making use of them.
The most potential being wasted is when you are a business owner.
From marketing to business improvements, QR codes are an asset you are going to want.
If you don’t adopt the technology, you are missing out on the following benefits of QR codes.
Related: What is a QR code and how does it work? The Beginner's Ultimate Guide
7 Benefits of QR codes for business
It has been just a couple of years since QR codes have found widespread commercial use.
Prior to them are barcodes and are still currently in use in other applications .
So, when comparing the two, why should you use QR codes over barcodes?
1. Editable/Modifiable in content even after printing or deployment
QR codes can be edited in data even after users have printed them in different marketing materials or even after distributed online.
With that being said, users can save a large portion of their expenses from re-printing QR codes.
Related: How to Edit a QR Code in 9 Quick Steps?
2. QR code scans are trackable
As the saying goes, what you can't improve you can measure.
The ability of QR codes to track its QR code scans allow users to understand their QR marketing campaign.
This gives them comprehensive data about the behavior of their target audience and allows users to unlock powerful data statistics to better improve their marketing and a better return of investment.
Related: How to set-up QR Code Tracking: A step-by-step guide
3. Allows for multi-media content
A QR code has many types of solutions, it uses four standardized encoding modes (numeric, alphanumeric, byte/binary, and kanji) to store data efficiently; extensions may also be used.
4. Can Store More Information
It is impossible to use barcodes for the things that QR codes are doing because of the small information they can hold.
While barcodes can only store 25 characters, QR codes can go up to more than 2500.
5. Flexible in size
Barcodes tend to have a much bigger minimum size in order to be scannable.
QR codes can get really small, allowing them to be placed on various locations, including the corners of product packaging.
6. The QR code's content is accessible through mobile devices
Using barcodes entails putting a lot of effort into scanning the codes themselves.
It is because they can only be read in one orientation, unlike QR codes that can be scanned in any orientation.
Thus, providing the audience quick information about a product, service, or item by scanning the QR code.
7. Resilient and reliable
Slight damage to barcodes can easily render them useless.
As opposed to QR codes that can receive damage of up to 30% of the image before starting to show scanning errors.
Related: An overview of QR code error correction feature
Benefits of QR Codes in Marketing
Running a business also entails doing the necessary marketing to bring in customers.
You are going to make use of every available marketing medium such as social media, emails, and printed ads.
However, you should also not forget about QR codes. While it may not look like it but QR codes can be used in marketing.
1. Adds Digital Aspect to Printed Ads
One of the benefits of QR codes in marketing is that, your posters and flyers can only hold so much information.
However, people are going to want to know more about your business.
When the important details are missing, you can say goodbye to a lot of potential customers.
Fortunately, QR codes can add a digital aspect to your print materials.
Instead of having to settle with what you can only print, add a QR code that people can scan to be directed to a webpage where they can learn more.
They can get introduced to photos, videos, and a lot more content that are not possible with printed mediums.
Related: 7 Ways you can use QR Codes in magazines
2. Engages Customers
One of the benefits of QR codes for customers is that, QR code humanizes the customer experience to the brand.
Telling people about your business usually is not enough.
Your posters tend to get ignored and your flyers are thrown out. However, QR codes can get them hooked by engaging them.
There are various different types of engaging content you can link to QR codes.
It can be an online game or a digital magazine, but one that stands out the most is a QR code scanning game.
Give discounts to the first scanners and something else to the rest.
Through this, you keep people anticipating and coming back for more.
Related: How to boost customer engagement using QR codes (that actually works)
Another benefit of using QR codes for marketing is that, by using dynamic QR codes, you are able to create an image that allows for updatable embedded data.
So, when you put up QR code posters, you don’t necessarily have to take them off and replace them when they have served their purpose.
Instead, you can just update its content. It saves you additional costs for hiring and printing expenses.
Related: 10 ways to make use of QR codes in energy companies
Business Improvement Benefits of QR Codes
Modernizing your business can make you stand out from the competition. However, you don’t necessarily have to spend a lot to renovate and add new equipment. You can make improvements as simple as QR codes.
1. Paperless menus and catalogs
If you are a restaurant, you need menus.
If you are running something else, you have catalogs. Aren’t you tired of having to keep printing them out?
Wouldn’t it be better if you can just print a QR code for people to scan for a digital version? It brings everything in the palm of their hands, making it more convenient.
Related: How to make your restaurant or bar menu in a QR code?
2. Scan to leave reviews
It can be tiring to keep on asking customers for positive reviews.
Most don’t feel the need to do so, other than those who’ve had a negative experience and want to warn everybody else.
When you don’t get positive ones, the negative will easily drown out your business.
However, you can make it easier for happy customers to rate or leave a review.
Instead of having to fill out a piece of paper or going to their website, have them scan a QR code which will do everything for them.
The easier it gets; the more likely people are going to partake in it.
Related: How to Use QR Codes for Customers' Survey
3. Virtual Contact Information
If you want to keep customers coming back for more, give them your contact information. Whether you are a hotel or resort, being easily reachable is a great asset to have.
However, business cards can be easily lost and you leave your customers the burden of asking for one.
So, just put a QR code which serves as a digital business card.
The benefits of QR codes also give you the flexibility to update the contact details when need be instead of reprinting a whole new batch of business cards.
4. Aids in Social Media Marketing
Social media is everything today.
People spend a majority of their time on different platforms which makes it the most ideal place to enforce your presence.
However, you just can’t get that right away.
Instead, you must first generate a strong following.
To do that, you need to urge customers to support your social media pages.
Unfortunately, it is much harder than you would think. People usually don’t have the patience to search for your page or don’t want to bother at all.
However, one guaranteed way to make sure that they do participate is by making a social media QR code.
With a scan of a smartphone device, they can like and follow your pages right where they stand or on the go.
Related: How to Create a Social Media QR Code in 7 steps
Benefits of QR Code in payments
One of the more prominent applications of QR code technology is through making payments.
With a scan of the image, a person can settle their balance using only their mobile phone, completely digital and contactless.
Implementing it can lead to the following benefits to your business.
1. Faster transactions
What are the other ways for customers to pay? It’s either they use cash or card, and either is nowhere near fast nor convenient.
You are going to hand over the change or need to go through the extensive steps of processing a credit card.
On the other hand, QR codes are as easy as pointing a smartphone camera and a customer is good to go.
It doesn’t hold the line nor put the woman on the cash register under a lot of stress and pressure.
2. Less human error
One way or the other, the person manning the cash register can get too distracted, resulting in human error. Either too much change is given or charging the wrong amount on a credit card.
The benefits of QR codes ensure neither happens.
You just can’t trust anybody too much these days, whether it may be a customer or staff.
Your own employee could potentially take advantage of the details that can be found on a credit card.
On the other hand, a customer can pay with fake money.
With QR codes, customers don’t get to risk the potential of their credit card credentials getting stolen.
Furthermore, you can’t get paid with fake money with digital payments.
Start Using QR Codes for Your Business Today
Year after year, QR codes are seeing more integration into daily human activities.
It is just a matter of time before everybody will find the need to learn how to scan them.
With how the technology is progressing, it is opening more options and flexibility for you as a business owner.
It also shows that it is not about to get outdated anytime soon and render all your improvements useless.
With the benefits of QR codes, it brings significant changes to your business.
It makes things easier and maximizes the potential for revenue and survival.
All of that for something that doesn’t require any extensive learning and investment.
With all that said, QR codes are one of the useful marketing assets you can use to help you skyrocket your business and marketing strategy.
Related: 10 QR Code Best Practices for a Successful Marketing Campaign
Benefits of QR codes in a pandemic
QR codes let you share information with the end user without having to talk to them. All you need is a smartphone and a QR code reader to do this.
This makes business and personal transactions easier and safer.