Best Social Media Marketing Tools in 2024

Update:  December 21, 2023
Best Social Media Marketing Tools in 2024

Looking for the best social media marketing tools to boost your digital marketing strategies this 2024? You’ve come to the right place.

Social media users are expected to reach 4.89 billion this year, a 6.5% increase over the previous year.

With this whopping number, it is undeniable that social media has become a part of people’s everyday lives.

This new platform is so huge that it has even become a new ground for marketing, allowing companies to promote their products and services faster.

And with that came the demand for efficient and handy social media marketing tools to aid brands with their campaigns.

These tools range from management to analytics and automation, which can help you execute campaigns with finesse.

Other companies have even opted for a QR code generator to create more interactive and engaging campaigns.

These QR codes can also help establish their visibility across social media platforms.

To help you find the right software that suits your needs, here are the top social media marketing tools in 2024 that you can use.

What Are Social Media Marketing Tools?

Social media marketing tools are software or applications that make content creation, organization of digital assets, managing different accounts, and monitoring campaigns easier.

Having multiple social media campaigns and managing various social media accounts is a pain in the neck.

These tools can help you improve productivity while simplifying your work.

In 2024, there will be no room for lagging.

Powerful digital marketing tools are game changers when diving into the fast-paced nature of social media platforms.

To date, there are plenty of social media tools for marketing.

Many social media automation tools exist for content creation, scheduling, team collaboration, managing accounts, monitoring, and evaluation.

Why You Should Use SMM Tools

Every marketer or business has social media marketing goals.

Staying one step ahead to advance is essential since the market is highly saturated and the competition is stiff.

There are several important benefits of SMM tools you must know.

The benefits of using these tools extend beyond marketing.

Social media marketing tools not only boost sales but also help in making sound business decisions.

With the right social software, getting the right message to the right people through social media campaigns is easy.

Investing in social media marketing tools is advantageous.

In fact, 80% of corporate leaders believe that investing more resources in social media marketing is very important.

Best Social Media Marketing Tools in 2024

Looking for the top social media marketing tools to help you achieve your marketing goals can be challenging, especially with many software on the market.

Search no more, as we’ve made a comprehensive list of the best social media marketing tools, categorized according to the best social media marketing solutions each has to offer.

If you are looking for the right social media marketing tool, below is a list of the best SMM tools you can use.

Social media management

1. Sprout Social

Best social media marketing tools

Social media management and integration

Sprout Social is a popular social media marketing tool because it works well across all of the major social media sites, is easy to use, and has publishing and analytics features.

It has an excellent dashboard that allows you to manage multiple social media platforms and uses social media optimization tools.

2. Zoho

Social media management and integration

All-in-one social media management

Zoho Social is one of the best all-in-one social media marketing tools for growing your social media presence. This tool has a CRM feature that allows you to manage your email, projects, accounting, and more in one place.

This social media management platform works well with all major social media networks.

There is a free version with limited features available, with the option to upgrade.

3. Brandwatch

Social media management tool

All-in-one advanced solution for social media

Brandwatch is an AI-powered tool that provides advanced solutions for social media.

This tool’s advanced analytics and social listening capabilities give you a better consumer understanding with its powerful and comprehensive analysis and reporting capabilities.

Social media analytics and reporting

4. Google Analytics

Social media analytics and reporting

Analytics, tracking, and reporting

Google Analytics is one of the most well-known analytics tools on the web for its great analytics, tracking, and reporting features.

Aside from its ability to track social media campaigns, this tool can also measure your social media ROI.

With Google Analytics, you can see your website’s traffic, or the number of visitors, from each social media channel.

You can determine which social media has generated the most web traffic through this tool.

5. HubSpot

Customer relationship management tool

Customer relationship management system

CRM platform HubSpot provides software, tools, and resources for your business.

It has an excellent system and analytics tool that provides visual data presentations and comprehensive reports.

This tool measures the success of your marketing campaigns across various social media channels, allowing you to compare and evaluate their performance.

6. Hootsuite

Customer relationship management system

Social media tracking and analytics

Hootsuite is an effective and efficient social media marketing tool for analytics due to its tracking features and comprehensive analytics.

This tool allows you to analyze real-time data such as trends and engagement.

7. Keyhole

Social media tracking tool

Real-time social media analytics and reporting tool

Keyhole is a social media tool that provides real-time social media analytics and reporting.

Its main features are tracking and analytics for hashtags, tracking for keywords, analytics for Instagram, and social listening.

By filtering hashtags, keywords, and location, this tool makes it easy to find the best influencers for your influencer marketing campaign based on your niche.

8. Audiense

Social media metrics tool

Advanced audience insights

Audiense is a multifunctional social media analytics tool with advanced features that are capable of intelligent audience segmentation.

This tool also provides insights into audience personality, allowing you to understand the audience in-depth.

Social media automation

9. MeetEdgar

Social media automation

Social media automation

MeetEdgar is one of the best tools for social media automation.

With its great automation and scheduling features, this tool has made it much easier to manage social media.

It automatically curates posts and reshares relevant content on your social media platforms as well.

Analytics for engagement and response is also available.

10. Tailwind

Email marketing tool

Social media and email marketing

Tailwind is a great tool for social media automation and can handle most of your social media marketing activities.

This tool helps you save time creating content, scheduling, and publishing for Instagram, Pinterest, and Facebook.

Social media team collaboration

11. Loomly

Social media collaboration tool

Large team collaboration for social media

Loomly is a tool for social media that allows large team collaboration for up to 30 people.

Key features include audience targeting, post preview, automated publishing, analytics, and more.

With this platform, you can manage, share, and optimize posts in real time, all in one place.

12. Social Pilot

Social media scheduling platform

Unlimited and bulk scheduling with analytics and customer support

Social Pilot is the best social media marketing tool to use for small team collaboration, as it allows three to nine users, depending on the plan.

It allows you to oversee 20 to 50 social media accounts.

This platform allows you to enjoy features such as unlimited scheduling, bulk scheduling, access to social media analytics, a browser extension, and customer support.

13. Planable

Team collaboration tool

Localized workspaces and team collaboration

Planable has features suitable for supporting small-team collaboration.

It has tools like tagging and real-time content feedback, allowing you to access history and restore older versions.

Social media integration

14. Sendible

Social media integration

Social media integration

Sendible connects to many platforms, like Meta, Twitter, Instagram, LinkedIn, Google My Business (GMB), YouTube, WordPress, Canva, Google Analytics, Google Drive, and more.

You can connect up to 17 other platforms with an excellent dashboard to manage everything in one place.

15. ShareThis

Social media data solutions

Social sharing buttons & data solutions

ShareThis allows you to connect and install share buttons on 40 of the most widely used social media platforms.

Let your content reach a wider and larger audience online with ShareThis.

This tool also lets you customize your social media share buttons by choosing the type of button and its design to add to your website.

16. Sprinklr

Customer experience management tool

Customer experience management and social integration

Sprinklr is a powerful tool that focuses on customer experience management.

Its comprehensive social media integration also promotes social engagement, allowing enterprises to connect with people across over 25 social media channels.

This tool also supports team collaboration for effective and efficient communication.

Social media follower increase and reach boost


Social media engagement tool

Social media QR code 

QR TIGER is a leading QR code generator that lets you make QR codes with advanced features and integrations.

It offers two QR code solutions that can help boost your social media following easily.

Its social media QR code can store multiple social links and show them on a single landing page, with a button for each platform.

You can track the number of clicks on each button on the dashboard, which lets you determine which social media gets more user engagement.

There’s also the vCard QR code, a dynamic solution that stores all your contact details and other relevant business news, including social media links.

Print your vCard QR code on your business cards or share it with your audiences on different platforms.

Content curation and organization

18. ShareIt

Content curation and organization tool

Content curation and discovery tool

ShareIt is an excellent tool for finding the right content for social media, as it helps in curating and discovering content that you can publish across social media platforms.

It helps in brainstorming and gives you ideas for blogs and social media.

19. Feedly

Content curation tool

Web content organization and support

Feedly is a great tool to use to save time in content management and organization.

Shared feeds, third-party connections and support for multilingual content are some of its most well-liked features. 

This social media tool keeps an eye on trending topics on social media, other websites, and YouTube, and this can help you keep up with the trends.

20. Buzzsumo

Social media content discovery tool

Content discovery, curation, and insight

Buzzsumo’s advanced features help you filter curated lists, find influencers, track social media content, and look at content patterns across different social media platforms.

You may find the most popular queries on sites like Amazon, Reddit, Quora, and others by using Buzzsumo.

21. Curata

Content curation software

Intelligent content curation software

Curata, a smart social media tool, makes it easier for you to find good content by constantly adapting to your preferences.

It also helps teams work together by letting you get suggestions for content from your team.

This tool enables you to find relevant content and share it on social media, emails, and your website or blog.

Before sharing or publishing the content, Curata gives you the option to edit it.

It also helps in improving content as it gives SEO and image suggestions.

Social media publishing & scheduling

22. Buffer

Social media analytics platform

Social media scheduling and analytics

Buffer is the best social media marketing tool due to its budget option.

This tool offers the most affordable monthly plans, starting at only $5.

The key features of this tool include a scheduling tool, a link shortener tool, and optimization tools for hashtags, tags, and mentions across social media platforms.

It comes with a browser extension, access to a mobile app, two-factor authentication, social media, and email support, and access to the Buffer community.

A free plan is also available; however, it is limited to three social accounts.

23. Quuu

Social media content platform

Social media content creation and scheduling

Quuu is a social media tool that lets you automatically schedule your content at specific time intervals across social media.

You can find content that is most relevant to your niche for your social media in different topics, as this tool has over 500 categories.

24. CoSchedule

Social media scheduling tool

Social media scheduling and content organization

CoSchedule is an excellent option for social media scheduling and content organization because of its budget and integration.

With this tool, you can schedule your content across social media channels for weeks, months, and years at once.

This tool also supports team collaboration and bulk scheduling.

It makes content management, publishing, and scheduling posts a lot easier.

Social media monitoring and listening

25. Mention

Social media monitoring tool

Social media monitoring and listening

Mention is another valuable tool that helps you thoroughly monitor your marketing campaigns on social media and manage multiple social media platforms.

Its key features include an alert system, monitoring, listening, and a publishing tool.

26. Digimind

Social media listening toolSocial monitoring and insights

Digimind is a social media listening tool that provides you with content from social and online data and insights.

This tool’s primary products are social listening and market intelligence, giving you insightful data that you can use to guide and enhance your marketing strategy.

As a social media listening tool, it allows you to understand the audience’s online behavior.

Its features help monitor the discussions and sentiments most important to your business in real-time across many online sources.

27. Brand24

Brand mention tool

Social listening and brand mention tool

Brand24 is an innovative software that suits companies of all sizes.

This tool offers social insights into what consumers say about your brand online.

On your mentions feed, you can see the audience’s sentiments for you to take action in real-time.

You can also see the brand mentions on the Discussion Volume Chart, which provides full-mention analytics.

Choose the best social media marketing tools for your business and marketing today

A lot of SMM tools exist today with various features.

Each tool has unique features, pros, and cons designed to fit every business’s needs and digital marketing goals.

Best Social Media Marketing Tools in 2024

Social media management

  • Sprout Social
  • Zoho
  • Brandwatch

Social media analytics & reporting

  • Google Analytics
  • HubSpot
  • Hootsuite
  • Keyhole
  • Audiense

Social media automation

  • MeetEdgar
  • Tailwind

Social media team collaboration

  • Loomly
  • Social Pilot
  • Planable

Social media integration

  • Sendible
  • ShareThis
  • Sprinklr

Social media follower increase and reach boost


Content curation & organization

  • ShareIt
  • Feedly
  • Buzzsumo
  • Curata

Social media publishing & scheduling

  • Buffer
  • Quuu
  • CoSchedule

Social monitoring & listening

  • Mention
  • Digimind
  • Brand24

Investing in social media tools for the marketing of your business can boost your brand, overall performance, and online presence.

With the best social media marketing tools, you can focus more on the creative aspect of your social media campaign.

It optimizes marketing efforts, making you more productive, effective, and efficient in executing your social media marketing plan.

Using the best tools will make it much easier for you to reach your social media marketing goals.

Using the right social media marketing tool makes your workflow simpler and better.

And when paired with QR TIGER, the best QR code generator that maximizes your social media strategy potential, you can ace the social media marketing game in 2024.

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