6 Best Video Editors for Marketers

Update:  June 29, 2023
6 Best Video Editors for Marketers

Marketers know all too well the importance of compelling visuals. Videos that tell inspiring stories can foster a deeper connection with audiences and leave an enduring impact.

To create such powerful videos, it is vital to have a video editing software that not only allows access to basic features like trimming raw footage and adding graphics but also includes advanced settings for further customization – enabling marketers to produce top-notch videos ready for YouTube, Facebook, or any other video platform

Countless video editing software options are available, from free and essential tools to high-end professional suites. Choosing the right software is necessary based on your needs, skill level, and budget.

Let’s focus on the top six video editing software solutions that cater to marketers, offering an excellent balance of features, ease of use, and affordability.

6 Best video editors for Marketers

1. Movavi Video Editor


Movavi Video Editor is a user-friendly and feature-rich video editing software perfect for marketers with little to no video editing experience. Its intuitive interface and drag-and-drop functionality make it easy to create professional-looking videos in just a few minutes.

You can choose from various templates, effects, and transitions to enhance your videos and capture the audience’s attention.

Movavi Video Editor also offers robust tools for optimizing video quality, such as color correction, stabilization, and noise reduction. Its export options allow you to save the results in any format and easily share them on YouTube. Vimeo, TikTok, and Google Drive.

With its affordable pricing and strong feature set, Movavi Video Editor is an excellent contender.


7-day free trial
$54.95 for a one-year subscription
$74.95 for a lifetime license

Best for: for marketers looking for a powerful and easy-to-use video editing solution.

2. Openshot


Openshot is free and open-source video editing software that offers a simple yet powerful solution for marketers on a tight budget. Its clean and intuitive interface makes it easy for beginners to navigate and edit their videos.

It supports various video, audio, and image formats, allowing you to work with virtually any media type.

Its extensive library of video effects, transitions, and text options enables you to create polished and engaging videos without breaking the bank. What sets Openshot apart from other free video editing software is its advanced features, such as keyframe animation and 3D titles, which are typically found in premium software.



Best for: Marketers looking for a cost-effective video editing solution without sacrificing quality,


Magix movie studioMAGIX offers a range of video editing software solutions catered to different skill levels and budgets. Their most popular product, MAGIX Movie Studio, is an excellent option if you’re looking for a more advanced video editing tool.

With its wide variety of professional features, such as multi-cam and 360-degree video editing, and motion tracking, you can create stunning and unique videos that stand out.

MAGIX also offers a comprehensive library of templates, effects, and transitions to enhance your videos further. Its intuitive interface and helpful tutorials make it relatively easy for beginners to get started and master its advanced features.

While MAGIX Movie Studio may be more expensive than other options on this list, its powerful capabilities make it a worthwhile investment.


30-day free trial
Annual subscription plans start at $2.99 per month
Perpetual licenses start at $69.99

Best for: Users who want to take their videos to the next level

4. Nova A.I.

Nova ai Nova A.I. is innovative video editing software that uses artificial intelligence to automate video creation. This AI-powered platform is designed specifically for marketers and allows users to create high-quality videos in just a few clicks.

Simply input your video’s objectives, target audience, and key messages, and Nova.ai will generate a video tailored to your needs.

The platform offers a wide range of templates, stock footage, and music, ensuring your videos look professional and engaging. Its intelligent algorithms will also optimize your videos for different platforms, such as social media, email campaigns, or websites, ensuring they perform well across different channels.


Free with watermark and limited features
Paid plans start at $10 per month

Best for: Marketers looking for a cutting-edge video editing solution that saves time and effort

5. Lightworks


Lightworks is the go-to choice for professional video editors in Hollywood, with its tried and tested features faithfully used to bring some of your favorite films to life.

Marketers can benefit from this software, too, with its advanced color correction tools, real-time effects, and multi-cam editing capabilities at your disposal, allowing you to craft visually stunning videos that captivate your audience.

The software is available in both a free version and a pro version, which offers additional features and export options. While Lightworks has a steeper learning curve than other options, its extensive online resources and tutorials make it relatively accessible for beginners.


Free with limited functionality
Annual subscription plans start at $99.99 per month
Perpetual licenses start at $154.99

Best for: Marketers who want to invest in a top-of-the-line video editing software

6. Lumen5


Lumen5 is unique video editing software specifically designed for creating social media videos. Its AI-powered platform lets users quickly and easily transform articles, blog posts, or text-based content into engaging video content.

Simply input your text, and Lumen5 will generate a storyboard with relevant visuals, text overlays, and animations.

Users can choose from a wide range of templates, stock footage, and music to enhance their videos further. Lumen5 also offers advanced editing features, such as adding voice-overs, captions, and custom branding. Its intuitive interface and quick video creation process make it an excellent choice.


Free with watermark and limited features
Annual subscription plans start at $19 per month

Best for: Marketers who need to create social media content regularly.

Tips on editing videos effectively for marketing purposes

Creating engaging and effective marketing videos requires more than just the right video editing software. Here’s how to edit videos effectively for marketing purposes:

1. Tell a compelling story

Crafting an intriguing story is essential when creating a successful video. Utilize visuals, text, and audio to connect with viewers emotionally while effectively conveying your direct messages, leaving them enlightened and inspired by the experience of connecting with your brand.

2. Keep it short and sweet

Attention spans are limited, especially on social media platforms. Aim to keep your videos concise and focused, delivering key messages within the first few seconds to ensure they are seen and understood.

3. Use high-quality visuals and audio

Poor-quality visuals and audio can detract from your message and make your brand appear unprofessional. Invest in a 4K video editor and prepare high-quality footage, images, and sound to create polished, professional-looking videos.

4. Optimize for different platforms

Whatever platform you share your videos on, it’s essential to optimize for the habits and preferences of its users. Create vertical content for Instagram Stories or ensure subtitles are added when sharing to Facebook – taking these important steps will help maximize engagement.

5. Add a QR code

Tap into the power of QR codes to make it effortless for viewers to explore more about your product or service. Point them directly toward an informative landing page or have them sign up for occasional emails with a single scan.

6. Include a clear call-to-action

At the end of your video, include a clear and compelling call-to-action that encourages viewers to take the desired action, whether clicking a link, signing up for a newsletter, or purchasing.

Bottom line

Video marketing is an invaluable asset for businesses of all sizes. By finding suitable editing software and leveraging its features, you can craft compelling videos that build meaningful relationships with viewers while driving conversions -all from the comfort of your office! Invest in video today – it could propel your business forward tomorrow.

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