Color QR code: How to correctly color your QR codes

Last updated:  July 28, 2021

A black and white QR code is so last millennium. Now, you can color QR code using a QR code generator to make them more attractive, on-brand, and scan-able.

Adding color to your QR codes draws more attention from your customers. It also improves your brand image and mobile campaign as colored QR code looks more professional. 

But how do you correctly color QR codes? Let’s learn how to make your QR codes visually appealing. But first, why should you color QR code?

Why is it important to customize and color QR code?

All of us would agree that color influences our daily choices. In the world of consumers, each color resonates with them at a unique level.

color qr code

In the case of branding, the use of color improves brand recognition, and customers make a subconscious assessment about brands within 90-seconds of initial viewing.

According to a Reboot survey, color increases brand recognition by 80%, which is reciprocated by many influential brands.

That being said, a color QR code can strongly affect how a business is seen by visitors and customers.  

It can contribute best to conversions when they reinforce the brand personality, so having the right colors in your QR codes and making sure that your codes are scannable can make a world of difference right off the bat.

That is why knowing how to correctly color QR code is vital. The right color will increase your conversions. And the wrong color will turn people away. 

Related: How to use QR codes on clothing apparel and T-shirts?

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QR code practices: How to correctly color your QR codes

How do you make sure that you correctly colored your QR code? Here are four best practices.

Incorporate your brand or campaign theme

When you add color to your QR codes, you can incorporate your brand or campaign theme. This is to maintain consistent brand perception and identity even in your QR codes.
color qr code

To make your QR code consistent with your brand or color palette, you can color the whole code or only certain parts like the eyes. 

Use contrasting colors

Make sure to pick colors for your background and foreground that are distinctly in contrast with each other. This makes your QR code easy to scan as most scanning apps have difficulty scanning QR codes that are faded or too monochromatic.
color qr code contrast

Moreover, pastel hues that are too soft may come out lighter after printing. So take into consideration to have high contrast colors to your QR code so it’s scannable.

Avoid inverted QR code

An inverted QR code means that the background color is darker than the foreground. This is not easy to read by scanning apps and may result in customers’ frustration.
color qr code inverted

That being said, think about your color scheme when you color QR code. Stick with a light-colored background and dark foreground for a scannable QR code.

Do not over-customize your QR code

Don’t overdo your QR code customization to avoid compromising the overall structure of the QR code especially the Finder patterns.
over customize color qr code contrast

The finder patterns are the large black and white squares in three corners that signal the scanning app that it is a QR code.

Moreover, it also stores the data information that is why it’s important to make it clear.

Finally, make the overall structure of your QR code pattern clean and clear. This includes:

  • the Quiet zone
  • Finder patterns
  • Alignment pattern
  • Timing pattern
  • version information
  • data cells

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Color QR code: How to color your QR code in 7 steps!

  1. Go to
  2. Select the type of feature you want to create
  3. Choose whether a static or dynamic
  4. Click “Generate QR code”
  5. Customize your QR code with your preferred colors or designs
  6. Test your QR code 
  7. Print or distribute your QR code

How to color QR code using a QR code generator 

Before you can customize your QR code with colors in it, you need to use a QR code generator online that offers customization, such as QRTiger.

Here’s how to do it step-by-step!

Go to

In QRTiger, you can choose different types of QR code solutions. To name a few, this includes URL, Vcard, social media, Multi-URL, and so much more.

Select the type of feature you want to create

Are you planning to convert your social media accounts into one QR code or do you plan to convert your audio file into a QR code?
qr code url solutionl

Just choose and tick the type of solution you want to make a QR code for and enter the corresponding data needed to generate them.

Choose whether a static or dynamic

When you color QR code, you can generate it as static or dynamic.

Static QR code does not allow you to edit the information of your QR code once it has been generated.

dynamic static qr code

However, with dynamic QR codes, you can modify or alter the information of your QR code anytime even if it has been generated and printed.

Click generate
generate qr code

To generate a QR code, just simply click the “Generate QR code” button.

Customize your QR code with your preferred colors or designs

After generating, you can color QR code by adding a single color or having a color gradient. You can also customize the eye colors of your QR code.
qr code customization

Plus, you can change the patterns, set the layouts, and add a customizable frame.

Test your QR code

In keeping with your QR code’s scannability and readability, do a quick scan test with your QR code.
scan qr code

Print or distribute your QR code

Where do you want to deploy your color QR code?

Are you planning to print it along with your brand packaging or advertising material? Do you want to distribute it online from your social media channels?

Whether it’s in printed material or online, you can distribute QR code as it is scannable from these channels.

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Color QR code: Make your QR code stand out with colors!

Now that we’ve covered various tips and ways how to correctly color QR code, you’ll now have a head start when it comes to creating your next great QR code.

Start making your color QR code with QRTiger, a QR code generator where you can customize your QR code according to your branding, campaign theme, and desired goal.

Plus, QRTiger’s dynamic QR code allows you to track your QR code scans in real-time and optimize your QR code campaign performance.

For further assistance and to avail of the QR code solutions, you can contact us here.


Can QR codes be colored?

QR codes can be colored. But, avoid making QR codes in inverted colors as it will make it more difficult to scan by QR scanners. Plus, make sure to have proper color contrast when designing your QR codes.
qr code color to avoid

Do colored QR codes work?

Yes, a properly colored QR code works. Make sure that the foreground color of your QR code is darker than its background color.

Do not over-customize your QR code as it might affect its overall structure which could result in difficulty in scanning.

How to make a QR code a different color?

To make a QR code a different color, you need to have a QR code generator to use first. Make sure that it has design options where you can add colors and set the eyes/patterns. After choosing a QR code generator software, click what QR code solution you need to create. Choose whether you want to create a static or dynamic QR code. Click generate then proceed to customize your QR code to add colors. Then test your colored QR codes and start deploying it.

Ultimate Guide to QR code Marketing

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