Color Psychology Marketing and its Effect On Consumer Behavior

Update:  June 08, 2024
Color Psychology Marketing and its Effect On Consumer Behavior

Color psychology in marketing influences how we experience the world around us. Different colors evoke different feelings, impacting how we view a brand or a product. 

Like a maestro orchestrating a symphony, understanding color psychology lets you craft compelling narratives to captivate audiences, spur action, and establish a vibrant connection. 

Since the call for customer-centered content is rising, the study of colors is a great way to transform marketing into a more forward-thinking avenue that factors customer needs. 

Combine colors with tech-savvy tools like QR codes, and your marketing campaigns will surely reach new heights. And with the best QR code generator online, you can have colored QR codes in no time.

It’s time to refine your approach to finding the best action for your business and customers. Read on to learn more about how colors can make or break your marketing.

What is color psychology in marketing?

Have you ever bought an item because its packaging’s color seemed more attractive? Or do you recall feeling drawn to establishments with warm pastel colors?

These are no mere coincidences; you just experienced color psychology in action.

Color psychology studies how colors affect our emotions, perceptions, and behaviors. Marketers use it to create strategies to influence consumer behavior.

Understanding what colors mean in marketing can be your benchmark in wisely choosing a color scheme that reflects your brand personality and strategically designing campaigns.

Warm colors like red, orange, and yellow generally portray comfort, power, or anger. Cool colors like blue, green, and purple commonly exhibit a calming atmosphere or ignite feelings of sadness. 

It is not as clear-cut as reacting angrily to red or feeling relaxed at the sight of blue. This theory suggests that color significantly stimulates emotional and physical reactions, fostering a deeper understanding of human nature.

Whether consciously perceived or not, colors can stir emotions, prompt actions and reactions, and alter people’s thinking, proving themselves a valuable marketing asset.

Take creative uses of QR codes as an example. Marketers today apply colors to their QR codes to attract people’s sights and encourage them to scan.

How to use color psychology in marketing?

QR code color marketing

Colors play a huge part in marketing. Bright, striking colors can catch people’s attention, while cool, subtle ones can provide a calming effect. Each color has a different purpose.

According to an article by Digital Information World titled “How Colors Influence People: The Psychology of Color in Business Marketing,” 93% of buyers focus on a product’s visual appearance.

Meanwhile, 80% of consumers believe color is responsible for brand recognition. These remarkable figures highlight the impact of color on actions and underscores its role in building brand awareness. 

That being said, color psychology is a dominating force in the field of branding and promotions. 

Brands have also implemented this study to design emotional ad campaigns and create a unique identity. The magnificence of these colors touches on the public’s impressions of a business and whether or not it encourages them to decide on a purchase. 

Why choosing the right color palette is important

When it comes to communication, color has a language itself. Therefore, it’s essential to know a list of motivational colors—their meanings and the possible responses they can elicit from people.

Color palettes play a crucial role in marketing for several reasons:

Showcase brand personality

A color is often the first thing people notice in a business and is a vital resource for brand identity. Choosing the right colors that align with the brand’s personality and values makes it easier for companies to communicate with consumers. 

Consistently using a color scheme across marketing collaterals helps build an identity, imprinting the brand into the public’s minds. 

Exhibit a competitive advantage

A distinct color palette can make a brand unique and memorable; thus, color coordination can offer you a competitive advantage in the market.

The key here is spotting the competitor’s color pattern and choosing a distinct palette that can make your brand stand out while still communicating the brand’s intentions. 

Demonstrate campaign visibility 

Colors attract attention. The right choice of colors can influence emotions and actions, which impacts how people engage with your campaign materials.

The use of vibrant or contrasting colors can make or break your enterprise. So, it is essential to know which colors to use for a particular campaign and see which elements complement each other using a visual QR code generator

Color psychology marketing: What do colors mean?

Psychology of colors

Color psychology marketing

The initial view of a brand is usually shaped by color. Deciding which marketing color psychology to use for your collaterals can impact your business. 

Familiarize yourself with these color psychology examples and strategize them in your branding and marketing campaigns. 


This powerful color is associated with action, desire, and energy. In advertising, marketers use red call-to-action buttons to evoke a sense of urgency to consumers. 

Red has also been scientifically shown to make you feel excited and hungry. This has led many food businesses and services, such as Wendy’s and Burger King, to use red as their signature color.


The color yellow illustrates enthusiasm, confidence, and happiness. It’s the color entrepreneurs use to materialize things that exhibit a sense of warmth and optimism, such as stars and smiley faces. 

An intense color like yellow can quickly grab the attention of the public. However, its brightness can also lead to eye fatigue when mismanaged.

One best example of yellow in branding is the iconic Golden Arches logo of McDonald’s. 


This color draws on feelings of trust, serenity, and intelligence. It is usually used by companies that house extensive amounts of data, like Facebook, to give the impression of being a reliable and secure brand. 

In contrast, the color blue also elicits negative nuances such as feelings of coldness and is found to be an appetite suppressant in the color spectrum.


A color reminiscent of nature, green represents life, health, and tranquility. It is also associated with wealth and is used in stores to relax customers and increase decisiveness. 

This color is also exercised in environmental organizations and eco-friendly brands. The shades of green draw out the “green exercise effect” on people who exercise indoors and use a green overlay. 


Orange is associated with fun, positivity, and freedom. It is typically used to inspire a positive attitude, making it a superb option for businesses aiming to motivate and uplift the audience.

Because orange is commonly characterized as an energetic color, this striking color is frequently used in many sports teams’ uniforms and branding.

Among famous brands that use this color is the popular children’s channel Nickelodeon, known for well-loved cartoons like SpongeBob SquarePants.


Purple symbolizes quality, individuality, and sophistication. It can also represent power, independence, and balance. 

It is a color that links the spiritual and the physical worlds. Its mysterious facet invokes a link to the unknown and sacred. 

This color is also used in beauty products, mainly to illustrate femininity, and is primarily used in the women’s movement. 


Black is often used in marketing to evoke power, authority, and elegance. Employing black in your logo or other advertising collateral can make it look sleek and refined.

This color oozes sophistication; that’s why many people opt to wear black when attending a formal event. 

However, this color also embodies oppression, mourning, and death.

How marketers use the color wheel of psychology

QR code branding and advertising

Color psychology marketing taps into consumers’ emotional and physical cues. But how can you apply this theory to your branding and advertising strategies?

Check out the marketing color psychology and branding and how it helps enhance market outreach and brand establishment more effectively.

Elicit emotional response

Use colors to evoke emotions tied to your products or services. If you are a marketer, selecting a color based on the emotional response you want to squeeze out from your target audience is important. 

For instance, you can use red for urgency or excitement, blue for security, or green for relaxation or health.

Take PayPal as an example. From its branding techniques to using blue as its choice of color, the company wants to convey that people can fully trust its services.   

Design interactive campaigns

Explore color combinations and create interactive campaigns for your marketing efforts. Color psychology is a potent tool in any marketer’s arsenal so that you can tailor your color choices according to your campaign objectives.

Decipher the meaning behind colors and create experiences that resonate deeply with your target audience and drive engagement.

Add an element of surprise to your promotion drives using a customized digital signage QR code for your campaigns.

Sight McDonald’s Share a Smile Campaign as a case in point. They have deployed QR codes on their billboards and packaging materials. When scanned, hidden messages and personalized coupons are revealed, turning every purchase into jazz moments. 

Offer color-coded deals

You can assign specific colors and adapt a color scheme to seasonal offers or discounts in your marketing efforts.

This visual cue can help customers associate colors with particular deals, making it easier to remember and entice them to scan offers. 

Pro tip: Try using a coupon QR code and fine-tune your outreach strategies with ideal color choices for your deals. 

Create a brand color palette

Besides design, you should dedicate time to choosing a color palette when branding your business. 

Your color palette should visually represent your brand’s personality and core values. An aesthetician brand might opt for light pastel colors, while a children’s book business might choose bright and lively colors. 

If you want people to remember your brand by its color, you want to ensure uniformity and relevance of your color scheme across the board. Think of the instantly recognizable Tiffany & Co. turquoise-colored jewelry boxes. 

They have meshed the color into their branding, and its success made the color represent their company. People even named the iconic hue as Tiffany blue, which transpired to be recognized globally. 

Foster branding harmony

customized QR code brand identityColors have varying meanings that may not align with your goals and values and might become a tipping point for your pursuits.

Therefore, it is important to choose colors that harmonize well with your objectives and aspirations. Talk about the harmony of colors; the color wheel is a valuable tool for determining which colors blend well. 

But here’s a friendly reminder: Some colors may not work when combined, so you must also choose hues that will bring wonderful color harmony. 

Consider brown-orange and red-purple as examples of clashing colors—colors deemed to have unrelated color properties. It would be unwise to implement these into your branding plans. 

Two well-liked color combos trending today are royal blue & peach and lavender & teal. These color fusions exude a well-balanced and quintessential mix of colors, making them a favorite choice among the youth. 

Pro tip: Employ a customized QR code to get your brand known. Use a QR code generator that lets you play with your QR code’s color combinations.

Color psychology marketing with QR codes

No longer just black and white squares, you can now splash QR codes with a rainbow of possibilities. This opens up a new dimension in marketing, where the right color choice can be a defining moment for your business. 

You’ll need the best custom QR code generator with color to inject a hint of vibrant charm into your QR code. And with QR TIGER’s rich selection of customization features, you can make that happen.

Using color psychology can help with brand identity and recognition, and adding colors to your QR code contributes to the best conversions when applied consistently to all your marketing materials.

You wouldn’t want to confuse your customers, right?

Customizing your QR codes with the right colors makes them attractive and increases the chances of scanning activity. Our study reveals that businesses get up to 40% more scans—a staggering figure to consider for your operations. 

Think of a vibrant red QR code embellished on a discount voucher, screaming “Don’t miss out!” or a calming blue creative QR code design nestled on a health product label, whispering reliability assurance.

Each color becomes a silent conversation, nudging the people towards curiosity and engagement. 

How to create a custom-colored QR code with QR TIGER QR code generator for FREE

QR TIGER is a wise choice for adding a splash of color to your QR codes, improving their visibility, and increasing the chances of getting scanned.

With its easy-to-use customization feature, you can have a custom-colored QR code in less than a minute.

Here’s how to create a QR code for your colorful marketing campaigns:

  1. Go to QR TIGER and select any of our free-to-use QR code solutions.
  2. Input the required information. 
  3. Select Static QR and click Generate QR code. 
  4. Customize your QR code and align it with your brand identity. You can change its pattern style and eye shape, use a frame with a call to action, and add a logo.

Most importantly, you can change your QR code’s colors to match your intended purpose.

  1. Run a test scan to see if your QR code works. Click Download to save your customized QR code.

This action will redirect you to our Plans & pricing page. Simply scroll down and enter your email, and you’ll receive your free generated QR code.

You can sign up for our freemium plan, which has unlimited static QR codes and three dynamic QR codes, each with a 500-scan limit. You’ll only need your email to sign up.

You may also upgrade to any of our affordable plans anytime to access dynamic QR code solutions and advanced features like real-time scan tracking and generating QR codes in bulk.

Harness color psychology to your advantage with QR TIGER

What works for other brands might not work for you. Color psychology in marketing can be a powerful tool, but remember that it’s just one element of a comprehensive marketing strategy. 

So, it is crucial to explore and find out what colors are suitable to amplify your business identity and reach. Once you’ve figured this out, integrate these hues with other marketing collaterals. 

Study the meanings of colors and help your enterprise better attract and connect to your ideal customers. Blend the power of color psychology and QR codes using QR TIGER, the best QR code generator online. Start your freemium account or get your QR code plan today.

Brands using QR codes

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