Customizing QR Codes: Is it a good thing or a bad thing?
Barcodes serves as a link between the internet. But offline worlds criticize barcodes a few years ago. This is due to their black-and-white appearance, which features black checker boxes against a white background.Fortunately, you can now personalize QR codes in a unique fashion while maintaining their scannability accuracy.
QR codes do not have to be dull and boring with today’s technology because there are various QR code generators available that can build a well-customized QR code with a logo and design that corresponds with your objective.
Brands that have integrated customized QR codes as a major part of their branding
Kinder Joy and Applaydu
Kinder Joy teamed up with Applaydu, a free edutainment app that allows kids to write stories and build their own imaginative worlds.There are edutainment mini-games, augmented reality experiences, visual arts and crafts, storybook builders, bedtime stories to read, and much more in the app.
Furthermore, there are various methods for you and your child to access the app’s surprises. One of these options is to buy a Kinder Joy egg and scan the QR code on the booklet.
Emart, Korea’s largest shopping mall, uses 3D QR code sculptures to boost sales and revenue during the lunch hour, from 12 p.m. to 1 p.m., every day. They used this strategy since they noticed a significant reduction in sales during this period.
Fortunately, during the campaign period, their sales jumped by 25% during lunchtime.
The popular Emart “Sunny Sale” campaign involves an arrangement of a series of QR codes called “Shadow” that are dependent on the peak of the sun for optimum viewing and you can only scan it at noontime every day, after which the pattern of the shadow changes.
Klarna’s Fashion Show
Klarna Bank AB, also known as Klarna, hires ten models to walk the pink catwalk. The models’ dress themselves entirely in pink robes and QR codes.
If you’re paying in-store, press “scan” from the Starbucks app’s home screen when you’re ready to pay. Then choose “scan only,” point your device at the QR code, and pay with cash or credit or debit cards.
Taco Bell, a California-based American fast-food chain, has included QR codes on its newest 12-pack goods. Mobile, radio, in-store signage, web, television, and social media are all part of a 360-degree marketing plan.
On the box, each QR code includes a tag line that explains what it does and how to unlock the information.
QR code solutions for brands to make interactive ads that convert
Social Media QR Codes to Maximize the Online Visibility of Your Business
When you own an online business, you definitely want to get a large number of followers in order to promote traffic, engagement, and, of course, sales.
A Social Media QR code, which is a form of QR code that can integrate all of your social media profiles and other digital resources into a single code, can help you with that.
People may simply like, follow, and subscribe to your social media profiles using this QR code.
If you customize your QR codes well, it can significantly increase the number of your followers.
The App Store QR code is a sort of QR code that can direct scanners to a landing page where they can automatically download an app.These are dynamic QR codes with a brief URL included in them. In other words, the logic behind the URL is implemented the instant you click and activate it on your smartphone device.Software companies can now personalize an App Store QR code by including their software or program branding and a compelling call to action!
Interactive and Customized Landing Page for eCommerce Using H5 QR Code
In eCommerce, businesses can frequently utilize H5 pages, especially when promoting a sale. Businesses online can use the H5 technology to create their own marketing strategy to their customers using their smartphone devices.
By scanning this type of QR code with their smartphone devices, businesses may direct customers to an optimized landing page for smartphone users that has the information that has been encoded on it.
Also, you can customize the H5 QR code just like the other types of QR code solutions.
URL QR Codes to Redirect Scanners to a Link or Online Information
Users can include their URL QR code in their books, brochures, booklets, and other printed materials. They may redirect a dynamic QR code to any website without printing another QR code, making it easier.They can digitally communicate more information while saving space in their print materials by using a URL QR code.
Video QR codes for product packaging
Marketers can include video QR codes on product packaging to provide information about the product. Any customer can scan the QR codes embedded in the packaging to access a video or a short story about the product.
The QR code will direct the scanner to a specific landing page where they can reorder a product. This is a fantastic opportunity for marketers to promote their products without the use of printed advertisements.
A user can also create a video QR code in three different ways. The first method is to use a QR code with a URL to indicate where you store the videos online, such as on Dropbox.
Second, if the user keeps the video on his or her computer, he or she can create a video QR code using File QR code. Finally, there is a YouTube QR code if the user wishes to share his film from YouTube.
QR code for image gallery to display multiple images
When scanned with a smartphone device, an Image Gallery QR code embeds and displays multiple images on the user’s smartphone screen.
You can commonly use this QR code solution for product packaging, photographer portfolios, tourism and travel, business services, events, and others.
You can use the H5 QR code solution to generate an image gallery QR code and click on the slider images.
File QR Codes for Entrepreneurs
When it comes to a business, file QR codes have several advantages. However, only a few people understand how to use QR codes when sharing files. Whether it’s an office document or a business inventory record, a QR code can secure and protect these documents.
You can use a file QR code to easily access a variety of business documents such as invoice numbers, repair records, employment contracts, and accounting documents.
As a result, file QR codes play an important role in allowing businesses to efficiently share enterprise documents and market their products and services by scanning a QR code from their smartphone devices, which redirects them to the business’ website and other information.
A Multi-URL QR Code is a dynamic QR code that people use to guide and redirect users to multiple URLs based on their 1. time, 2. location, 3. number of scans, and 4. language. (The user must generate 1 QR code per feature)
The multi-URL QR code solution comprises of multiple URLs that can redirect the scanner to multiple landing pages using one QR code.
Why should you create a dynamic QR code for your branding?
People commonly use QR codes on product labels and packaging as monochromatic colors for numerous years. If you try to check your purchase, these codes are likely to be printed on the labels.
Dynamic QR codes are QR codes that is both flexible and advanced. Using a dynamic QR code saves you time, effort, and money since you can alter and edit the content at any moment, even after the QR code has been printed.
Dynamic QR codes are commonly used in businesses and marketing since they can not only modify their information but also track how many times they are scanned as well as its scanners’ location and device.
Dynamic QR codes, on the other hand, are advanced and versatile QR codes that were created as a new generation marketing tool to target clients while keeping things interesting and exciting.
Below are some of the best features of a dynamic QR code has:
With a password protected feature
Comes with an email notification feature
Has an expiry feature, and;
Integration to google tag manager feature, Zapier and HubSpot
Tips On: How to Make QR Codes a Major Part of Your Branding Successful
QR codes promote innovation, however any new tool must be constantly developed and new ideas must be incorporated in order to sustain and improve its effectiveness.
The following are some things to think about before customizing QR codes for use in your marketing campaign.
Be Informative on your landing page
Unfortunately, most business cards, brochures, invitations, and other printed materials feature QR codes that provide no additional information.
You’ll only see a plain QR code with no indication of what’s inside. As a result, new users may be unaware of what they are missing, resulting in low scan rates.
If you’re offering a coupon, discount, promotional code, or further information about your business or product, make sure to include enough information.
Include A Call-To-Action Button.
Who wants to scan a QR code and have no idea where it will take them? The key to increasing client curiosity and interest is a good and interesting call-to-action.People will scan your code and see what your brand has to offer if you have a quick and succinct call-to-action. “Scan to see offers” or “Scan for a chance to win tickets” are two examples of QR code call-to-actions.
The concept of customized QR codes is similar to previous advertising initiatives. The key to taking action is to add efficient value to the product. Without a doubt, I’ll demand something in exchange for my valuable time spent scanning a QR code.Large brands, for example, can use the QR code to include additional product information, coupons, special discounts, and promotional codes.
People are more interested in personalized branded QR codes than in black and white QR codes. You can even round your QR code by clipping the rectangular points off.
Because of QR codes, error tolerance is feasible. Remove the code’s center and replace it with your brand’s emblem or a specific image to attract a larger audience.
You can also change the pixel colors to match your company’s color scheme. A QR code that matches your brand’s identity and communicates well is definitely get more scans than the traditional ones.
Customers will feel recognized if you add this personal touch to your customized QR codes.
Make your landing page optimized for smartphone users
Because mobile phones scan QR codes, it’s critical that users receive info that’s customized for them; this improves readability and so enhances customer engagement.When you provide material that is specifically customized for mobile phones, the likelihood of users scanning your code increases.
Analyze and tweak your campaign on a regular basis for better results.
When it comes to your business, you are not bound by limitations, especially when it comes to emerging technologies. As a result, modifying the text of your QR code can help you improve the effectiveness of your marketing effort.
If you’ve followed all of the steps and used all of the measuring methods, you’ll be able to choose what type of content, design, or strategy is best for your audience.
Using dynamic QR codes is the best solution. With dynamic QR codes, you can track your data.
By looking into demographics, you may modify and recalculate strategies to make them more interesting and more engaged.
Make new choices without hesitation; every marketer wants to be one step ahead of the pack. As a result, your clients will be more willing to forgive you for doing something novel.
Why should you use customized QR codes as part of your business identity?
To boost sales you can use QR codes, drive more traffic to a website, and engage customers by providing added value to certain items or services.
Users may have access to unique contests, promotional codes, discounts, free giveaways, or coupons as a result of this added value.
Furthermore, they provide users with additional information about your brand and help them trust your identity. For instance, if you own a food firm, why not use a customized QR code to give your consumers detailed information about the nutrition of each product, or give them access to reviews from previous customers who purchased that product?
In a literal sense, it aids in having a better influence on your brand in front of your audience, which in turn aids in boosting your market credibility and, as a result, increasing sales.
Here are some more advantages to use a graphic and customized QR code to promote your business.
When compared to ordinary QR codes, customized QR codes are far more appealing and beautiful, allowing users to scan them more frequently.
You can update information, discount options, promotional coupons, and other things with a customized QR codes at no extra cost.
Without investing a dime, you may maintain a consistent relationship with your clients by using new information on the same QR code.
Because people scan QR codes more frequently, you can easily engage with your audience. It also serves as a gateway to increase web traffic.
What could be better than a cool QR code design on your brochures, business cards, event invitations, visiting cards, and restaurant menus? Your audience will be able to learn more about your brand this way.
To put it another way, both normal and customized QR codes can provide your buyers, clients, or audience with a wealth of information.
“How many people are going to scan your product?” is the true question. In this situation, brands who use graphic QR codes have a higher level of customer engagement.
According to research, a customized QR code can increase scans by more than 48 percent. They can be a simple approach to reach a large number of smartphone users while also keeping your business on the cutting edge of technology and marketing.