Customized QR Codes: Get Your Brand Known

• Customized QR codes strengthen brand identity by combining your logo, brand colors, and unique design elements, making your QR code more recognizable, trustworthy, and memorable than standard black-and-white ones.
• Leading brands use QR codes to drive engagement and strengthen campaigns. Kinder Joy used QR codes for its edutainment app—Applaydu; Korean Emart displayed a huge 3D QR code to boost sales; Klarna turned QR codes into a shoppable fashion runway experience; Starbucks streamlined payments and rewards; and Taco Bell connected product packaging to digital content as part of a 360-degree campaign.
• Customized or branded QR codes support a wide range of marketing goals. Businesses use them to drive website traffic, grow social media followers, increase app downloads, share videos and product info, deliver digital files, and create personalized customer journeys with dynamic QR solutions.
• Custom QR codes work across many business use cases, including packaging, retail promotions, restaurant menus, events, business cards, and customer feedback campaigns.
• Creating a branded QR code is simple: use a QR code generator with customization, choose a QR type, add your content, customize the design with your logo and brand style, then download and deploy it across your marketing channels.

Table of Contents

Both traditional and creatively customized QR codes are among the many ways to connect your online brand content with people on offline mobile platforms.

In marketing, a businessman, entrepreneur, or marketer must explore all possibilities to attract a possible audience or market to a brand’s online presence.

Significantly, an increasing number of people are using their smartphones to track their preferences.

As a result, an effective and efficient marketing strategy must include attracting clients through the brand's presence.

It’s good that a visible QR code with customized branding can help you do that.

QR code for branding: Is a branded QR code a good or bad thing? 

Barcodes serve as a link between the internet. But offline worlds criticized barcodes a few years ago.

This is due to their black-and-white appearance, with black check boxes on a white background. Fortunately, you can now uniquely personalize QR codes while maintaining their scannability accuracy.

QR codes do not have to be dull with today’s technology because various QR code generators are available that can build a well-customized transparent QR code with a logo and design that corresponds with your objective.

With this QR code innovation, it's extremely easy to incorporate your customized branding elements to your QR code campaigns.

Brands using customized QR codes as a significant part of their branding

Here are some inspiring QR code ideas for businesses that have successfully leveraged this technology:

Kinder Joy and Applaydu

Kinder Joy teamed up with Applaydu, a free edutainment app that lets kids write stories and build their own imaginative worlds.

Furthermore, there are various methods for you and your child to access the app’s surprises.

One option is to buy a Kinder Joy egg and scan the brand QR code on the booklet.

Korean Emart

Emart, Korea’s largest shopping mall, uses 3D QR code sculptures to boost sales and revenue daily during the lunch hour, from 12 p.m. to 1 p.m.

They used this strategy after noticing a significant reduction in sales during this period.

Image Source

Fortunately, their sales jumped by 25% during the campaign period, especially at lunchtime.

The popular Emart “Sunny Sale” campaign involves arranging a series of QR codes called “Shadow” that depend on the sun’s peak for optimum viewing.

You can only scan it at noontime every day, after which the pattern of the shadow changes.

Klarna’s Fashion Show

Klarna Bank AB, also known as Klarna, hires ten models to walk the pink catwalk.

The models dress entirely in pink robes, carrying the Klarna-branded QR code.

Image Source

Customers who scan the QR codes will be directed to a landing page that reveals the model’s outfit.

Starbucks

Starbucks Corporation, a worldwide coffeehouse business based in the United States, is experimenting with using QR codes as a new way to pay and earn stars.

Image Source

Suppose you’re paying in-store; press “scan” from the Starbucks app’s home screen when you’re ready to pay.

Then choose “scan only,” point your device at the QR code, and pay with cash, credit, or debit cards.

Taco Bell

Taco Bell, a California-based American fast-food chain, has included a QR code with branding on its newest 12-pack goods.

Mobile, radio, in-store signage, web, television, and social media are part of a 360-degree marketing plan.

Each QR code on the box includes a tagline that explains what it does and how to unlock the information.

QR code solutions for brands to make interactive ads that convert

Link page QR codes for better online visibility

When you own an online business, you want to get many followers to promote traffic, engagement, and sales.

A Link in Bio QR code, which is a form of QR code that can integrate all of your social media profiles and other digital resources into a single code, can help you with that.

Using this QR code, people may simply like, follow, and subscribe to your social media profiles.

With QR TIGER, you can easily make your QR code unique with its QR code customization tool. This way, you can significantly increase your follower count.

App store QR code for increased app downloads

The App Store QR code is a QR code that can direct scanners to a landing page where they can automatically download an app. 

These are dynamic QR codes that include a short URL.

In other words, the URL's logic is executed the moment you click it and activate it on your smartphone.

Software companies can now personalize an App Store QR code by including their software or program branding and a compelling call to action.

Landing page QR code for an interactive and no-code web page

Businesses can use the landing page QR code to create custom pages in eCommerce, especially when promoting a sale.

Companies can use the landing page solution to create a marketing strategy for their customers on smartphones.

By scanning this type of QR code with their smartphones, businesses can direct customers to an optimized landing page for smartphone users with the information encoded.

Also, you can customize the landing page QR code, just like the other types of QR code solutions, to incorporate your branding elements, such as a logo.

URL QR codes to redirect scanners to a link or online information

Users can include their URL QR codes in their books, brochures, booklets, and other printed materials.

They may redirect a dynamic QR code to any website without printing another QR code, making it more accessible.

They can share more information digitally via a QR code while saving space in their print materials.

Video QR codes for product demos and tutorials

Marketers can include video QR codes on product packaging to provide product information.

Any customer can scan the QR codes embedded in the packaging to access a product demo, a step-by-step tutorial, or a short story about the product.

This is a fantastic opportunity for marketers to promote their products without traditional print advertising.

A user can also create a video QR code in three different ways.

The first method uses a QR code with a URL pointing to where you store the videos online, such as Dropbox.

Second, if the user keeps the video on their computer, they can create a video QR code using a File QR code.

Finally, there is a YouTube QR code for users who wish to share their film on YouTube.

QR code for image gallery to display multiple images

When scanned with a smartphone, a QR code in an image gallery embeds and displays various images on the user’s screen.

You can commonly use this QR code solution for product packaging, photographer portfolios, tourism and travel, business services, events, and 

You can use the landing page QR code solution to generate an image gallery QR code and click on the slider images. 

File QR codes for digital files

In business, file QR codes offer several advantages.

However, few people understand how to use QR codes when sharing files.

A QR code can secure these documents, whether they're official documents or business inventory records.

You can use a file QR code to easily access various business documents, such as invoice numbers, repair records, employment contracts, and accounting documents.

As a result, file QR codes play an important role in allowing businesses to efficiently share enterprise documents and market their products and services by scanning a QR code from their smartphone devices and redirecting them to the business’s website and other information.

Multi-URL QR codes for businesses

A Multi-URL QR Code is a dynamic QR code that people use to guide and redirect users to multiple URLs based on their 1. time, 2. location, 3. a number of scans, and 4. language. (The user must generate 1 QR code per feature)

The multi-URL QR code solution allows multiple URLs to redirect the scanner to different landing pages via a single QR code. 

Why should you create a dynamic QR code branding campaign?

People have used QR codes on product labels and packaging as monochromatic colors for years.

These codes will likely be printed on the labels if you check your purchase.

Dynamic QR codes are QR codes that are both flexible and advanced.

Using a dynamic QR code saves you time, effort, and money since you can alter and edit the content anytime, even after the QR code has been printed.

Dynamic QR codes are commonly used in businesses and marketing because they can not only update their information but also track how many times they are scanned and the location and device of the scanner.

Dynamic QR codes, on the other hand, are advanced, versatile tools created as a new-generation marketing tool to target clients while keeping things interesting and exciting.

Below are some of the best features of a dynamic QR code:

• Editable
• Trackable
• Password protection
• Email notification
• Expiry feature
• Integration with Canva, Google Tag Manager, Zapier, and HubSpot

How to make QR codes a major part of your branding

Follow the pro tips on customizing QR codes:

Be informative on your landing page

Unfortunately, most business cards, brochures, invitations, and other printed materials feature QR codes that provide no additional information.

You’ll only see a simple QR code that doesn't indicate what’s inside.

As a result, new users may be unaware of their missing items, leading to low scan rates.

If you’re offering a coupon, discount, promotional code, or further information about your business or product, make sure to include enough information.

Include a call-to-action button

Who wants to scan a QR code without knowing where it will take them?

A clear, compelling call to action is key to increasing client curiosity and interest. 

If you have a quick and concise call to action, people will scan your code and see what your brand offers.

“Scan to see offers” or “Scan for a chance to win tickets” are two examples of QR code call-to-actions.

Increase the value of your QR code

The concept of customized QR codes is similar to previous advertising initiatives.

The key to taking action is to add efficient value to the product.

Without a doubt, I’ll demand something in exchange for my valuable time spent scanning a QR code. Large brands, for example, can use the QR code to include additional product information, coupons, special discounts, and promotional codes.

Unique design

People are more interested in personalized, branded QR codes than in black-and-white ones. So don’t be afraid to customize your QR code shapes, patterns, and colors.

You can even round your QR code by clipping off the rectangular corners.

Because of QR codes, error tolerance is feasible.

Remove the code’s center and replace it with your brand’s emblem or a specific image to attract a larger audience.

You can also change the pixel colors to match your company’s color scheme.

A brand QR code that aligns well with your identity and communicates well is getting more scans than traditional ones.

Customers will feel recognized if you add this personal touch to your branded QR codes.

Optimize landing page for mobile phone users

Because mobile phones scan QR codes, users must receive customized info; this improves readability and enhances customer engagement. The likelihood that users will scan your code increases when you provide content specifically tailored for mobile devices.

QR code testing

Even though our free personalized QR code generator generates the best QR codes, some intricate designs will be difficult to scan.

Over-customizing your graphic QR codes is all too easy.

Some colors may not work well together, and always make sure the foreground and background colors complement each other.

As a result, you should test your QR code on various scanners because you don’t want your customers to get a blank page or an error.

Check that the code is scannable and readable, and that the content it shows is.

Isn’t it true that you don’t want a grumpy audience?

Analyze and tweak your campaign regularly for better results

When it comes to your business, you are not bound by limitations, especially when it comes to emerging technologies.

As a result, modifying the text on your QR code can improve the effectiveness of your marketing effort.

If you’ve followed all the steps and used all the measuring methods, you’ll be able to choose what type of content, design, or strategy is best for your audience.

Using dynamic QR codes is the best solution. With dynamic QR codes, you can track your data.

By looking into demographics, you may modify and recalculate strategies to make them more exciting and more engaging.

Make new choices without hesitation; every marketer wants to be one step ahead of the pack.

As a result, your clients will be more willing to forgive you for doing something novel.

Why should you use customized QR codes as part of your business identity?

You can use QR codes to boost sales, drive more traffic to a website, and engage customers by adding value to specific items or services.

Users may have access to unique contests, promotional codes, discounts, free giveaways, or coupons as a result of this added value.

Moreover, they provide users with additional information about your brand and help them trust your identity.

For instance, if you are a food manufacturer, why not use a custom QR code to give your consumers detailed information about each product’s nutrition or access reviews from previous customers who purchased that product?

In a literal sense, it helps you have a stronger influence on your brand in front of your audience, which, in turn, boosts your market credibility and, as a result, increases sales.

Here are some more advantages to using a graphic and customized QR code to promote your business.

• Compared to ordinary QR codes, customized QR codes are far more appealing and visually appealing, encouraging users to scan them more frequently.
• You can update information, discount options, promotional coupons, and other things with a branded QR code at no extra cost.
• Without investing a dime, you may maintain a consistent relationship with your clients by using new information on the same QR code.
• Because people scan QR codes more frequently, you can easily engage with your audience. It also serves as a gateway to increase web traffic.
• What could be better than an excellent QR code design on your brochures, business cards, event invitations, visiting cards, and restaurant menus? Your audience will be able to learn more about your brand.

To put it another way, both standard and customized QR codes can provide your buyers, clients, or audience with a wealth of information.

“How many people are going to scan your product?” is the question. In this situation, brands that use graphic QR codes have higher customer engagement.

According to research, a branded QR code can increase scans by more than 48 percent.

They can be a simple approach to reaching many smartphone users while keeping your business on the cutting edge of technology and marketing.

Most asked questions

Are customized or branded QR codes still scannable?

Yes, customized QR codes or QR codes with your logo and design elements are still scannable. Make sure to follow best practices and tips for customizing your code to ensure scannability. Remember the golden rule: do not over-customize, and always test it first to make sure it works properly and lands on the right page.

Are customized QR codes free?

Yes, most QR code generators online let users customize QR codes for free. QR TIGER is the best free QR code generator, with an easy-to-use customization tool. They allow full QR customization to all QR code types.

What can I customize in a QR code?

You can add your own logo, choose colors (for eyes and pattern), select eyes and pattern styles, frames, and call to action text. You can also choose a white or transparent background for seamless printing or choose solid or gradient colors.

Do customized QR codes get more scans?

Yes, branded or customized QR codes gets 70% more scans. Based on our new industry report, users are more drawn to scan your code if it has content previews, verified branding, and an official logo. These are trust-boosting elements that help you get more scans.

Can I still change the design after generating my QR code?

Yes, with QR TIGER's dynamic QR codes, you can redesign or change your QR code's style anytime using the "Edit QR design" feature.

Create a branded QR code with QR TIGER today

Do you want your QR codes to stand out? Use branded QR code campaigns now. 

Replace the typical forms of your QR code with a custom color. Individually customizing the corner parts and the body is possible.

Make your QR code more appealing by adding a logo; you can choose one from your gallery or submit your own.

You can also use a template from the template collection as a starting point.

Visit QR TIGER free QR code generator now to learn more about how to customize QR codes.