As a total of 142 million Americans are estimated to use coupons in year 2021 and beyond, how can the use of QR codes accelerate the shoppers’ coupon hunting?
One of the many reasons businesses have established a strong relationship with their customers is because of the promos and discounts they give to them.
With today’s modern technological integration, they strengthen their coupon deployment to their loyal customers.
And one of these technological tools they consider is the use of QR codes. If you are a retailer or shop owner and you want to start your couponing mechanics with QR codes, here are the following QR code basics that you need to be made aware of!
Keep reading to know more!
Table of Contents
- What is a Coupon QR code?
- How to make a Coupon QR code?
- Use cases of Coupon QR codes
- Benefits of using Coupon QR codes
- Coupon QR codes – digitizing coupons with the use of QR code technology!
What is a Coupon QR code?
A Coupon QR code is a QR code solution that enforces the use of digital coupons for customers to redeem the discounts offered.
There are three main different types of coupons that retailers and businesses can employ in their sale promos.
This type of coupon QR code is one of the most common ones. As some of the coupons you redeem can have a 5 up to 24-hour validity, using it can help businesses increase their sales by letting their customers be bounded by time-limited coupons.
Free Shipping Coupon
As online shopping is becoming dominant these days, shipping products from the seller right to your door can be expensive. Because of that, shops that offer product shipping are employing the use of free shipping coupons to their customers.
Patron’s Special Discount coupon
The patron special discount coupon is honored by businesses to their customers who have always do business with them for a long time. This type of coupon is specially made as to their means of saying thank you to them.
How to make a Coupon QR code?
To make a coupon QR code, here are 6 simple steps that you can follow.
1. Go to www.qrcode-tiger.com
The first thing you need to do to create your coupon QR code is by opening a reliable QR code software like QRTiger.
QRTiger is a functional and minimalistic QR code generator with an ad-free interface that allows people of all ages to generate their QR codes without any interruptions.
This QR code maker has two notable factors that a user must look at when partnering with one: credible to make legit QR codes and multiple options for use.
2. Select the category you want to embed your coupon
After opening the QR code generator, continue selecting the category you want to embed your coupon with. As the QR code embedding depends on the data you have, here are some QR code categories that you can consider using.
URL – If you want your customers to directly redeem their discount when scanning the QR code to a URL, then generating a URL QR code is the best one to use.
File – if you want your customers to download and print a coupon, then uploading a coupon file into a QR code is a great way to do it.
H5 page – if you want to run a mini-program for your customers before they can redeem the coupon, the use of an H5 page is best for it.
Multi-URL – For time-bounded and location-based coupons, the use of the Multi-URL QR code category is the best for usage.
To create one, you select the time field and proceed. Once you have decided on the QR code category, you fill in the required fields.
Now that you have picked the suitable QR code category for your coupons, you can proceed with generating your QR code. For a more secure and longer QR code usage, we recommend you to generate it as a dynamic QR code.
4. Customize your QR code
Once you have generated your QR code, proceed in personalizing it by selecting a set of themes and designs or make your own by choosing the set of patterns, colors, and eye shapes. For greater brand recognition, you can add your logo and call to action to get more scans.
5. Run a scan test
After customizing it, run a scan test to ensure the QR code redirects to the right content and early detect any errors. In this way, you can avoid a couponing disaster in your shop.
6. Download and deploy your QR code
Once you are satisfied with your scan test, you can continue downloading and deploying your QR code. If you are planning to print them, downloading them in SVG format is the best way to go.
This format is built for maintaining high-quality QR code output.
Use cases of Coupon QR codes
As couponing is one way for customers to save money when purchasing something, the use of coupon QR codes are can be seen in these 5 notable use cases.
One way to get your readers to buy the books you are selling is by giving them a coupon with a reasonable discount.
Restaurants and bars
Aside from the delectable delicacies diners always enjoy when dining, they also love to dine at a certain percent off with the food they love. Because of that, restaurants and bars are offering coupon QR codes for their loyal diners.
Retail and Wholesale shops
People love to shop at a store that offers freebies and discounts for them. To increase the retail and wholesale shops’ product sales, putting up freebies or discounts for every item they buy at a certain number is one way to put it up.
By placing coupon QR codes in their products, they can let their customers hunt for the best deals at their shop.
Purchasing a product software can be pricey. As some of the software sold require a yearly or monthly subscription, some software companies are putting up subscription sales into their products.
To add an element of surprise for the discounts they offer, some of them put a coupon QR code for it. Through the use of it, their customers can be elated in scanning a discount they can avail.
Coupons before are made to discount people in buying essential consumer goods. As technology progresses, the use of coupon QR codes is added in their paper bundles for customers to scan and redeem.
Because of their innovation for it, many consumable brands can faster sell their products.
Benefits of using Coupon QR codes
Aside from giving your customers a percentage off their purchase, here are 5 other benefits that coupon QR codes can give.
Fasten Coupon hunting
Since the integration of coupons in the products found in the market, coupon hunters can’t get enough of collecting the coupons. Because of their coupon hunting gist, coupon QR codes are made. By just placing them on their website and flyers, coupon hunting fastens.
Optimized for mobile use
Coupon QR codes are optimized for mobile use. As most of the consumers own a smartphone, using a coupon QR code is great for them to use and redeem.
Promotes dual-platform marketing
QR codes can bridge two dominant marketing platforms, print, and digital. With the use of QR codes in their sale promos, you can extend your business from print to digital platforms.
Unlike the use of physical coupons, generating a QR code for it costs lesser. As the use of them can save you enough funds for your next launch, creating one for your sale is great.
Editable and can the scans are trackable
One thing coupon QR codes are great for businesses is that they can be edited and measured. As measuring the performance of the sales made is important, the use of QR codes are great to use.
With the use of dynamic QR codes, you can track your QR code in real-time and know which area is the most scans taken from.
Tips on how to make the most out of your coupon QR code
To make the most out of your coupon QR code, QR code experts recommend these 4 useful tips.
1. Keep a visually appealing QR code look
To increase your QR code impressions and scannability rate, QR code experts recommend users keep their QR codes have a visually appealing look.
For you to have a visually appealing QR code look, choose the best color palette for your QR code. To select the best color palette, a color contrast rule is made.
The rule states: the foreground color is always should be darker than the background color. Also, they discourage you to use light colors such as yellow, and other pastel colors.
2. Consider the right QR code size and placement
To easily scan your QR code, QR code experts recommend choosing the right size and placement. In selecting the right QR code size for paper, the minimum QR code size is 3 cm by 3 cm (1.18 in x1.18 in).
For a better scanning position, it is best to place your QR code at an eye level and in areas where it will experience no crease or fold.
3. Make a professional-looking QR code by customizing it
To make your QR code look professional, QR code experts encourage users to attach their logo and call to action to the QR code design.
Through this, customers will know where the coupon QR code belongs to and what is the QR code about. Also, they can learn what information they can
4. Always print high-quality QR code outputs
To avoid having a pixelated or blurred QR code output, printing them in a high-quality format is the best way to go.
For you to print one, QR code experts recommend you to download your QR code in SVG or EPS format.
Coupon QR codes – digitizing coupons with the use of QR code technology!
Since the method of couponing has shifted towards the digital era, the use of QR codes has become one of the businesses’ way to make their coupons.
Because of its usefulness to them, they can deliver a new way to deliver their gratitude to their customers.
With the help of a professional QR code generator, businesses can digitize their coupons and introduce a new way on how they can redeem their surprises.