What QR code solutions can you use for your print ads?
QR codes allow you to redirect the scanners to various content. You must choose the right QR code for your content to have a successful QR code campaign. Here are examples of QR code solutions that you can display on your print ads.
Create a QR code for your website to increase traffic
To generate a QR code for your website, copy the URL of your website and paste it into a URL QR code generator. Then generate and download your QR code
If you are a restaurant owner, allow customers to easily order without waiting for the waiter to give the menu. Use a menu QR code and display this QR code on your restaurant table, allowing customers to see your menu by just scanning a QR code.
Create a webpage that can be accessed using QR codes
With an H5 QR code generator, you customize your webpage and add links, images, and videos to make your webpage more engaging.
One of the great features of QR codes is placing them on any printed material. Here are examples of print ads where you can display QR codes.
Brochures are single or multi-paged folded paper used to advertise products and services. This marketing media is usually used for advertising multiple products and services from a company.
Pamphlets are usually designed for non-commercial promotions and contain fewer pages than brochures. This tool usually provides information to educate people on a specific subject or event.
If you want to provide more information about your campaign event, add a QR code on your posters and redirect the scanners to a video campaign.
Flyers are one-sided hands out commonly used to promote events or special services. They usually contain fewer words than pamphlets and brochures.
You can use QR codes in your flyers to give customers discounts on the products and services that you are promoting.
Magazines are multi-page periodical publications that are printed in gloss-coated and matte papers.
They cover a wide array of different industry-specific topics combined with images and illustrations.
They are usually used to feature products and articles containing customer testimony.
Business cards contain the business information of a certain individual or a company.
They are usually shared during introductions to provide clients with your contact information for future queries.
Add a QR code to your business card to give your clients a vCard version of your business card. Making it easier to access and save your information on their mobile phones.
They are generally printed and distributed daily or weekly. It covers various fields such as business, politics, sports, reviews, etc.
A newsletter is a printed report that contains news regarding the activities of an organization or business. Newsletters usually address one main topic and are written for a specific audience, such as members of an organization or company staff.
Billboards are large-scale printed advertising structures generally placed outdoors. It is larger than posters and the advertisement are printed in polyester yarn coated with PVC (polyvinyl chloride) or PE (polyethylene).
You can put a QR code on your book cover that redirects to the book publishing company or give information about the author
Packaging is the product’s cover or enclosure to protect its content from external factors. It is also used to attract customers and encourage them to purchase your products.
Labels are pieces of paper or cloth attached or affixed to describe or identify a product. They can also be a tag or a sticker.
These tag labels are usually used in clothing brand labels and product inventory.
By using QR codes in inventory tags you will allow the clerk to easily check the products by just scanning a QR code.
You can use a QR code in your invitation cards, such as a wedding invitation card, to show your prenup video or other additional information about the event.
Using QR codes in tickets, you can conduct a contactless business process that could take the place of ticket attendants.
These cards display the person’s name, age, address, and photo. This is used to identify places like schools, workplaces, and many more.
By using QR codes in your ID you will be able to easily check the attendance of your employees or students.
Reasons to put a QR code in your printed campaign
Give more information
One of the great advantages of using a QR code in your campaign material is that it allows you to give more information without taking a lot of space.
Using a QR code, you can give detailed information without overcrowding your marketing material.
It gives your scanner engaging content
Reading long text for detailed information could discourage scanners.
You can redirect your scanners using a QR code to more engaging content such as video, photos, or audio.
You can display a QR code in your product packaging and redirect your scanner to a video instruction on how to properly use your product.
This way, you can provide a quick and easy-to-follow guide for your products.
It gives an interactive campaign
Printed ads alone can only give information and entertain the audience. Make a successful and interactive campaign using QR codes.
An example of this is the QR code campaign of World Park New York in 2010. QR codes were placed in different areas of the park.
When scanned, these QR codes will redirect the scanners to interactive content such as quizzes, music, and videos related to the park’s history.
Examples of QR codes in print ads: Use-cases of QR codes in real-life marketing
QR code for Lumos helmet video manual
Lumos Helmet the creator of New Standard In Bike Helmet, incorporated a QR code in their manual brochure for Ultra Helmet.
The QR code will redirect the scanners to a video manual, where users can learn the cool stuff when scanned.
QR code for cashless payment on Paypal
Establishments such as restaurants, that accept payment through Paymaya, display a QR code on their desks where customers can scan the QR code to pay for their bills.
Making a quick cashless payment for the customers.
QR code for McDonald’s posters and food packaging
McDonald’s placed a poster with a QR code near the entrance for customers to check in by just scanning a QR code.
They also display QR codes on the food packaging that redirects customers to the Mcdonald’s website.
QR code to see how Levi’s jeans would fit
Levi’s integrated a QR code on the jeans tag. Once the users scan the QR code, they can see how the jeans look when fitted.
QR codes in print ads: Practices you should follow to make an effective QR code marketing campaign
Now that we have presented examples of QR codes in print ads, you must also know how to use these QR codes efficiently in your campaigns.
Here are the practices you should know for an effective QR code campaign.
Use Dynamic QR code
One way to find out that you have an effective QR code campaign is by tracking them.
Dynamic QR codes have features that are not available in static QR codes. You will be able to edit your QR code URL using a dynamic QR code.
This type of QR code also allows you to track your QR code data, such as:
The number of scans made: Dynamic QR code will show you the total number of scans that were made in your QR code.
The time when the scans were made: This type of QR code will also present to you the timeline of when the scans were made.
The device used in scanning the QR code: You will also be able to track the devices used in scanning your QR code.
Location of scan: You will also be able to track down the location data of your scanners. Using a dynamic QR code, you can track down the country, region, or city where your QR code was scanned.
Make your QR code campaign more efficient by generating a dynamic QR code.
Create brand awareness in your QR code
One of the key features of a successful printed ads campaign is that it must attract the audience’s attention. Attract more audience and create brand awareness by matching your QR code design according to your brand.
QR code generators nowadays allow you to generate a customized QR code.
Generate and design a QR code that represents your brand’s color. You can also put your company logo in your QR code. While branding is important, you must also not go overboard in customizing your QR code to the point that it affects its scanning ability.
Before downloading and deploying your QR code, test your generated QR code to make sure it is readable by mobile devices.
Choose the right size for your QR code
Make your QR codes a prominent feature of your printed ads.
Putting a very small QR code in your campaigns will make the QR code unnoticeable and affect its readability.
On printed ads such as business cards, magazines, and invitations, the QR code size must be at least 1.2 inches. If a QR code is to be displayed on a billboard, the QR code size should be bigger.
To know the right QR code size for your printed ads, follow this formula:
Size of QR Code= Distance between the QR code and the scanner/10
Make sure you display the right QR code size by testing your QR code scannability from its ideal scanning distance.
Make sure that the QR code redirects to a mobile-optimized webpage
People scan QR codes using their mobile phones, thus redirecting the scanners to outdated non-mobile-optimized links, and broken links will not be able to redirect them to your content.
Avoid this mishap by generating a dynamic QR code.
A Dynamic QR code enables you to change and edit your URL or information in the code after downloading and displaying it.
This allows you to correct any typos in your URL without retracing and changing the QR codes in your printed materials.
Display a high-resolution QR code
The main feature in running a QR code campaign is that the QR code must be scannable.
Placing a high-quality resolution QR code in printed materials is the key factor for the QR code's scannability.
Thus, you must avoid printing blurry and pixelated QR codes in your offline campaigns. Choose the right image format for your material.
For printed materials such as invitation cards and flyers use the JPG format while using the SVG format for bigger campaign materials such as billboards.
Use the right material for your QR campaign
The material used for your printed QR code campaigns can also affect the QR code scannability.
Materials that reflect too much light might affect the QR code scannability thus, you should avoid using light-colored glossy materials in your QR code outdoor poster campaign.
Also, make sure that the QR code is placed on a flat and even surface. Creased and ribbed materials can disfigure a QR code, ultimately affecting its readability.
Strategically place your QR code campaign
Place your QR where people can easily see and scan these QR codes.
Displaying your printed campaign in busy and crowded places where stopping to scan a QR code may stall others and create traffic will discourage some people from scanning.
Place your printed QR code campaign in places where people have downtime.
You should also make sure that the QR codes are within reach, ideally, within eye level.
Don’t let your scanner tiptoe because your QR code is placed too high or crouch because your QR code is placed too low.
Also, make sure to place your QR codes where there is a network and wifi signal.
Placing your QR campaigns in subways will make your QR code useless because most subways do not have mobile and wifi connectivity.
Check the scanning time
One of the factors that you should check in running a QR code campaign is the scanning time of the QR code.
The time spent getting the users’ phone, opening a QR code scanner app, scanning the QR code, and redirecting scanners to the webpage should not take more than 15 seconds.
To do this, the website link to which the users will be directed should not be broken.
For effective printed QR code ads, place the QR codes on stagnant media outlets such as newspapers and posters.
Grow your social media platform using a social media QR code
Displaying QR codes for each social media account could take up a lot of space in your printed campaign. This could also potentially confuse the scanner.
Avoid clutter in your marketing materials by using a social media QR code. This QR code displays all your social media platforms in one scan. You can also add your online platforms, such as Shopify and Uber Eats.
Include a Call to Action tag
Give your audience a reason to scan by adding a CTA (call to action) tag. Engage more customers by adding a simple “scan me” or “scan to watch video” to your QR codes.
Do also make sure to satisfy the scanners by redirecting them to informative and engaging content.
You can also add files such as photos, audio, and videos to your QR code content to make the experience rewarding for your scanners.
Visit QRTIGER today
You must partner with an efficient QR code generator to have an effective QR code campaign in your printed materials.
QRTIGER is a fast and secure QR code generator that allows you to generate various QR code solutions, and it also allows you to customize your QR code.
Using this software, you can generate a dynamic QR code and track your QR code data. For more queries, visit the QRTIGER website today.