11 Football Jersey QR Codes That Won the Hearts of Fans

In 2022, the University of Central Florida (UCF) Knights went viral with their football jersey QR codes on during the Spring Game.

A quick scan led spectators to each athlete’s personal page, which included their merchandise and social media links.

It was not the first time that QR codes have taken over the field.

Numerous teams, particularly those in American football, soccer, and rugby, incorporate them into their jerseys to connect, promote, and entertain their fans.

We’ve broken down how various sports teams from different parts of the world use QR codes on uniforms to kick off their game.

Plus, learn how to create a QR code using the best QR code generator.

Real-life examples of football QR code jerseys in action

Various sports teams are innovatively incorporating a football QR code on their jerseys and uniforms to engage fans and promote their causes. 

These 11 teams and participating brands have the most outstanding use cases:

1. British and Irish Lions jersey QR code

The British and Irish Lions rugby team unveiled their 2025 jerseys that feature one-of-a-kind QR codes on the tags. 

Fans can scan the QR code through a dedicated app, and they will be able to access player stats, behind-the-scenes clips, and exclusive content. It’s like carrying a backstage pass right on their jerseys.

The design maintains the classic deep red and quality fabric. It also features the team’s crest, which represents its four home nations: England, Ireland, Scotland, and Wales.

Avery Dennison also developed an NFC smart tag that links fans to The Lions Clubhouse. They can use it to quickly check in on match days, save digital memorabilia, and access special content tied to each game.

>> Learn more about the difference between NFC and QR codes: QR Codes vs NFC Tags: Why QR Codes Are Better

2. FC Bayern and Allianz’s QR code badge

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FC Bayern’s home jersey for the 2024/25 season embeds a QR code directly on the Allianz badge. It’s the first time for any sports team in Germany to combine a QR code with a company logo.

Scanning the code grants fans access to exclusive promotions, giveaways, and interactive activities. The Allianz partnership also gives every 100th fan a chance to win a jersey refund.

The blend of branding and modern technology transforms wearing a jersey into an exciting, interactive experience.

3. Miller Lite’s “Running of the Beer Ads” QR code jerseys

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During Super Bowl LVIII (2023 season), Miller Lite skipped a traditional ad and turned 1,000 fans into walking billboards with QR-coded Game Time jerseys.

Fans scanned the codes during commercial breaks for a chance to win beer money and other rewards. The top five participants, whose jersey QR code got the most scans, won a year's supply of free beer.

Actor Rob Riggle led the campaign, turning everyday viewers into brand promoters and proving that a QR code on a jersey can outshine a multimillion-dollar ad.

4. UCF football jersey QR code

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At the 2022 Spring Games, the UCF team showed off college football QR code jerseys.

The American football team’s fans who scanned the code were able to view the athletes' personal pages, where they could access links to their social media profiles and merchandise.

What was once just a uniform number is now a direct link between players, teams, and supporters.

5. Brentford’s heart-shaped QR code

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The professional football association club, Brentford FC, wears heart-shaped QR code football jerseys during a match against Chelsea.

The Bees refer to it as the CPQR, a QR code that directs fans to a video teaching CPR (Cardiopulmonary Resuscitation). 

It’s a creative way to raise awareness about a life-saving cause in a field full of action and adrenaline.

6. PUMA QR code on football jerseys

Puma adds QR codes on their football jerseys to verify authenticity and fight counterfeiting.

Fans can scan the code to confirm that the jersey is official merchandise and access additional information about the product. The feature not only protects the brand but also adds an extra layer of engagement for supporters.

7. Italian Supercup’s Inter jersey

In a match between Inter Milan and Juventus, Inter added a QR code on football jerseys that linked to the club’s anthem.

Fans who scanned the code could listen to “C’è solo l’Inter,” fostering a deeper connection with the team. The QR code, placed alongside the team’s logo, redirected fans to a stadium version of the song.

The interactive strategy aimed to strengthen the bond between the club and its supporters.

8. Cartersville HS high school football team QR code

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High school teams are catching on to the trend of incorporating a QR code on football jerseys, too. 

Conor Foster and the Catersville HS (GA) football program took it to the next level with custom Nike Vapor Pro jerseys featuring a unique QR code for each senior.

Scanning the QR code displays the player’s recruiting information, making it easy for college scouts to access the details they need.

The seniors wear these special jerseys during their scrimmages. This application not only connects players with potential opportunities but also highlights the growing trend of tech innovations in high school sports.

9. Tromsø IL’s QR code third kit

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In 2021, Norwegian club Tromsø IL used a QR-coded third kit to raise awareness about human rights issues in Qatar ahead of the FIFA World Cup.

Created with Amnesty International, the shirt’s design was fully scannable and directed fans to a webpage detailing concerns about migrant worker exploitation, gender inequality, and LGBTQ+ discrimination.

During the launch, Malcolm Bidali, a former migrant worker in Qatar, praised the campaign for using football to spread awareness.

The kit featured a maroon-to-sky blue gradient with smaller QR codes on each sleeve, turning the jersey into a statement for social change.

10. São José Esporte Clube’s QR code jersey

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Brazil’s Football 3rd division, São José, gave its jersey a tech twist on Croatia’s checkered design. The blue and white squares are actually QR codes.

Fans can scan the jersey with a phone to instantly access the club’s website or social media. The checkered design debuted in 2015, and the QR codes were added in 2021, quickly becoming a fan favorite.

The interactive jersey works best when the club keeps its online content updated. São José is already planning a new QR code jersey for football, showing that even smaller clubs can get creative with technology.

11. Erreà Sport Lega Pro kits

For the 2021-2022 season, Erreà Sport added QR codes to the back of Lega Pro jerseys. Fans can scan them to get exclusive news and updates directly from the clubs.

The designs celebrate the Italian flag, with one kit in blue and subtle stripes and the other in white, both featuring green and red accents.

How to create a football jersey QR code

Here’s how to create a QR code:

1. Log in to the best QR code generator online (or sign up for an account if you don’t have one yet).
2. Select a QR code solution that suits your campaign.
3. Choose between Static and Dynamic QR.
4. Input the required information. Then, generate the QR code.
5. Customize the design to match your jersey.
6. Run a test scan using multiple devices.
7. Download and include it in your jersey layout.

Turn football jerseys into interactive experiences with QR codes

Jerseys and uniforms used to be just fabric and numbers. The use of football jersey QR codes opens up a world of possibilities for both teams and fans.

From promoting brands and supporting athletes’ NIL deals to offering exclusive content and connecting with fans, QR codes turn a simple uniform into an interactive experience. It’s a great way to engage your audience in new and creative ways.

To make this happen, all you need is an advanced QR code generator, like QR TIGER, that will help you create dynamic, customizable codes for your campaign.

Start customizing your QR codes today. 

FAQ

How do you know if a football jersey is authentic?

To determine if a football jersey is authentic, check the stitching, fabric quality, and logos for precision. Verify the product code, look for official tags or QR codes, and ensure it is consistent with professional standards.

Can you put a QR code on clothing?

Yes, you can put a QR code on clothing. Simply print or embroider the QR code onto fabric, and it will work like it does on paper or other surfaces.