A lot of people are still quite confused about what really QR codes do. To put it simply, these codes are those small pixelated images you see on almost everything and anything. How to make a QR code is easy with the right platform online.
When you scan them with a phone’s camera, they will redirect you to websites, web applications, social media pages, and so much more. There are so many possibilities with these codes and that is still the tip of the iceberg.
The more you learn about these codes, the more advanced and sophisticated you will be able to take advantage of them. All you have to do is find what strategy is best for you to maximize the potential effect of QR codes in your business brand.
Dynamic VS Static QR Codes
For starters, it is important to know the two main types of QR codes: dynamic and static.
Static codes are fixed QR codes wherein once assigned with a specific web address or purpose, it can no longer be modified.
Dynamic codes are much more flexible. It has the ability to be updated along the way even if it has already been printed and distributed. Not only that, but data tracking is also available in this type. Dynamic codes allow access to real-time information. This information includes how many times it has been scanned, location of scanning, and the type of device used
Ways You Can Use Your QR Code
Now that you know the basics of QR codes, the next question to ask yourself is, “do you really need one?”. In most cases, you certainly will, and here are some examples to give you an idea of the various and endless possibilities with these codes.
Social Media Influencer?
Sharing your social media links isn’t a problem if your target audience is people who are on the internet. But if you intend to venture into advertising your social media accounts in offline avenues such as posters, nobody will go through all the hassle of typing your URL link, let alone look for your specific account and that is a dilemma easily solved by QR codes.
With a single scan of a phone’s camera, a person can be directed to a list of your social media pages.
Nevertheless, QR codes are also a very strong tool in the online community. Instead of listing all your social media pages, you can just provide a single QR code image. Plus, you can change the accounts linked to it for when you need to update them. No need to go back to all the places where you have posted your links and manually replace them.
As a business owner, you are going to want to make the best out of your digital marketing. Don't worry because QR codes are an essential ingredient in that matter.
For beginners, you can have a QR code printed and posted at the front of your store which will direct customers to a landing page where they can see new products, services, and promotional content. Instead of the typical image advertising with posters, imagine having people watch a video instead!
It doesn’t end there, making your business more interactive with QR codes is also a possibility. It's very easy to make a scanning game or a code which redirects to social media filters and games.
For example, you can reward a 10% discount for the first 10 scanners and a different perk for the succeeding people. Once you have made a trend for your store, your customers are likely going to come back for more.
Tips For A Successful QR Code
While QR codes are useful tools, functionality is nothing when there are no users. The basis for it to be successful is not about how complex it functions, but how it can attract scanners. So, implement these when creating your unique QR code to optimize attraction and interest.
People need to know what something will do in order to spark interest. So instead of just having your QR code image displayed, add something that will catch their attention. Common call-to-action is “scan to know more” or “scan to win”. Those few words set the difference between boring and engaging. In adding call-to-action make sure it's brief and concise but sparks interest at the same time.
Put It Where It Matters
Always place them in strategic locations. If it can’t be seen, it can't be scanned. The most common mistake by business owners is having them really small at the corner of posters or printed mediums, giving the impression that it is insignificant.
Breakaway from this common practice and instead treat QR codes as the highlight of your mediums. Print them adequately big and put them where they can be easily seen.
Also, in here you're not considering only the human eye but also the phone's eye. You should take into account the scannability of your codes as well.
Design Always Matters
With QR codes usually coming in black and white and in a formal manner, it is easy for people to treat these complex figures like barcodes, simply there for technical purposes and beyond the use of the average person.
However, with the right QR code generator, you will be able to stir away from this problem. With QRCodeTiger, be able to add your logo, change color, and so much more, allowing your image to stand out and spark immediate interest.
How to Make a QR code simplified
As more people start to adopt the idea of these codes to stay relevant in a modernizing society, it is imperative that you should get in the game as well.
It may sound too technical and complicated, but rest assured, a QR code generator is very easy. As easy as people and potential customers scanning these QR codes, making them is equally simple. With only minimal effort, significant changes can be made to your business and other platforms.
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