How to use QR codes on bottles such as wines, beers & cans
September 13, 2021
QR codes on bottles such as wines and beers have been making a buzz worldwide! These codes are easily scan-able and add a lot of value, information as well as an attraction for the beverage company.
There are a number of available online platforms when it comes to creating QR Codes and they also come with different QR solutions that serves a specific QR need/solution to use for your wine and bottle labels in packaging.
Therefore, the beer or soda brands are choosing to invest in these codes along with pouring huge resources to produce creative visual styles. The attractiveness of these cans can be easily enhanced by introducing the QR codes on them.
There are many canned food companies that are using the QR Codes. Some of the giants like Coca-Cola are topping this list.
The cans of Coca-Cola are using the QR codes and upon scanning these codes, details of different Coke Music Portals, videos, or pop-up gigs can be seen easily by the customers.
In short, QR codes have become a smooth as well as a youth-oriented marketing idea. Coca-Cola has rightly shown the potential of QR codes and has very intelligently linked web content and real-world consumption.
How to use QR codes on bottles such as wines, beers & cans?
1. The comprehensive details of the beer or wine in question
To build trust among your customers to your brand, it is ideal to enlighten them about the story behind the product, details of the ingredients used. For this, you can use a video QR code to showcase a video file.
For instance, if a consumer gets to know the type of artificial sweeteners that are being used or the details about the calorie count, they will relate to your brand more.
The QR codes help these brand achieve their goals and mission of fetching more and more customers. Similarly, the information about different aspects like sustainability and carbon emissions can also be attached to these QR codes.
This could be done by a small video of 1 minute. It straight adds value to your product!
3. Sharing the brand’s vision and stories using QR code on wine bottle
QR Codes allow companies to create linkages and tell stories about their history and mission in a unique way. The “Quick Response” codes can be easily and conveniently placed on the cans, beer bottles and soda cans. They’re easy placement and efficiency make them a lot more beneficial than people generally assume.
There are a few more notable uses and benefits of QR codes on the beer cans, some of them are:
Constantly Improve Production and Operational Processes
There is a Unique code per table so as to notify the staff if more supply is needed
Feedback on the Social media
During different brewery tours, each piece of equipment can have its own story
Use on your promotional material for contact information, driving directions, location hours, maps, beers on tap at that exact moment
To unlock your customers’ inner bartending skills, you can incorporate concoction recipes in your QR code. Instead of wasting resources for additional space for mixes of cocktail drinks, you can use video QR code or PDF QR codes for the recipes.
In this way, you can ignite the creative side of your customers and create a remarkable reputation in the beverage industry.
5 best tips on how to get the best out of your QR codes on bottles
1. Make a visual QR code
To make an unforgettable impression about your beverage, visual QR codes on the bottle are important. Since 80% of people remember what they see, visual QR codes are a great addition to your beverage packaging. In order for you to create attractive visual QR codes, here are things that you need to consider:
Avoid light colors such as yellow and pastel colors.
Avoid using plain-looking QR codes as it lessens the chance to attract more scans.
Create a visual QR code that is readable, sophisticated, and pleasing to the eyes of the camera and the person who scans it.
Do not invert the color of your QR code as it compromises its ability to be scanned.
Remember the rule of thumb; the foreground color is darker than the background color. A black foreground and white background color is a great example of blending colors for easy scanning.
By following these, you can make a livelier and interactive beverage packaging in your visual QR codes
By adding a logo, image, or icon in your QR code for beverages, a person can easily recognize your product even if it is not found in your beverage packaging.
By following this tip, your QR codes on beverages look professional, enticing, and legit. Thus, giving customers the confidence to scan your QR code as they can sense its safety and security.
3. Add a frame and call to action in your QR code for wine bottle
Design and tags are important in embedding your QR codes on bottles and cans. Adding a brand-related frame to your QR code incorporates an effective branding strategy for you and your company.
Also, by topping a catchy call to action line, your QR code can set more scans than before.
Top beverage companies such as Coca-cola and Pepsi use QR codes as their means of extending influence to digital citizens through the use of witty QR code scan tags such as “Sip and Scan” and “Kick Start Here”.
Potential content utilization such as audio and video presentations can be realized and make the user experience to be concise and on point.
Size matters when scanning. The scan-ability depends on the size and distance of the scanner and the QR code.
By saving the QR code in SVG format and scaling the QR code’s size according to the space provided in your product, brochure, advertising post, etc., the tendency of scan delays minimizes.
The sizing formula for effective QR code scanning is the distance of the person who scans it divided by 10. By following this rule, you won’t get lost in scaling the perfect size of your QR codes for bottles.
A QR code’s graphics depend on the amount of information embedded. There are two notable types of QR codes that people use; static and dynamic QR codes.
For static QR codes, the rule for embedding information is the shorter the data embedded, the better the visuals it gives.
However, if you can’t avoid adding a lengthy amount of data to your QR code, dynamic QR codes can come in handy.
As dynamic QR codes don’t directly store data in its graphics, it creates a short URL that can easily redirect users to online information.
The advantage dynamic QR codes can give you is that it allows you to change/remove content even if the QR code is already generated and printed. In this way, you can maintain a clutter-free QR code on bottles.
Edgy and unique packaging using QR code on wine bottles and cans
QR codes help you in providing discounts or special offerings to your customers, reserving a seat or table, tweeting about your product, sharing your experiences, and all that with a simple scan.
With the augment in the competition, QR codes can help you to create an edge and uniqueness. Today, QR codes are incorporated everywhere including tickets, banners, lottery tickets, table tents, flyers, etc.
It’s important to make use of dynamic QR code as they can help you in updating all your information behind your QR codes like URL instantly and Dynamic QR codes allow you to track valuable consumer data! Make your first QR code on QRTiger:www.qrcode-tiger.com