QR codes on bottles such as wines and beers have been making a buzz on an international scale.
These codes are easily scan-able and add a lot of value by providing on-the-spot information to the buyer by scanning the QR codes on bottles and cans.
These interactive codes serve as an attraction for the beverage company as well.
There are a number of available online platforms when it comes to creating QR Codes and they also come with different QR solutions that serves a specific QR need/solution to use for your wine and bottle labels in packaging.
Therefore, beer or soda brands are choosing to invest in these codes along with pouring huge resources to produce creative visual styles.
Attractiveness can be easily enhanced by introducing QR codes for wine bottles and beer cans.
Select what category you want your QR code to be generated with
Select what kind of QR code you want to generate (Static or Dynamic)
Click the “generate QR code” icon and personalize your bottle QR code
Test your QR code if it works well on any devices
Download, print, and put the QR codes in your beverage product label
5 best tips on how to get the best out of your QR codes on bottles
1. Make a visual QR code for QR codes on bottles
To make an unforgettable impression about your beverage, visual QR codes on the bottle are important as they will entice can, beer, and wine QR code scanners. Since 80% of people remember what they see, visual QR codes are a great addition to your beverage packaging.
In order for you to create attractive visual QR codes, here are things that you need to consider:
Avoid light colors such as yellow and pastel colors.
Avoid using plain-looking QR codes as it lessens the chance to attract more scans.
Create a visual QR code that is readable, sophisticated, and pleasing to the eyes of the camera and the person who scans it.
Do not invert the color of your QR code as it compromises its ability to be scanned.
Remember the rule of thumb; the foreground color is darker than the background color. A black foreground and white background color is a great example of blending colors for easy scanning.
By following these, you can make livelier and more interactive beverage packaging in your visual QR codes
2. Add a logo, image, or icon
By adding a logo, image, or icon in your QR code for beverages, a person can easily recognize your product even if it is not found in your beverage packaging.
By following this tip, your QR codes on beverages look professional, enticing, and legit.
Thus, giving customers the confidence to scan your QR code as they can sense its safety and security.
3. Add a frame and call to action in your QR code for wine bottle
Also, by topping a catchy call-to-action line, your QR code can set more scans than before.
Top beverage companies such as Coca-Cola and Pepsi use QR codes as their means of extending influence to digital citizens through the use of witty QR code scan tags such as “Sip and Scan” and “Kick Start Here”.
Potential content utilization such as audio and video presentations can be realized and make the user experience to be concise and on point.
4. Consider the right size
Size matters when scanning. The scan-ability depends on the size and distance of the scanner and the QR code.
By saving the QR code in SVG format and scaling the QR code’s size according to the space provided in your product, brochure, advertising post, etc., the tendency of scan delays minimizes.
The sizing formula for effective QR code scanning is the distance of the person who scans it divided by 10.
By following this rule, you won’t get lost in scaling the perfect size of your QR codes for bottles.
5. Maintain a clutter-free QR code
A QR code’s graphics depend on the amount of information embedded. There are two notable types of QR codes that people use; static and dynamic QR codes.
For static QR codes, the rule for embedding information is the shorter the data embedded, the better the visuals it gives.
However, if you can’t avoid adding a lengthy amount of data to your QR code, dynamic QR codes can come in handy.
As dynamic QR codes don’t directly store data in their graphics, it creates a short URL that can easily redirect users to online information.
The advantage dynamic QR codes can give you is that it allows you to change/remove content even if the QR code is already generated and printed.
In this way, you can maintain a clutter-free QR code on bottles.
Edgy and unique packaging using QR code on wine bottles and cans
QR codes help you in providing discounts or special offerings to your customers, reserving a seat or table, tweeting about your product, sharing your experiences, and all that with a simple scan.
With the augment in the competition, QR codes can help you to create an edge and uniqueness.
Today, QR codes are integrated everywhere including tickets, banners, lottery tickets, table tents, flyers etc.
It’s important to make use of dynamic QR code as they can help you in updating all your information behind your QR codes like URL instantly and Dynamic QR codes allow you to track valuable consumer data!
Make your first QR code on QRTIGER QR code generator online.