How to Make Interactive Display Ads with QR Codes

Interactive display ads using QR codes can leverage your advertisement and drive more customer engagement to your campaign.

QR codes are a versatile tech tool used in online and offline marketing advertisements making it more accessible to your target audience using only a smartphone device.

In the marketing and advertising industry, where different brands fight to get the best possible conversion they need, stepping up your interactive display ad is crucial to getting your target audience’s attention and driving more engagement. 

However, hooking your target market’s fleeting attention will always be one of the most challenging parts of every campaign.

There might be many ways to have an interactive display ad, such as augmented reality advertising, audio, gifs, and other elements that make the advertisement stand out from the ordinary.

However, using QR codes will bridge the gap between your offline display ads to online.

Combining display ads with QR codes

Combining QR codes with your advertisements can make an interactive display ad by scanning the QR code using only smartphones.

When the QR is scanned, it presents online information and any rich media to the scanner’s smartphone screen, such as videos, audio, links, images, and many more.

The information behind a QR code is generated using a QR code generator online.

These codes can encrypt information of all kinds that can be used in all forms of advertising.

QR codes are printed on physical marketing materials, and they can also be displayed online, such as on social media platforms or websites.

Either way, QR codes are still accessible to smartphone devices which is why they are an excellent tech tool to use because of their accessibility and flexibility.

Interactive display ads with QR codes and where you can use it

Interactive billboards

To make an interactive billboard and avoid static billboard display ads, integrating QR codes can improve your billboard display advertisement.

You can print the QR code as large as it can be.

Even from a far distance, QR codes are still scannable, considering you have taken into account the distance you want your scanners to access the QR code.

The size of the QR code can vary depending on your advertising and environment settings.

In using QR codes on billboards, you can adjust the size of the QR code that will be preferable to your target market.

Related: How to use QR codes on billboards and make them interactive?

Banners with a QR code

QR codes on banners are a great way to make your campaign advertising material interactive.

Instead of just giving them the traditional way of advertising in plain, static texts and images, connect your banners from the physical world using a digital QR code display in one scan.  

Interactive display ads on posters

Studies show that the average attention span of an ad viewer is no longer than 8 seconds.

With that being said, the ever-decreasing engagement of consumer attention becomes a significant challenge to the marketer over time.

QR codes on posters will add value to your marketing material, allowing your target audience to engage and interact with your campaign.

QR codes on posters provide connectivity to your marketing material and provide them the in-the-now information that static signs cannot give.

Movie banner ads

You can also print a QR code on movie banners to lead movie viewers to preview the movie. This gives an interactive element to your movie banner.

QR code solutions you can use to have an interactive display ad

Video QR code to display a video file

You can make use of QR codes to redirect your audience to video files.

Instead of giving them the link to your advertisements, you can use video QR codes to let them watch videos right away. 

QR code that leads to a link online

For links online that you want to share directly with your target audience, whether it’s a registration link, a website address, or any online information, a URL QR code is your best solution. 

Social media QR code to maximize your followers

You can use a social media QR code to maximize your social media followers that link all your social media profiles online, e-commerce apps, and your online resources. 

The link in the bio QR code makes it easy for your target audience to follow you immediately and maximize your number of followers! 

vCard QR code for a digital business card

Instead of traditional, physical business cards handed out to your recipient, a vCard QR code provides a scan-to-save contact solution.

When this QR is scanned, your scanners can save your contact information directly to their smartphone device.

This is useful for real estate agents, recruiters, or any businessman wanting to widen their network and make on-the-spot connections. 

File QR code that directs to a document

A file QR code solution embeds a file that leads scanners to a word file, video file, audio, PowerPoint, PDF file, and many more. 

App stores QR code

Aside from doing app marketing strategies such as app store optimization, social media marketing, influencer marketing, and many more, an app store QR code will help you drive traffic to your app and maximize app downloads.  

This QR code solution redirects scanners to Google or Apple PlayStore to allow users to download your app directly.

They will be redirected to a particular app store depending on their smartphone’s operating system.

Customized mobile landing page or H5 QR code

To make a quick landing page without having to learn how to code or program, the H5 QR code solution will make it easy peasy for you to make your customized web page to add rich media information such as videos, images, links, etc., make documents, and many more.  

How to make a QR code 

• Go to QR TIGER and login to your account

• Choose the QR solution that you need

• Switch from static to dynamic

• Customize your QR code

• Do a scan test of your QR code

• Download and deploy the QR  

Dynamic QR codes: Edit and track your QR code’s content

To edit and track the content of your QR code marketing campaign, it is always better to generate your QR code solution in a dynamic model.

Generating your QR code solution into a dynamic code allows you to have multiple interactive campaigns only using one QR code, even if your QR code has already been printed or deployed to your marketing materials.

Furthermore, generating your QR code solution in a dynamic mode lets you track the demographics of your scanners, such as the location where they are scanning from, the time of the scan, the device they are using, and many more.                               

Integrating QR codes to make an interactive display advertising

Using QR codes as part of your interactive display advertising will leverage customer engagement by providing your target audience the on-the-spot information by scanning the QR code using only their smartphone device.

For more questions about making interactive display ads with QR codes, you can contact us now.