What is a QR code, and how does it make a difference when printed on billboards?
Over the years, marketers and advertisers found a better way to use and integrate QR codes in billboard advertisements.
The QR code technology is known to provide better customer engagement.
QR codes on billboards have been used a lot to catch the passer-bys’ fleeting attention. This allows them to scan the QR code seen on billboards to get the online information of the ad.
Marketers have seen a considerable advantage in using QR codes on billboards as this allows scanners to connect to online information.
When all of the data cannot be made available in one space, the QR code technology surely comes in handy.
Unlike the barcode that only encrypts a particular product’s numerical information, a QR code uses four standardized encoding modes (numeric, alphanumeric, byte/binary, and kanji) to store data efficiently and effectively.
The QR code has many solutions for a specific file type you want to convert into a QR code before you place it in a billboard.
You can generate a QR code for your website, a QR code for a video, a QR code for PDF, or even make your own web page using an HTML QR code without the need to buy a domain or hosting.
You can embed any types of information you want and convert it into a QR code.
But of course, you have to look for the specific QR code solution that corresponds to the type of information you want to generate into a QR.
There may be many QR code types you can generate, such as from URL, Social media QR code, App stores QR code, WIFI QR code, and so on; however, these QR code solutions can only be generated in a static or dynamic form. Now, what is the difference between the two?
Static QR code
Static QR code does not allow you to change your URL destination to another landing page.
For example, if you have generated a URL QR code in static mode, you cannot change your previous landing page’s URL address to a new landing page. It is already permanent.
That being said, it is not ideal to use a static QR code when you print it on billboards, especially if you are doing it for marketing purposes.
Dynamic QR code
When you generate your solution in a dynamic mode, you can update or change your QR code points.
For instance, if you have generated a URL QR code for your billboard, you can edit your QR code and redirect your current information to another data or landing page.
Furthermore, you can also track your QR code scans or set up a QR code tracking system to see the demographics of your scanners such as where do they scanned from, the time when they can, their location, and the device they use as shown in the image below.
Brands that are using QR codes on billboard displays
Many brands have already integrated the power of QR codes into their billboard advertising to increase engagement with the user.
To name a few, these are just some of the well-known brands that have used QR codes in their marketing campaign.