Having a creative QR code design is a plus for a business.
It can contribute significantly to a company’s recognition and make the customers curious about the product or service across different channels.
When done correctly, they can enjoy the omnichannel benefits designer QR codes bring to their campaigns.
A good QR code design is an essential investment that businesses must have as it attracts more scans than the traditional one.
With a creative QR code generator, businesses and brands can make a customized QR code with a logo that aligns with their business goals and branding.
In addition, custom QR codes can be a part of their overall marketing strategy.
Two types of QR codes (static vs. dynamic)
A QR code has two types: Static and Dynamic.
Which one is better to use? Let’s find out.
Static QR codes (very dense in appearance)
A Static QR code is a type of QR code with a very dense pattern and is less scannable because when the user generates the QR code, the data or information will be stored automatically in the code’s graphics.
Static QR codes are free to use, and their data and information are permanent.
The user can no longer change it, and this QR code does not permit any changes regarding the information he stored on it.
In addition, the user cannot track the number of scans, leading the scanners to only one permanent piece of information.
However, one good thing about a Static QR code is that the number of scans it provides is unlimited.
Users can creatively design Static QR codes by choosing patterns and eyes, adding a logo, setting colors, and framing.
Dynamic QR codes (less dense in appearance)
This type of QR code is trackable and can also be edited. It allows the user to track and edit the data that has been stored on it.
Dynamic QR codes are less dense in appearance because this code generates shorter URLs. And then, the short URL will redirect the scanners to the online information.
An advantage of a Dynamic QR code is that a user can change the data even when he has already printed the QR code.
It can also allow access to scan monitoring; the user can identify the scanner’s location and device.
Using a Dynamic QR code is helpful as some QR codes need to be valid for just a specific period.
Just like static QR codes, dynamic QR codes can also be customized.
Related: Dynamic QR Codes 101: Here's How They Work
Steps on how to make a creative QR code design
A creative QR code design can be a great plus to a business as it can save time and energy and provide a clever way of engaging customers.
Stated below are some easy steps on how to create one:
- Open the best QR code generator with a logo online and select the QR code solution that you want to use.
- Fill in the required fields.
- Click on Dynamic QR Code and generate the QR Code-
After you have selected your preferred QR code solution, you can now generate your QR code. We suggest you finish it as a dynamic QR code for protected and practical QR code usage.
- Customize your QR code by choosing patterns and eyes, adding a logo, and setting colors.
It is one of the essential steps in making your QR code design creative, as it can make your QR code stand out!
Always conduct a scan test on your QR codes. In this way, you’ll know if your QR code works well.
- Then download the QR code.
QR code design rules that you should follow
Avoid over-customizing your QR code
Customizing your QR code can surely make it attractive and noticeable.
However, exaggerating the design makes the QR code unreadable by QR code scanners.
Please do not change the QR code pattern utterly, as it can only make the QR code unidentifiable.
Keep your QR code design simple.
Refrain from inverting the QR code’s color
Inverting your QR code’s color is one thing you should never do. Always ensure your QR code’s foreground color is way darker than its background color.
Do not blend light colors.
In customizing your QR code, you should never forget to use a color that can make enough contrast between the background and foreground color, as it is easier for QR code scanners to read the QR code.
Always print your QR code in a high-quality image.
When printing your QR code, ensure the quality is sharp and not blurry. A high-quality image allows QR code scanners to read your code quickly and efficiently.
15 QR code designs and ideas for business and marketing
Kinder Joy and Applaydu
Kinder Joy partnered with Applaydu, a free edutainment application wherein children can create stories and craft their idea of a unique creative world.