But did you know that personalizing and making a branded QR code will make your target audience remember you?
QR code design serves as a statement campaign that will make any of your campaigns stand out.
Instead of using the traditional black and white QR codes, a visual-looking and attractive QR code catches your scanners’ attention, which results in 80% more scans and leads to generation!
Getting visual with your QR code is an essential factor if you want to make your own branding and be known to your target audience.
QR code is a simple and affordable tool that can turn your ordinary marketing into extraordinary.
How to make a creative QR code design in four steps: A thorough guide
1. Go to QR TIGER QR code generator and click from the menu on the type of QR code solution you want to generate.
Just pick the type of QR code you want and enter the corresponding data needed to generate your QR code.
2. Click static or dynamic
Static QR codes will lead you to a permanent URL while you can retarget and track the data of the dynamic QR code.
Choose a dynamic QR code if you are planning to have a QR code marketing campaign or if you need to use QR codes for long-term purposes.
3. Customize your QR
Customize your QR code by adding color, setting unique edges, adding a frame, etc. Make it stand out.
4. Deploy your QR code
QR codes are scan-able from print and also from computer screens.
Static or Dynamic QR code: Which one to choose, and what is the difference?
QR codes come in two types: Static and Dynamic
Static QR code
Once you generate your QR code in a static model, you cannot modify the landing page or URL to where your QR code points to you.
You cannot also track the scans.
Therefore, it is permanent and hard coded.
However, static QR codes are free to make, and you can generate as many as you want in QR TIGER.
Moreover, this QR code generator provides unlimited scans of your QR code, even if it’s for free.
Dynamic QR code
Curious about what is dynamic QR code is and its benefits? A dynamic QR code is best to use as you can have overall control of your QR code marketing campaign.
You can edit the QR code and retarget your landing page to different information, even in real time.
This allows you to have multiple and flexible QR code marketing campaigns without reproducing another QR code.
Furthermore, using a dynamic QR code, users can track their QR code campaign’s scanning activity.
Statistics such as when you get the most scans, the demographics of your scanners, and the map view are revealed for more points of view, allowing users to gauge the success of your overall QR code marketing campaign.
Dynamic QR codes are mostly used in business, marketing, and advertising as it allows marketers to understand their campaign thoroughly by tracking them.
If you are not tracking your QR code scans, you will likely leave all the sales opportunities to your competitors.
The dynamic QR code also does not directly store the information in the code.
It converts the information into a short URL in the code, that’s why the pattern of the dynamic QR code also looks less dense compared to its static counterpart.
The less dense the pattern of the code, the easier it is to scan.
You can store more information on the dynamic QR code compared to the static QR code.
Guide to a QR code design: Are there any QR code practices you should know about?
Getting creative with your QR code is fun and exciting! However, you also shouldn’t over-customize your QR code to the point of compromising its scannability.
Here are 5 creative QR code ideas in designing you should follow:
1. Do not over-customize your QR code
Customization surely adds to your personal branding, but overdoing it makes the QR code undetectable by QR code readers.
Do not alter the QR code data pattern extensively. It will make them unrecognizable.
Making simple customizations to create unique QR codes, like blending the right colors, and adding edges, frames, and images, is enough to make them eye-catchy without looking scattered and too all over the place.
There is an axiom that goes, “Less is more.”
2. Do not invert the QR codes’ color.
Do not invert your QR code colors! This is one thing you should never do.
One rule of thumb in generating your QR code is that always make sure that the pattern color is always darker than the background color and not the other way around.
3. Keep away from blending light colors together
It is important to use colors that create enough contrast between the background and the foreground color of your QR code for QR code scanners to read or interpret the code in a snap.
Steer away from blending or mixing similar light or dark colors; otherwise, your QR code will be hard to scan.
For instance, light colors, such as yellow and pastel colors, are not good for scanning, so it is best to use darker colors and white background.
4. Do not overcrowd your codes
Overcrowding of the codes happens if you’re using a static QR code and you are encrypting a lot of information in the code.
As a result, your QR code gets pixelated or overcrowded.
Why does this happen? When you use a static QR code, the information is stored in the code’s graphics itself. The more information, the more pixelated your QR code gets.
When you have a lot of information to store, use a dynamic QR code.
5. Print your QR code in a high-quality image
Make sure to print your QR code sharp and not blurry.
A high-quality image is in QR code SVG format, which is faster to scan than a QR code image with a low-quality image. So make it clear and sharp.
Make a fully-customized QR code with an artistic QR code generator today
Using QR TIGER, you can experiment and make multiple QR code designs of your choice
From customizable call-to-action, frames, setting various patterns and layouts, adjusting colors, and so much more.
You can also make a round QR code if you want a different look other than the square one.
If you have more questions about making your QR codes creative, you can also contact us today.
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