What is a QR Code Generator and How Do I Use One?

Most people have encountered QR codes—those curious-looking bitmapped squares—but not all may be familiar with how they are created. 

In this guide, we'll tell you all about a QR code generator, how to use it, and what you can do with it.

According to research, QR codes are forecast to only get bigger in the coming years. In fact, in the year 2022 alone, they posted a 443% year-on-year growth in usage!

QR code technology will surely set to drive the course of corporate and even non-corporate world and, is in fact, already widely integrated by marketers and business people across the globe. 

When it comes to generating your QR code, it is also crucial to choose a high-quality QR code software to do it for you.

But how do you choose the right QR code generator? Let's get right to it.

What is a QR code and why do you need it?

A QR (Quick Response) code is a 2-dimensional code that originated from Japan.

QR codes are much more useful as they can store and digitally present much more information/data than the usual barcode that only contains a numeric value of a product. 

A QR code can contain a wide variety of information such as a link to your business page, social media sites, a text, details about your event, and so much more.

What is a QR code generator?

A free QR code generator is a software that creates QR codes, in which you can store a variety of data/information. 

For example, a URL that will land you to a video page, a text, an image, or a website when your QR code is scanned.

How do you scan a QR code?

QR codes do not require a heavyset machine scanner to scan them because they are quickly accessible through the camera of a mobile phone or any QR code reader app. 

You can scan a QR code by opening your smartphone camera feature or downloading a QR code reader. Hold your smartphone steady for 2–4 seconds towards the QR Code you want to scan and click on the notification to access the content of the QR Code.

What are the two types of QR codes?

The two types of QR codes are Static QR code and a Dynamic QR code

Dynamic vs static QR code

Dynamic code allows you to track the data and edit or change your URL to any other URL without having to reprint your QR code. This way, it will save you time and money for printing.

For business and marketing, Dynamic QR codes are more beneficial as you can track the:

• Amount of scans, the time when the user scanned

• The location of the scan (city/country) 

• The device type of the user (iPhone/Android).

This way, you can analyze your targeted audience in different cities or even countries.

You can analyze which of your products are getting more scans and which particular time your target audience are scanning. 

Are your scanners Android users or iOS users?

What time do you get the highest sales? Which of your products is failing?

And then come up with a winning marketing strategy or shape a successful formula to generate more sales. 

With the static QR code, the smartphone user will go straight to your URL, and you cannot change the behind content of your QR code as the information is hard-coded. 

You cannot also track your QR code scans. 

What is a good QR code scanner?

All iPhones with iOS 11 can recognize QR codes using a mobile phone photo mode.

This is the same for all new Androids. Otherwise, a good QR scanner is widely available from the Kaspersky Lab.

QR code design 

QR codes are designed to be decoded and scanned by smartphones or any QR code reader app.

However, there are certain rules that you need to follow to make your QR code quickly interpreted when scanned. 

One of the rules that you need to follow when making your QR code is never to invert colors.

This is a big no. Your background color should always be darker than your pattern color.  

Related: How to Avoid Mistakes When Making a QR Code

What are the practical uses of QR codes, and how could you use them?

QR codes have become an important part of information-sharing, marketing, business, and every aspect of our lives, and you can use them in several ways, no matter how small, or large your business is! 

QR codes have a lot of uses from creating a WI-FI QR Code to a Social Media QR Code and even attaching a QR code to your business card that contains all of your contact details! 

This way, it will be easy for someone or your client to add you to their contact list with just a scan!

A QR code that is attached to print advertising, flyers, posters, invites, TV ads can contain a piece of information such as: 

• Product, goods or services details

• Your contact information/details

• Offer details

• Event details

• A coupon

• Social Media channels

• A link to any of your website

And so much more! 

How to use QR codes effectively for marketing? Here are things to remember: 

A call to-action is important

Never forget to have a “call for action,” as it is essential that will result in more people scanning your QR code. Many brands forget to add a “call for action’ resulting in few people scanning their QR codes, a “call for action’ could be: “Scan me, Ask and Solve” “Scan and Win” “Scan and Play” or “Scan to watch a video” 

It will give and guarantee direct results!

Print your QR code in the right size 

The size of your QR code is an essential consideration, so your scanners will be able to see the code directly. Otherwise, they wouldn’t even know it exists.

The QR Code is the highlight of your artwork, so make sure people will scan it. Make sure the QR code is at least 1.2 inches (3-4 cm) in dimension for people to be able to scan it! 

However, the printed QR Code can differ in sizes when it comes to a billboard to posters, flyers, magazines, etc. So make the size of your QR Code scannable according to your advertising environment.

Related: What should be the right size of your QR code?

QR code positioning

Make sure your QR Code is not overlooked and never go wrong in the right placement or positioning of your QR Code; otherwise, it could go unnoticed.  

The right placement of your QR Code and giving it a central place in your artwork will make people notice it right away. It will garner a high conversion rate. 

QR code design customization

The customized design of your QR code speaks for itself that having a good looking, colorful QR code will attract more people to scan it. By using a custom quick QR code generator platform, you can easily brand your QR codes. 

Use colors and your logo to make your QR code part of your branding! 

What is the best QR code generator in 2023?

Finding a QR code maker online that best suits all your needs and purpose for your QR code can be a long and painstaking journey.

However, the QR TIGER QR code software offers all the essential and necessary features and professional customization that you need to create for your QR code.  

How to create your QR Code in QR TIGER?

• Go to QR TIGER QR code platform

• Select from the menu in what type of feature you want to create for your QR code

• In the box, enter the necessary data to make your QR code

• Choose between a "static" or "dynamic"

• Click "Generate QR code.” Customize your QR Code and select the pattern, eyes, add a logo, and setting the colors

• Hit the download button and click "done" 

• Go to the "track data" button to see your data or edit/change your URL

Conclusion

Like everything else in the digital and technology sector, QR codes have progressively evolved into a more advanced code that not only tracks the results but also enables you to edit your QR code without having to reproduce it. 

Thus, it is also very essential to choose a QR code generator that delivers quality and actual results above any other software. 

If you want to know and experience more about QR codes, generate your free QR code software with logo with QR TIGER.