The trade of counterfeit and pirated goods is increasing alarmingly despite the relative slowdown in overall world trade.
According to the Organisation for Economic Cooperation and Development (OECD) and the EUIPO in their 2019 report, “Illicit trade: trends in trade in counterfeit and pirated goods,” based on 2016 world seizure data of counterfeit and pirated goods that attempts to measure the scale of the problem.
Based on their findings, the international trade in counterfeit and pirated products could have amounted to as much as $509 billion in 2016, estimated to be 3.3% of world trade – up from $461 billion in 2013, representing 2.5% of world trade.
The rise of counterfeit products impacted industries and they have experienced a 98 billion dollars loss in sales damage in 2020 alone.
The automobile industry is also facing the same problem and incurred €2 billion losses every year due to counterfeit tires and batteries alone, as declared by EUIPO in its 2018 report.
Aside from the monetary damages counterfeit products incur to the brands and companies affected, their customer and investors’ trust lowers.
Fake and mislabeled materials and ingredients create health and safety risks that affect many industries, such as pharmaceuticals.
Moreover, the use of counterfeit electrical products also endangers human lives and property damage.
These ramifications emphasize the need for solutions to combat counterfeiting, and one of these is QR code technology.
What is a QR code, and how to use it in product authentication?
A QR code, shorthand for Quick Response code is the two-dimensional barcode that was invented in Japan. It can store information and can be accessed by simply scanning the code using a mobile device.
Brands or companies can put information in the code about the specific product, such as product name, model number, factory of manufacture, batch, etc.
They can also make a dedicated landing page where the product authentication details of each product are stored. To generate a QR code, they can copy the specific URL of each product. Use the bulk QR code feature to generate a volume of QR codes all at once in a few minutes.
Once generated using the best QR code generator online, they can print unique QR codes on products and product packages labels.
They can place it on the outer package of the product so that it is easily accessible for scan by a customer.
QR code is built for the customers’ convenience. With its ease of use and ubiquity, customers will whip out their mobile phones to scan the QR code to access the product authentication details in just a few seconds.
2. Integrates well with product design and packaging
Marketers have been using QR codes in the usual print collaterals and product packaging, hangtags, closures, boxes, and even clothes.
The QR code is easy to incorporate into any product design, size, shape and messaging.
3. QR code in product authentication is cost-effective
QR code in product authentication is a low-cost mobile solution that allows companies to address counterfeit items.
These companies need not shell out large amounts of money for additional workforce or equipment to maintain product authenticity.
All they need is to choose the best QR code generator to safely and accurately implement this solution.
4. Easily engages consumers
QR code ensures low friction for the consumers to engage with the brand.
They only need a smartphone device to scan and access the information to identify if the product is authentic or not.
Create your QR code in product authentication in bulk using the best QR code generator
A bulk QR code generator is one of the best features in QRTIGER that enables QR code generation in bulk so you don’t have to generate QR codes for your product individually.
In QRTIGER QR code generator online, you can create a bulk QR code for URL, URL with the number and log-in authentication, vCard, text, and number QR.
You can save time in creating multiple QR codes that you’ll print along with your products or its packaging.
Meaning to say, your workflow process becomes faster and efficient!
It supports both static and dynamic types of QR code as well. That said, you can edit and track your dynamic bulk QR codes.
Brands preferred to use dynamic QR codes to evaluate the QR code scans and other valuable data after implementing a QR code campaign.
This also goes to your anti-counterfeiting campaign using QR codes!
Process before creating your QR code in bulk for your products
To effectively reduce your counterfeit goods, you can generate a Bulk URL QR code for a large number of products.
This solution allows you to generate thousands of unique QR codes for your goods, which contains an authentication log-in and token (in this case, the token is the unique number per QR code generated).
When a customer scans the unique QR code, this redirects him to the website URL of the management with an authentication log-in and token seen on the URL of the website.
Before you can deploy these unique QR codes, these should be entered into the electronic database or an in-house system.
To do this, your company needs to have a website where the databases of products are found. Therefore, companies should create a public verification page first.
The page should take in the code in the URL and query the database for its validity. This website page is built to show the status of the products.
2. Go to the bulk QR tab and select the second option.
3. Click the Generate Bulk QR icon and upload your filled out CSV file of Bulk QR code with log in and authentication serial number. Always choose dynamic so you can edit and track your QR codes
4. Generate your Bulk QR code and customize its design
5. Run a scan test
6. Download the QR codes which will be saved in a compressed folder (.zip file). The proceed in extracting and printing them to your product labels or packaging
Brands using QR codes in counterfeit-proofing products
The following brands and companies are giving their best efforts to combat counterfeiting and minimize its impact.
1. QR code authenticity check by Ralph Lauren Corporation
A fashion brand, Ralph Lauren makes product authentication easy for their customers by adding QR codes printed next to the label.
According to the company, the authentication process will help tackle “counterfeits, grey market items and trademark infringement that can confuse the market.
Tous, a jewelry brand well known for specializing in accessible luxury, engraved a QR code on their jewelry collection to verify its authenticity.
They can also check the provenance of materials, the manufacturing process of each piece of jewelry, and the certifications to guarantee that the jewelry is sustainably made.
4. QR code-based product authentication used by 1017 Alyx 9Sm
1017 Alyx 9Sm, a fashion brand known for its luxe streetwear, uses QR codes for traceability and authentication.
Alyx printed scannable QR codes on the product hang tags. When scanned, it displays information on the entire supply chain history of the piece.
It has valuable data like where the brands sourced the raw materials, manufactured the garment, and its shipping record.
Diesel, a jeans company, printed a QR code to its product around its waistline displaying a short call to action, ‘Scan for Authenticity,’ to assist consumers in verifying the product’s originality before making a purchase.
Generate QR code in product authentication now with the best QR code generator!
Brands and companies can combat counterfeits, grey market items, and any forms of trademark infringement that confuse the market.
It is no wonder that QR Code based authentication systems are now becoming the norm for consumer products.
This intelligent tech tool helps brands maintain brand integrity and enable product interactivity,
It also passes a vital message from various brands that they exert their best effort to prevent product piracy and protect products from counterfeiters.
To know more about QR code in product authentication, contact us today!