How to create dynamic QR codes with Google Tag Manager retarget tool feature and increase conversions

Last updated:   July 03, 2022

Creating your dynamic QR codes with the Google Tag Manager retarget tool feature can enhance your remarketing strategies and close more sales.

Many marketers prove retargeting as one of the best ways to close sales or to attract new customers.

This strategy serves as your second chance to convert, up-sell, or retain them with online ads or campaigns.

Now, even if you’re running a QR code campaign, you can easily retarget those scanners who have scanned or interacted with your QR code.

You can even retarget users by their specific actions taken on your site when they’re redirected to a particular landing page after scanning your QR code.

Using QR codes with Google Tag Manager, you’ll get these insights and be able to analyze your website analytics better.

Most importantly, you can derive data for a more informed marketing decisions and improve your retargeting campaigns.

What is Google Tag Manager, and how does it work? 

To measure the effectiveness of your website and how they contribute to the overall goal of the business, companies use tools like Google Ads or Google Analytics.

To track the analytics, you need to add tracking codes to these websites. In the older days, you need a developer to add these tracking codes.

But with Google Tag Manager, you can add the tracking codes to your website by yourself.

Google Tag Manager helps you manage your tags, or snippets of code related to your marketing campaign events.

This tag management system tool gives you the ability to add tracking tags to your site to measure the audience or personalize, retarget, or conduct search engine marketing initiatives.

GTM allows you to directly transfers data and events to Google Analytics, Enhanced Ecommerce, and other third-party analytics solutions to produce a clear picture of how well your site, products, and promotions perform.

In this blog, you’ll be measuring the QR code scans and use the Google Tag Manager retarget tool feature to make tailored strategies for those who have interacted with your QR code and landing pages.

Getting to know QR code retargeting: What's with QR codes with Google Tag Manager retarget tool?

QRTiger’s Google Tag Manager retarget tool feature allows you to track scanners and retarget them when they scan your QR codes.

So your Google Tag Manager retarget tool in QRTiger serves as one of your containers in GTM that will help you identify the actions taken by your users and eventually retarget them. 

Using the retargeting tool in QRTiger will track your users and retarget them after scanning the QR codes. The data will be helpful as you create your tailored ads and campaigns.

Note: This feature is available for advanced and premium users.

Related: How to: Remarket to customers using the dynamic QR codes Facebook Pixel retargeting tool

What are the Dynamic QR code Solutions with Google Tag Manager retarget tool feature?

Dynamic URL

URL QR code is a QR code solution that converts a URL into a QR code.guy scanning pizza flyer - qr code When scanned using smartphone devices, it redirects users directly to any website it is associated.

QR code experts recommend generating a dynamic URL QR code to edit or update your QR code content and allow for retargeting and tracking.

File QR code 

qr code in mall scanned

A file QR Code will convert any type of file into a QR code.

When the file QR code is scanned using a smartphone device, it will redirect the user to a document/file that you have embedded into a QR code, and it will display into the mobile device.

 It could be a PowerPoint, word file, Excel file, Mp4 file, video, and many more.

H5 Editor

A QR code web page or webpage QR CODE is a dynamic QR code solution that uses H5 technology in making lighter versions of desktop webpages.

This type of QR code can help users to create and promote their marketing and event mobile pages.

Why do you need to retarget people based on their interaction (scan) to your QR code?

QR codes serve as a tool that connects your audience to your content or website.

Because you know these people are scanning your QR codes, which means your retargeting efforts are going to be much more successful.

These hyper-aware and highly motivated users are likely continuously checking out your brand, your QR codes, or campaigns.

In short, these are your target audience who have already shown some interest in your business or brand.

It only makes sense to target them with your ads, campaigns, or even another QR code that redirects them to something valuable and relatable.

How to create your QR codes with Google Tag Manager retarget tool

  • Click on the QR code solutions that have a Google Tag Manager retarget tool feature: URL QR code solution, File QR code solution, or H5 Editor solution
  • Always choose dynamic so you can edit/track your QR code, and use the retarget tool feature
  • Click “Generate QR code” and customize your QR code
  • Do a scan test with your QR code
  • Download your QR code

How to set up your QR codes with Google Tag Manager account 

  • Go to Google Tag Manager and create your account (or add a new account if you’re a GTM user already). Create a container for your QR code campaign.
  • Set the name of your account
  • Go to track data on your QR code generator and copy the QR code campaign name you have just created. Your container name can be your QR code Campaign name or ID
  • Go back to your account on Google Tag Manager. Choose your target platform.
  • Tick the box of the Google Tag Manager Terms of Service Agreement. Click the Yes button as well as the create button.
  • A pop-up box with two codes will appear. Copy the first code.
  • Go to ”track data” of your QR code generator where you can see your QR code campaign. Click the retarget tool icon and paste the GTM code.
  • Copy the short URL below your QR code campaign name.
  • Preview first your container. It will redirect you to Google Tag Assistant.
  • Paste the short URL you have copied to connect Tag Assistant to your website.
  • Click the “Connected” button.

  • On the upper left, click the exit button and a “stop debugging” button will pop up. Proceed to click it.

Benefits of using Dynamic QR codes with Google Tag Manager retarget tool feature

1. Easy tracking of your scanners

When your target audience scans your QR code, you can easily track them, especially when they are redirected to your website or specific landing page.

You’ll get to know their behavior depending on the tags and triggers you’ve set on your GTM account.

By getting the information on which scanners made a purchase or downloaded your e-book, you can retargeting campaigns based on their actions. 

2. Ensures that your retargeting ads are shown to the right people 

Google Tag Manager retargeting tool allows you to execute a strategic retargeting ad to the right people.retarget example popping out You can easily find new customers or people who have visited a specific page after scanning your QR code or have taken the desired action on your website.

3. Drives more conversions and sales 

Since these people who have scanned your QR code are engaging with your QR code, this means that they’re aware and interested in your brand or product.flyer qr code scan -

You can set up automatic bidding or retargeting campaign to reach these people who are more likely to take an action you care about, like making a purchase.

4. You can better understand your QR code campaign 

You can gauge the performance of your QR code campaign with the Google Tag Manager retarget tool.

This way, you’ll know the impact of your QR code campaign.

Aside from that, you can measure retargeting campaign by looking at the data what happens when people see them.

By studying the actions done by each scanner after being redirected to your website or landing page, it’s an ideal way for tracking ROI.

Start your retargeting campaign with QRTIGER today

QRTIGER’s Google Tag Manager tool feature is just one of the newest features for advanced and premium users.

This feature helps businesses and marketers make tailored ads.

Then you can reach the scanners which did not initially convert on your site or landing pages.

You’ll have precise targeting and higher conversion rates by analyzing the scanners’ interaction with your website.

To know more about QR codes with Google Tag Manager retarget tool, contact QRTIGER today!