A dynamic URL QR code is an advanced QR code with two impressive features that make it better than ordinary QR codes: they’re editable and trackable.
You can change the link in your existing URL QR code so it redirects to another landing page—even when you’ve printed or deployed it.
And you can monitor its real-time scan metrics: the number of QR code scans, the scanning time and location, and the type of devices used in scanning the code.
These impressive capabilities and their customization make dynamic QR codes ideal for marketing campaigns. Learn how to create one and use its advanced features in this article.
- How to make a custom dynamic QR code for URLs
- What’s the difference between a dynamic and static URL QR code?
- Added features for QR TIGER’s URL dynamic QR codes
- How to use dynamic QR codes for URLs
- How to edit the URL in your dynamic QR code with the best QR code generator
- How to track your dynamic QR code with QR TIGER
- Why use a dynamic URL QR code?
- Tips for creating effective QR codes
- How to use a bulk URL QR code generator
- Related terms
- Frequently Asked Questions
How to make a custom dynamic QR code for URLs
Creating a dynamic QR code for your URLs is quick and easy with QR TIGER, the most advanced online QR code software. Here’s a guide to show you how to do it:
- Go to QR TIGER QR code generator.
Note: To create a dynamic QR code, users must have an account. But you can sign up for a freemium account and get three free dynamic QR codes, each with a 500-scan limit.
- Click the URL QR code solution and enter the link you will embed.
- Select Dynamic QR, then click Generate QR code.
- Customize your QR code. You can also add a logo to it. And don’t forget your call to action.
- Run a scan test with your smartphone, then click Download.
You can also use a bulk QR code solution to make URL QR codes in bulk if you have many URLs to convert into a QR code.
Note: If you want to know how to convert a link to a QR code for free, just click the Static QR option after you enter the URL. Then, click Generate QR code > Customize > Download.
What’s the difference between a dynamic and static URL QR code?
A URL QR code is just one of the many advanced QR code solutions a QR code software can generate. And like most QR codes, it comes in two types: static and dynamic.
Static QR code
A static URL QR code directly stores your link in its pattern. It is why you can no longer edit or change the link once you’ve generated the code.
Also, you’d have to be wary of your URL’s length because it will affect the QR code’s pattern; longer links result in patterns filled with many squares.
And here’s the catch: bigger, more congested patterns often take more time to scan. Static QR codes also lack tracking capacities, so they’re not great for marketing.
But the good thing about a static URL QR code is that it will work forever, granted that the embedded link remains active.
Dynamic QR code
“Can I change the URL on a dynamic QR code?” You certainly can, and this capability makes dynamic QR codes more advanced than static ones.
You can use the same QR code to bring scanners to another domain. This feature eliminates the need for creating and printing new QR codes.
But how is this possible? Here’s the answer: Dynamic QR codes store a short URL in their pattern instead of the actual data, enabling easy editing and data changes.
In the case of URL QR codes, the short URL will redirect the scanner to the target URL or the link you have embedded.
This unique feature also allows dynamic QR codes to store lengthy links without affecting the number of modules or squares on their patterns.
Dynamic QR codes also come with real-time scan analytics to help you track the performance of your QR code campaigns.
You can track the total number of scans, the time and location of each scan, and the operating system of the device used in scanning.
So, what is the difference between a static QR code and a dynamic QR code? It all lies in their flexibility and adaptability brought by their advanced features.
Added features for QR TIGER’s URL dynamic QR codes
At QR TIGER, we offer five extra features for your dynamic QR codes for URLs to take their functionality to a new level. Check out these incredible features:
- Set passwords. Restrict QR code access by setting a password to your dynamic QR code. Scanners must enter it correctly before proceeding to its embedded data.
- Retargeting. Integrate your Google Tag Manager and Facebook Pixel ID into your dynamic QR codes for retargeting audiences.
- Email notification. You can opt to receive email scan notifications and set their frequency: daily, weekly, and monthly.
- Expiry. You can set your dynamic QR code to expire on a specific date or after reaching a certain scan limit. You can also set it to expire once a user scans from a single IP address.
- GPS. This allows you to track accurate scan locations by enabling GPS tracking. You can also limit scan location by setting a scan boundary; only scanners within the range can access your QR code.
Note: These features are also available for dynamic files, H5 editor, and Google Form QR codes.
How to use dynamic QR codes for URLs
Promote online shops or restaurants
Lead them to your testimonial page
Testimonials or reviews impact sales and help you understand customers’ needs and demands.
Moreover, online reviews help you rank on the search engine results page.
If you have a business review page on Yelp, Facebook, Google, or anywhere else, you can generate a URL QR code for your review page link.
This way, it’s much easier for your customers to find these comments, and they can leave their feedback and suggestions.
Boost social media reach and visibility
In today’s modern market, any business without an online presence is as good as dead.
To improve your social media presence and online visibility, you can generate a URL QR code that leads to your online platforms. This will help increase traffic and boost engagement.
You can also generate a social media QR code, a dynamic solution that can store multiple social media pages and other links.
With this, people can follow or reach you on various platforms from one place.
Drive website traffic
A URL QR code works great for driving traffic to your website. This way, more people will find you online, where they can browse and buy your products or services.
The benefit is that people won’t have to type your website link into their browsers to find your page. One scan is all it takes to get there.
And with this technology, you can easily integrate them into printed or digital marketing materials, increasing the potential of scans from people.
Provide additional information
Space is a crucial factor in product packaging. You’d have to add all the details while ensuring the label won’t be crowded.
If your product packaging has limited space for relevant information, the best solution is to leverage QR code technology.
You can still add all the product details with a QR code without taking up too much space. And in a scan, consumers can access all this information on their smartphones.
How to edit the URL in your dynamic QR code with the best QR code generator
QR TIGER has a simple, sleek, and intuitive user interface allowing you to create and edit your dynamic QR codes easily. So if you’re a beginner, you’d have nothing to worry about.
To change the link in your dynamic QR code, follow these easy steps:
- Log into your QR TIGER account, and click My Account.
- From the dropdown menu, select URL. You may also click Dashboard, then click URL on the left tab.
- Choose a dynamic URL campaign you want to edit.
- Click Edit and enter the new link or URL.
- Click Save to apply the changes.
Once updated, the changes will reflect automatically. Your dynamic QR code will now redirect scanners to the new link you have added.
How to track your dynamic QR code with QR TIGER
The tracking feature of dynamic QR codes helps businesses accurately monitor their QR code campaigns’ effectiveness.
The data also helps them understand their target market behavior.
Tracking your dynamic QR code’s scan analytics may sound complicated, but this is an easy task with QR TIGER. To track your URL QR code campaign, follow these easy steps:
- On your QR TIGER account, click My Account.
- Click Dashboard or URL
- Choose a dynamic URL campaign you want to track.
- Click Stats to access data.
Reminder: You can only track dynamic QR codes. This feature is not available on static QR codes.
Why use a dynamic URL QR code?
Dynamic QR codes for URLs offer flexibility by allowing you to change the destination URL whenever needed, keeping your content up-to-date without creating new ones.
Plus, they provide valuable tracking and analytics features that can help you make data-driven decisions.
You can personalize the user experience with dynamic QR codes and create engaging connections with your audience.
To know more about why it’s wise to use a dynamic QR code in marketing campaigns, check out these advantages:
One QR code for multiple promotions
Since you can change the link in your dynamic QR code, you can use it for various purposes anytime you want.
Suppose you have an online shop. Today, you can redirect your scanners to your website. And the next day, you can replace your URL with your sales page.
Dynamic QR codes bring convenience when executing campaigns, as they allow users to edit or change the destination URL at any given point, even after distribution.
With dynamic QR codes, you don’t have to worry about making mistakes. You can make changes whenever you like.
And the best part? Dynamic QR codes are multipurpose. You can run different campaigns using only one QR code, thus, enabling you to run A/B testing at a low cost.
They eliminate the hassle of reprinting or redistributing your marketing materials.
They also ensure a smooth user experience, enabling users to access relevant information.
Phygital marketing approach
Using dynamic QR codes allows you to bridge offline and online marketing streams.
With this technology, you can bring your target market from an offline channel like print media to an online platform such as a website in just a scan. It’s also great for online-to-online redirection.
Wherever your target audiences may be—down the street, on the bus, or at home reading a magazine, connecting with them is easy with QR codes.
Accurate marketing decisions
Sound decisions stem from quality data, and the real-time tracking of dynamic QR codes is handy for this purpose.
It can help you collect valuable target market data.
These data help marketers extract valuable campaign insights, make data-driven decisions, and tailor their strategies accordingly.
Dynamic QR codes also allow for A/B testing and integration with Google Analytics, further enhancing the accuracy of marketing decisions.
Although dynamic QR codes may come at a price, they prove to be a valuable and worthwhile long-term investment.
They offer cost-efficiency by eliminating the need for physical materials, providing real-time tracking and data collection, enabling content personalization, supporting A/B testing, and integrating with analytics tools.
Running a marketing campaign with dynamic QR codes lets you gather valuable insights without the need for expensive market research or data collection methods.
And if you’re still deciding whether this tech suits you, you can test it out first by signing up for a QR TIGER freemium account to create a dynamic QR code for free.
Tips for creating effective QR codes
A dynamic QR code isn’t enough; you must ensure it works efficiently to enjoy its advantages. And this is why you must observe the best practices when making them.
By implementing these tips, you can create dynamic QR codes for links that captivate your audience, drive engagement, and yield measurable results for your business.
To unleash the full potential of your QR code marketing, here are some valuable tips you should follow:
Do not invert your QR code’s colors
Although you can customize your QR code according to your brand and purpose, choosing the appropriate colors is crucial.
You must use dark colors for your QR code pattern or the foreground and light colors for its background.
The contrast between these colors will improve your QR code’s readability.
And for this reason, avoid inverting your QR code’s colors. Doing so can affect your QR code’s readability.
Add a clear call-to-action
It’s crucial to put a call-to-action (CTA) in your URL QR code; otherwise, how will your scanners know what they should do with your QR code marketing campaign?
Add a CTA in your QR code, such as “Scan to get a discount” or “Scan to shop.” This will make your scanners take action and scan your QR code.
Use the appropriate size
Although there’s no standard sizing for QR codes, observing the recommended QR code size is better to ensure scannability.
This helps scanners read your QR code quickly.
To ensure optimal scannability within short distances, the recommended minimum dimension of a QR code should be 1.2 inches (3-4 cm) so the scanner can easily and quickly read your QR code.
It’s also important to observe and apply the correct sizing according to your medium.
For instance, use a large-sized QR code for a billboard and a small-sized QR code for magazines or flyers.
But do not make them too small or too big—align their sizes to your media.
It’s best to download your QR code in SVG format. This allows you to resize the QR code without compromising its quality.
How to use a bulk URL QR code generator
In case you didn’t know, you can create multiple URL QR codes in one go. This is possible with QR TIGER’s bulk QR code feature, available in its Advanced and Premium plans.
This tool can generate up to 3,000 customized QR codes with logos in seconds. The codes can also be static or dynamic, depending on your preference.
Follow these simple steps to use our bulk QR code solution:
- Go to QR TIGER and log in to your account.
- Click Bulk QR at the top tab.
- Download any CSV template you see onscreen, then fill it out with the necessary data. You may also create your own CSV file.
- Upload the CSV file containing your data.
- Choose Static QR or Dynamic QR
- Click Generate QR code.
- Customize your QR code. You can change its pattern and eye, add a logo, select colors, and use a frame with a call to action.
- Select an output format to print your bulk QR code based on your layout preference.
- Click Download Bulk QR code.
Need assistance using the bulk QR code generator? You can reach out to us right away. Our team is ready to provide you with the support and guidance you need.
QR code that redirects to the website
A QR code that redirects to a website is called a URL QR code. And if it’s a dynamic URL QR code, you can change its link and track its scans.
Editable QR code
An editable QR code is more popularly known as a dynamic QR code. It stores a short URL in its code instead of your data, allowing you to edit it anytime.
Free multiple URL QR code generator
A multiple URL QR code is a single code that can contain various links and redirect scanners to different landing pages.
Frequently Asked Questions
Can I change the URL on a dynamic QR code?
Yes. You can change the URL on your dynamic URL QR code.
To edit your dynamic URL QR code, click My Account > Dashboard > URL Choose a URL campaign > Edit > Save.
What is the difference between a static QR code and a dynamic QR code?
Simply put, a dynamic QR code is editable and trackable, while static QR codes are not.
A static QR code contains fixed information that cannot be changed after creation, while a dynamic QR code allows for modifying its content at any time.
Dynamic codes offer flexibility and the ability to adapt, while static codes are more suited for situations where the encoded data remains the same.