10 ways to use QR codes in beach resorts to elevate guest experience

Last updated:   October 15, 2021

As the hospitality industry is evolving, it is now integrating QR codes in beach resorts to offer an enhanced guest experience. This elevated approach to making a memorable customer journey in beach resorts makes guests feel more confident and safe. 

The pandemic has exposed the hospitality industry to the technology gap, and the only thing to do to cope is to embrace ground-breaking technology like the wireless tool -QR code.

QR code experts recommend this technology in the hospitality industry as an innovative solution in offering a safer and meaningful resort experience.

Resorts are using this technology to convince guests that they’ll be safe during their stay.

The QR code has become a regular part of our lives during the lockdown, and it is now used by many beach resorts because of its fast readability and storage capacity. 

By simply scanning it using a smartphone camera or a QR scanner app, guests can access information instantly. 

QR codes ideas for hotels and beach resorts

1. Contactless check-in for guests

As most beach resorts now have opened their doors to guests, contactless check-in becomes imperative.

Guests want to have an alternative to physical front desk check-in for a safer and easier experience.

Using QR codes, guests can use it for check-in. This way, guests can complete the mobile check-in process entirely by themselves with no contact by scanning a QR code.

This also allows guests more time to enjoy the resort and less time standing in queues.

Related: How to make a contactless check-in for events, hotels, and resorts using QR codes

2. Digital menu for dining outlets and spa

Digitize your room service menu, your outlet’s menu, and even your spa menu using a menu QR code.

A touchless menu using a QR code ensures that social distancing is imposed. 

Replace the physical menu with a digital menu available to view on guests’ mobile devices via QR code.

It also keeps your guests safe as the digital menu prevents the risks of contamination and virus transmission. 

Related: How to Make Your Restaurant or Bar Menu in a QR Code?

3. Maps for beach resort tour

Is your resort a perfect event venue for events or does it offer eco-tours?

Why not give a digital element to your beach resort tour or ocular visits by converting the resort map into a JPEG QR code. 

The Jpeg QR code (under the file QR code solution) allows you to convert an image file into a QR code.

Once it is scanned, the image will display on a smartphone screen for easy viewing and download.

To guide your incoming guests where your resort is located, you can also create a Google Maps QR code.

It embeds Google Maps data into a QR code. Your guests can easily locate your resort without the need of calling your customer support. 

4. Digitized welcome messages to guests

Guests of all ages, especially the tech-savvy generation want a digital element in their resort experience. 

Leave a lasting positive customer service to them by digitizing welcome messages to guests.

You can do this via text QR code where guests will just scan the code to read the general manager or resort manager’s welcome message. 

If you are welcoming a large group of guests, you can generate a bulk text QR code using this template

Related: How to create a Text QR code for free in 5 steps!

5. Amenity instruction guide

Some guests will have a hard time figuring out how to operate a Nespresso machine or gym equipment.

Help guests by providing a scannable video QR code that contains information about how to use the appliance. 

Make it extra special by offering suggestions like the best coffee flavor they should try how to properly iron a suit, and more! 

Keep your guests looking and feeling great by offering easy-to-follow instructions converted into File QR codes (can be PDF, doc, Jpeg, etc.) on how to easily use your gym equipment. 

You can put additional information like which equipment is for beginners, for weight training exercises, and so on. 

Another good alternative is to include a sound file of how to use the hotel amenities.

You can convert your MP3 file into a QR code so your guests who prefer audio can access it. This is intended for audio-inclined guests.

Related: How to use a File QR code converter

6. Personalized playlist via a customized Spotify QR code for your guests

Make your guest’s resort experience with their loved ones more romantic by personalizing their favorite songs and sharing them via a customized Spotify QR code. 

You can share the personalized playlist during private dinners or sunset cruises on the yacht.

Guests who scanned the code will be able to play the songs without the need to download the Spotify codes app on their phones.

Spotify QR codes can be scanned in any device and any scanning apps, thus users will not have to download the app on their smartphones.

It’s an opportunity to let your guests know that they are valued, and not simply just another entry in the booking ledger.

Related: How to make a customized Spotify QR code

7. Integrate QR codes in beach resorts in your print marketing

Your resort brand collaterals don’t have to be boring with an added digital element- QR code!

You can incorporate QR codes in your brochure or sales kits to redirect customers to your website to book direct using dynamic URL QR codes.

You can also add a QR code that redirects them to a specific landing page to avail discounts and promos.

This makes your print collaterals more interactive and engaging as guests will be able to access valuable and exciting digital content using their smartphones.

Related: How to use QR codes in print ads: Examples and use-cases

8. Boost social media presence 

Social media is proven to be a great tool to connect with your guests, routine vacationers, professionals, and even potential customers.

That is why tech tools like QR codes are a great help to boost your online visibility over your competitors and increase your bookings.

If your resort is active on different social media channels such as Facebook and Instagram, you can house all these accounts in one QR code using a social media QR code. 

You print along with your hotel or sales collaterals your resort’s social media QR code or even share the code during business showcase or tradeshow events.

Related: Social media QR code: Connecting all of your apps in one scan!

9. Grow online customer reviews of your resort

Hotel reviews are a vital part of the customer journey to booking your resort.

When planning their leisure travels, 95% of consumers will read at least seven reviews before finalizing a booking.

Customer reviews help you improve the “heads in beds” ratio for your resort.

You can also reach out to people, see what needs to be improved, and appreciate your staffs that have excellent service to your guests.

Reviews can also give your guests a voice and make them feel more comfortable with you.

Make it easy and convenient for your guests to leave a review after staying in your resort by scanning a QR code. 

If you have accounts in TripAdvisor, Booking.com, or Expedia you can convert it into a URL QR code. 

Just copy the specific URL of your account’s customer review section to the URL menu field in QRTiger. Then generate in dynamic form. 

This way, guests will just scan the code to instantly post their experience and feedback in real-time. 

Related: How to generate a URL QR code in 5 steps!

10. Promote the restaurants in your resort

Food and beverage are one of the biggest sources of revenue in resorts that is why promoting it to the market is important.  

Gladly, restaurant recommendations via listings on review sites such as Yelp help resort to tapping new customers.

By sharing a Yelp QR code with guests, they can easily rate your restaurants on Yelp.

Getting instant reviews and making them visible online help you gain more customers and improve your brand identity in the resort sector. 

How to generate QR codes in beach resorts

The resort experience of the guests is important in managing beach resort operations.

By introducing the QR code technology in the operations and management, it makes the guest’s whole experience seamless and memorable. 

Above all, resort owners can generate more leads, drive more revenue, and satisfy customer satisfaction with a minimal amount of investment. 

To jumpstart your integration of QR codes in your beach resort, here are 5 ways you can follow:

1. Open www.qrcode-tiger.com

QRTiger is the best and trusted QR code generator that the hospitality industry and other business sectors are using today.

The software has an ad-free and user-friendly design that allows users to create QR codes suited for different business goals.

2. Choose the QR code solution you need

After opening the QR code generator software, you can now choose which category or QR code solutions you want for your beach resort.

You can see multiple QR code solutions that are suited for your business such as menu QR codes for your F&B operations or File QR codes for storing images, video, PDF document, or audio, and many more. 

It also has a bulk QR code generator if you will create a large volume of QR codes.  

The intelligent tracking features of the software with the use of dynamic QR codes make it very convenient to track and edit your QR code. 

This is an innovative type of QR code that promises business solutions for your resort operations. 

3. Enter the required field and generate your QR code

Right after choosing the QR code solution you need, fill in the required data in the field menu. 

Make sure that you proceed to generate your QR code without leaving unfilled required fields. The generation will not work if there are missing required fields. 

4. Customize and scan test.

Next, customize your QR code by adding colors, eye shapes, and patterns that match your resort branding.

Moreover, achieve an on-brand QR code by adding your resort logo or even your F&B outlet logos to your code.

Then give your guests a preview of what to expect once they scanned the code by adding a call to action tag to your QR code.

Make sure to follow the best QR code practices when customizing your QR codes to maintain their scan-ability and function.

Likewise, test your QR code if it works before downloading or deploying it to key resort areas.

This is to ensure that there are no scanning problems that occur and to avoid negative customer feedback.

Related: How to create a Visual QR Code in 6 steps!

5. Download and deploy your QR codes in beach resorts.

The last step in creating QR codes for your beach resort is to download and deploy them in the key areas in the resort, in your resort collaterals, or even online. 

In keeping with your QR code’s quality and readability, QR code experts recommend using the vector formats like SVG when you print your QR code.

You can resize the QR code without affecting its image’s original quality.

When deploying your QR code in your welcome area and rooms, there is a recommended printing guideline that you can follow.

Benefits of QR codes in beach resorts

1. Less paper usage

Paper waste is one of the contributors to waste in hotels and resorts.

According to the Radisson SAS Group, it averages over three kilograms of unsorted waste per guest, per night, while the Scandic Hotels chain’s average is just over half a kilogram of unsorted waste per guest, per night. 

This why resorts are advancing an initiative to promote sustainable practices and to contribute to the global clamor for the reduced carbon footprint.

Guest expectations to resort brands are also shifting and they are more likely to choose eco-friendly resorts.

According to the study, guests are looking at the green credentials of resorts when they travel. 

With the use of QR codes in resorts, you can reduce the use of printed materials and reduce touchpoints in the area.

Your restaurant menus are now digital and your guests can have the option to access digital resources of your resort collaterals. 

2. Instant access to information in one scan

You can ensure that your guest’s convenience is given importance as you integrate QR codes into your resort operations.

By simply scanning a code, they can access digital content in a matter of seconds. They can order food and follow your social media pages with no hassle. 

Moreover, one solution where you can store multiple URLs in one code is the multi-URL QR code solution

You can use the multi-URL QR code solution to direct guests towards a website with the specific language they’re using.

No need to translate your resort services to international guests.

Also, you can use the solution to redirect guests to the different menus depending on the time they scan the code.

To know more about this innovation, you can read through this blog

3. Engages guests and customers

Guests love new experiences when they visit a beach resort.

With the use of QR code technology, you can give them a whole new level of resort experiences that focused on personalized and innovative hospitality.

4. Cost-efficient

The hospitality industry is one of the sectors greatly affected by the COVID-19 pandemic because of reduced tourist inflow. In effect, resort owners have to cut down on expenditures and minimize spending as much as possible. 

Using QR codes in beach resorts is an economical tech solution that is ideal for long-term usage. It helps you reduce costs on printing materials and even optimizes your resort operations.

That being said, resort owners can focus on delivering top-notch services to guests complemented with tech innovation.

5. Simplifies check-in processes

Long waiting times can make guests impatient and cranky. Hoteliers can attest that it affects customer satisfaction, particularly during group check-ins.

With QR codes integrated with your check-in procedure, guests don’t have to line up and wait.

By a simple scan and connectivity, they can check in using their mobile device. This way, they can allot more time enjoying the resort amenities and availing the services. 

Related: How to make a QR code for registration

6. Withstands wear and tear

Salt air, sun, and sea mean harsh treatment for printed materials. You might be worrying that it can affect the scan-ability of your printed QR codes in the resort.

When you deploy your printed QR codes in your beach resort, you can ensure that they can withstand damage caused by rain, scratch, or wear-and-tear.

Thus, it is economical to use and does not require high maintenance. 

QR codes in beach resorts use-cases: Resort offers a great example of QR code usage

1. Four Seasons Resort Maui uses QR codes in restaurants and spas

As part of Four Season’s global Lead with Care program, QR code technology plays a vital role in its effort to provide care and comfort to guests. 

QR codes have been added for each restaurant menu in the resort. Guests can access the contactless menu is available through a QR code or the Four Seasons App.

2. Resorts World Las Vegas uses QR codes so guests can order food and drinks

Resorts World Las Vegas proudly offers its guests first-of-its-kind experiences at the resort with a partnership with Grubhub coupled with the integration of QR code. 

Guests in the resort can have an easy and convenient mobile food ordering experience as they only need to scan the Grubhub QR codes located throughout the property.

Then for poolside deliveries, guests can access their order at a QR-code activated restaurant locker on the pool deck, featuring a touchless opening.

Related: How to use a social Grubhub QR code to maximize your orders

3. Taj Exotica Resort & Spa, Maldives uses QR code for contactless check-in and for restaurant menu

The luxurious Taj Exotica Resort & Spa rolled out safety and hygiene measures in its various resorts across the Maldives. 

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The resorts are now using technologies such as QR codes for contactless check-ins, and to access digital menus.

Guests in the resorts can directly check-in using their mobile device and can peruse the digital menu and order their favorite treats from the tips of their fingers.

QR codes in beach resorts- elevated approach to providing a superb guest experience

Guest expectations today are high. This is why providing a superior guest experience is at the top of the list for many resort owners.

It is now possible to elevate guest experience using QR code technology in resort operations and management. 

This game-changing tool can be used for varied purposes in beach resorts. You can now automate guest interactions throughout their stay, reducing both touchpoints and paper usage.

Continue delivering the best guest experience in beach resorts with QR codes that result in repeat visits and referral business.