9 Ways To Use QR Codes in Real Estate Marketing in 2024

Using QR codes in real estate opens many opportunities for realtors to promote real properties and attract potential buyers effectively.

This industry is cutthroat and highly competitive, and realtors must always stay on top of their game by innovating new and efficient strategies, like using modern technology.

Real estate firms can integrate an advanced dynamic QR code generator to help them succeed in the number game of lead generation, beat their daily challenges, and stay agile in the industry. 

Read further to learn more about this innovative tool for real estate companies.

Nine ways to use advanced QR codes in real estate marketing

More consumers now prefer online shopping since it’s more convenient, and this trend has also reached the real estate industry.

A Realtor survey revealed that 47% of buyers began their homebuying journey by searching online. Meanwhile, 60% of customers said they browse for properties with their smartphones.

Agents must adapt to this change in customer preferences. Here’s where QR codes come in. They can quickly provide users access to complete and accurate information.

How do real estate agents use QR codes? Check out the following innovative ways you can apply advanced QR code types to your marketing strategies:

1. Share contacts through upgraded business cards

33% of home buyers find properties through real estate agents. Real estate professionals must establish credibility in the field, and they can do this by expanding their network.

They can use the vCard QR code solution for this.

It’s an advanced solution that stores all your contact details, social media profiles, email addresses, website, and more.

Realtors can add this QR code to their business cards to provide potential clients with many communication avenues. Clients can then instantly save your information on their devices.

This way, home buyers can reach them conveniently and efficiently, and they have many means of contacting you.  

2. Boost company website traffic

Using URL QR codes to lead potential clients to your company website can boost website traffic, lead generation, and potential sales opportunities.

This solution also makes it highly convenient for prospective buyers to access your website, as they only have to scan the code with their smartphones.

It streamlines the conversion from offline to online platforms by seamlessly connecting physical marketing materials to the digital space.

And with a dynamic URL QR code solution, you can also track and analyze scanning activity, gaining insights into the effectiveness of your offline marketing efforts.

3. Simplify property location directions

A location QR code can store a specific location’s latitude and longitude coordinates on the map. With this solution, you can provide quick access to accurate location information.

Scanning the code takes users to a map service that directs them to the property’s location. Clients no longer need to search for your property’s location on the map application.

Also, you won’t have to give them complex location directions, saving you time and hassle.

4. Showcase real properties

The National Association of Realtors reported that 87% of home buyers rely on images to help make buying decisions.

Showcase your properties through photos with the image gallery QR code.

You can print it onto your ads to make them more eye-catching and intriguing.

QR codes in real estate let you keep your ad simple yet engaging. You can add multiple property photos so potential clients can view every angle of your property in just a quick scan.

5. Take clients to virtual house tours

85% of buyers and sellers want to work with agents that use video in their property promotions.

Videos in real estate marketing are essential to provide better visual input and make your promotion more engaging, increasing the chances of sealing deals.

Take your potential clients on a virtual tour to promote your properties, and let the video QR code help you make this more seamless.

With a quick smartphone scan, the code will lead your prospects to an in-depth walkthrough of your property.

6. Promote location-specific properties

Imagine having one QR code showing users different listings depending on their area. This is possible with the multi-URL QR code, an innovative solution that can store multiple links.

It redirects users to different pages depending on these parameters: the scanner’s location, scan time, device language, number of scans, and area boundary (geofencing).

You can select ‘location’ when you create it with a dynamic QR code generator. This way, the user will be redirected to a webpage of property listings near or within their city.

The QR code will detect the scanner’s location and take them to the corresponding page you’ve assigned for that specific area.

7. Bring your leads closer

Over the years, social media platforms transformed into a marketplace where all users can promote, sell, and buy almost anything.

This presents an opportunity to promote listings.

You can use social media QR codes so potential buyers can easily tap you across various social media channels with just a scan.

This solution can store all your profiles and pages.

But what are the benefits of a QR code for your social media platforms?

This dynamic QR code can provide n easier way for people to connect with you.

They can find your page on different platforms without jumping from one app to another.

8. Provide comprehensive property advertisement

One problem with print advertising is placing all the necessary details about your property in a limited space. But you can skip this hassle with the file QR code.

This dynamic solution can store various file types: Word documents, Excel spreadsheets, PDF files, images, audio files, and videos.

But how does this work? The file QR code converter stores your file in an online server and provides a dynamic QR code containing a short URL.

This link leads to a landing page where you can find the file. After scanning the QR code, you can view the file on the page and download it to your device.

Your potential clients can access more details about the property through this solution, which ultimately helps increase the chance of getting your property sold.

9. Invite clients to open-house

To simplify the process for attendees to access open house event details, real estate companies can use event QR codes for real estate open houses.

This eliminates the need to distribute physical materials and ensures that attendees have all the necessary information readily available.

Interested individuals can access event details with a scan—information like the event title, venue, and time will be visible on their smartphone screens.

How do real estate agents use QR codes today?

The use of QR codes has crossed various industries, including real estate marketing. Many realtors and companies have used them to boost their engagement and sales.

A Forbes article lists how some of the world’s best real estate agents use QR codes for their operations. Check them out below to learn from the experts:

RETSY

Arizona-based agency RETSY uses QR codes to provide clients easy and direct access to property listings without all the ‘extra trouble.’

They can simply browse through lists without asking agents.

One factor influencing this decision is co-founder Chris Morrison’s observation as he dined out with his mother, who effortlessly scanned a QR code so she could order a drink.

It made him think that more people know how to use QR codes than before, so he decided to take advantage of this technology.

Private Property Global

Private Property Global director Tracy Atkins sees QR codes as a transformative marketing tool and a modern storyteller.

QR codes not only enhance the accessibility of listings but also make them more appealing. Their ability to store information in such a compact size allows them to remove unnecessary ad copies.

“We look less like we’re selling a home on the market and more that we’re telling a home to the market,” she shared.

Bassick Real Estate

Catherine Bassick of Bassick Real Estate Advisors believes that while traditional media like newspaper ads and billboards still work best, QR codes in real estate make a difference.

With a QR code, she could lead people straight to the property website instead of having them manually search for it.

CDR San Miguel

For CDR San Miguel owner Jim Dolan, QR codes not only help sell properties but also aid in marketing himself as a real estate professional.

He sees QR codes as a smart tool that streamlines communication and helps cultivate meaningful connections.

He’s fascinated by how handy QR codes can be at conferences or social gatherings. Instead of pulling a business card, he only has to flip his phone to allow people to scan the QR code placed on the back of his device.

Steps to create custom QR codes for real estate marketing using a QR code generator

This reliable generator has a wide range of QR code solutions and features, making it an all-in-one QR code software that can provide your QR code needs.

On top of that, QR TIGER is ISO 27001-certified and GDPR-compliant. You can guarantee that it complies with the highest international security and privacy regulations.

Here’s how to create a QR code:

1. Go to QR TIGER online.

Note: You can sign up for a freemium account to access more features like dynamic QR codes for free.

2. Choose a solution from the QR code solution menu.

3. Enter the necessary information.

4. Select Dynamic QR or Static QR, then click Generate QR code.

Tip: It’s best to select Dynamic QR to unlock advanced features like editability, trackability, GPS tracking, geofencing, QR code password, expiry, retargeting, and email scan notification.

5. Customize your QR code.

6. Test if your QR code works.

7. Click Download to save your QR code.

Here’s a tip: it’s best to download your QR code in SVG format so you can resize them without affecting its print quality.

What are the benefits of using a QR code in real estate marketing?

More and more real estate agencies are incorporating QR codes today, which only means that this technology really has something to offer.

Why do QR codes play an important role in real estate marketing today? Here are four notable reasons:

1. Convenience

QR codes make it extremely easy for clients to access property listings, save contact details, connect with agents on various social media platforms, and more.

It eliminates the hassle of manually entering URLs or conducting time-consuming searches, providing interested individuals with a streamlined and efficient experience.

2. Increased engagement

QR codes can direct users to property photos or videos, enhancing user engagement and boosting their chances of purchasing.

Your clients can instantly access visual content that showcases the property, creating a more immersive and compelling experience—all it takes is one scan.

This interactive approach increases user interest and involvement, potentially influencing their decision to buy the property.

3. Data-driven decisions

QR code tracking and analytics are essential in real estate for measuring the effectiveness of marketing campaigns and understanding customer behavior.

Real estate professionals can assess the success of their strategies, identify peak periods of activity, and determine which marketing channels or materials generate the most engagement.

With all the data, real estate agents can optimize marketing strategies, make adjustments, and maximize results.

4. Higher conversion rates and sales

QR codes for real estate can create a unique edge that can set you apart from any competition.

Its flexibility and adaptability can enhance the overall experience of property buying and upgrading your strategies.

Their advanced features make them a wise investment that can be of great help in generating quality leads, which can ultimately help in closing more deals.

5. Economical and sustainable

QR codes promote paperless marketing. They eliminate the need for extensive printing and reduce expenses associated with traditional marketing methods.

And with dynamic QR codes, you can easily update property details without reprinting materials. This handy feature helps reduce paper waste and printing expenses.

Why should you use a dynamic QR code generator for real estate marketing?

QR codes come in two types: static and dynamic. Each one works differently.

Static QR codes are permanent once generated. The data size will affect the number of modules—bigger data leads to more congested patterns, which take more time to scan.

On the other hand, dynamic QR codes have more advanced features, making them versatile and useful. Here are five reasons why it’s wiser to use them for real estate marketing:

1. Update your QR code’s content anytime

The dynamic QR code’s short URL allows you to change your embedded data anytime without creating a new one.

You can change your QR code destination page anytime. This feature can help you provide up-to-date content or make marketing strategy adjustments easily.

2. Next-gen tracking and analytics

You can track your dynamic QR code’s performance by monitoring its real-time scanning activity. You can track the total and unique scans, the time and location of each scan, and the device type.

GPS tracking—its newly-integrated feature—allows you to track accurate scan locations and enable area-specific scan limitation.

3. Cost-efficient

Dynamic QR codes let you save a lot of money. You can significantly cut printing costs, save on marketing efforts, and allocate more budget on other important stuff.

You can change your QR code campaigns anytime, allowing you to run different campaigns with only one QR code. You can also conduct A/B testing or marketing research at such a low cost.

With QR codes for real estate, you get more than you pay, providing a high return on investment and maximizing the impact of marketing campaigns.

4. Added features

Dynamic QR codes have advanced features: editing and tracking. But when you make a dynamic QR code with QR TIGER, you’ll enjoy more:

• GPS tracking: Access precise scan locations and enables you to set area-based scan limitations.
• Retargeting. Allows you to retarget scanners using Google Tag Managers and Facebook Pixel ID.
• Email scan notification. Receive emails on your QR code scans daily, weekly, or monthly.
• QR code expiry. Set your dynamic QR code to expire on a specific date or upon reaching a target number of scans, or set one-time scanning for an IP address.
• QR code password. Control access to your QR code by adding a unique password.
• UTM code builder (URL QR code). Generate UTM codes for precise campaign tracking in Google Analytics (GA4) or other analytics tool.

You can also duplicate your existing QR code using the dynamic QR's clone QR code feature from your Dashboard.

5. Centralized campaign management system

Dynamic QR code software lets you access all your QR code campaigns in one place, enabling you to track, monitor, and manage multiple campaigns seamlessly.

You can work on multiple QR code marketing campaigns more smoothly. It simplifies your workflow and streamlines marketing campaign management.

Dynamic QR codes: The key to successful real estate marketing

Dynamic QR codes offer a modern approach to engaging potential buyers, delivering cost-effective solutions, and ensuring a seamless user experience.

Their advanced features help convert leads into successful sales, making them an essential asset in the competitive real estate industry. 

Real estate agencies must leverage the power of highly advanced dynamic QR code generators like QR TIGER to thrive in today’s mobile-centric world.

Transform your real estate marketing strategies and pave your way to success.

Sign up for QR TIGER’s best and most affordable subscription plans today.